Publications

22 Oct 2019
News

When It’s OK to Trust Your Gut on a Big Decision

Using AI to Adjust Your Marketing and Sales in a Volatile World

Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details

January 2015 (Revised July 2015)
Case

Jimmy Choo

By: Anat Keinan and Sandrine Crener

Jimmy Choo is a British luxury accessories brand, specializing in shoes, handbags, accessories, and fragrances. Founded in 1996 in London by couture shoe designer Jimmy Choo and Vogue accessories editor Tamara Mellon OBE, the brand enjoyed immediate success and rapidly... View Details

25 Jun 2022
News

CEOs Didn’t Make the Roe Decision. It’s Still Their Problem to Solve.

19 Mar 2014
Research & Ideas

A Brand Manager’s Guide to Losing Control

says. "Consumers are peeking behind the curtain and sometimes pulling the whole curtain down. They will expose you and send the information out to a wide network. And they're especially quick to View Details

Keywords: by Carmen Nobel; Advertising

July 2020
Case

Sesame Workshop (C): Mission Critical Responses to Global and National Crises

By: Rosabeth Moss Kanter and Joyce J. Kim

Beginning in March 2020, Sesame Workshop navigated a global pandemic and racial justice crisis, which caused unemployment, business shutdowns, school closures, and remote work. The CEO and team responded with new partnership using its assets and reinforcing its... View Details

Keywords: Health Pandemics; Social Issues; Crisis Management; Global Range; Mission and Purpose; Education; Education Industry; Media and Broadcasting Industry

September 2022
Case

Deciding When to Engage on Societal Issues

By: Hubert Joly and Amram Migdal

This case provides brief descriptions of 18 examples of corporate leaders confronting questions of whether and how to engage with societal issues, including social, political, and environmental issues. Social issues include COVID-19; social and racial justice;... View Details

Keywords: Political Issues; Social Justice; Racial Justice; Environmental Issues; Social Issues; Corporate Social Responsibility and Impact; Values and Beliefs

26 Oct 2016
News

Why Rebel Employees Are Hard To Manage—And Good For The Bottom Line

28 Mar 2012
What Do You Think?

Are Factory Jobs Important to the Economy?

not necessarily more of those good "factory jobs" of the past. They may not have the desired results if the goal is to create more jobs. That's some of the wisdom from respondents View Details

Keywords: by James Heskett; Manufacturing

08 Mar 2022
News

Women Can’t Go Back to the Pre-Pandemic Status Quo

June 1992 (Revised June 1993)
Case

Hennessy and Harvey-Jones: Two Responses to the Crisis in Chemicals

By: Christopher A. Bartlett

Responding to the crisis in chemicals in the early 1980's, Allied Chemical (U.S.) and ICI (U.K.) appoint new chairmen to revitalize each company's strategy, culture, and organization. Hennessy, an outsider with a background in managing conglomerates, has strong ideas... View Details

Keywords: Transition; Leading Change; Crisis Management; Management Style; Managerial Roles; Organizational Culture; Corporate Strategy

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May–June 2014
Article

Paradigm-Changing vs. Paradigm-Deepening Innovation: How Firm Scope Influences Firm Technological Response to Shocks

By: Gautam Ahuja, Curba Morris Lampert and Vivek Tandon

We examine the direction of firms' research efforts as they respond to the shock of a sharp increase in the price of a key input. In terms of direction, firms can respond to this shock with paradigm-changing investments that develop technologies to use substitute... View Details

Keywords: Technological Change; Innovation; Evolutionary Approaches; Shocks; Technological Innovation; System Shocks; Corporate Strategy

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10 Oct 2018
News

Building Paths to Success

immediately. Responding to a newspaper article about the bankrupt ABC Learning child-care chain, Traill led to SVA to buy its nearly 700 centers,... View Details

Keywords: Jill Radsken

2001
Book

From Heresy to Dogma: An Institutional History of Corporate Environmentalism

By: Andrew J. Hoffman

This is a pathbreaking account of how the environmental movement has led to profound changes in the perceptions and practices of large-scale corporations, as shown here in the chemical and petroleum industries. The book traces how market, social, and political... View Details

Keywords: Organizational Culture; Environmental Sustainability; Public Opinion; Social Issues

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January 2018 (Revised September 2023)
Case

Giving Birth to Ovia Health

By: Jeffrey J. Bussgang and Julia Kelley

In late 2016, Paris Wallace, the CEO of Ovia Health, and the rest of the company’s co-founders faced a difficult decision about the best way to grow Ovia Health’s revenue. Founded in 2012, Ovia Health specialized in mobile and web applications in the women’s health... View Details

Keywords: Entrepreneurship; Growth and Development Strategy; Market Entry and Exit; Health Care and Treatment; Health Industry