Filter Results:
(3,680)
Show Results For
- All HBS Web
(3,680)
- People (2)
- News (703)
- Research (2,359)
- Events (26)
- Multimedia (18)
- Faculty Publications (942)
Show Results For
- All HBS Web
(3,680)
- People (2)
- News (703)
- Research (2,359)
- Events (26)
- Multimedia (18)
- Faculty Publications (942)
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
Twenty years has provided time to judge the success or failure of Theodore Levitt's predictions of a global economy populated by standardized products and marketing approaches. For the colloquium, a number of Harvard Business School and... View Details
Keywords: by Working Knowledge editors
- Web
From Concept to Product | Baker Library
Concept to Product draws on the extensive holdings of the Polaroid Corporation Collection at Baker Library, Harvard Business School. This remarkably comprehensive collection includes correspondence and memos, View Details
- 25 Nov 2013
- Research & Ideas
Hiding From Managers Can Increase Your Productivity
together to facilitate visibility. The idea was that watching the workers would help managers improve operations and replicate innovations on one line across others, thus increasing productivity and driving down View Details
- 12 Apr 2017
- Research & Ideas
Why Productivity Suffers When Employees Are Allowed to Schedule Their Own Tasks
effects of deviations on productivity in their settings,” the researchers write. “Although an initial task sequence assignment might not be optimal, allowing front-line workers to take an active role in... View Details
- 07 Apr 2011
- Working Paper Summaries
The Consequences of Financial Innovation: A Counterfactual Research Agenda
Keywords: by Josh Lerner & Peter Tufano
- January 2000
- Case
The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case
By: Jill Avery and Gerald Zaltman
An in-depth study of consumers' thoughts and feelings about a branded candy bar. View Details
Keywords: Brand Management; Brand Equity; Brand Communication; Brand ＆ Product Management; Brand Building; Brand Positioning; Brand Storytelling; Brand Strategy; Brand Value; Branding; Marketing; Advertising; Customer Satisfaction; Brands and Branding; Consumer Behavior; Consumer Products Industry; Consumer Products Industry
Avery, Jill, and Gerald Zaltman. "The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case." Harvard Business School Case 500-083, January 2000.
- Web
Marketing Awards & Honors - Faculty & Research
Foods: Changing Price Amid Inflation” (HBS Case 522-087, March 2022) with Julian De Freitas and Das Narayandas. Shunyuan Zhang : Winner of the 2024 Donald R. Lehmann Award from the Marketing Research SIG of the American Marketing... View Details
- February 2005 (Revised November 2016)
- Background Note
Forecasting the Adoption of a New Product
By: Elie Ofek
Provides tools and methodologies that allow forecasting demand for innovative new products. Highlights the Bass model—the theory behind it and ways to determine its parameters. Provides a detailed example of how to use the Bass model to forecast demand for satellite... View Details
Keywords: Forecasting and Prediction; Innovation and Invention; Marketing; Demand and Consumers; Mathematical Methods; Competition
Ofek, Elie. "Forecasting the Adoption of a New Product." Harvard Business School Background Note 505-062, February 2005. (Revised November 2016.)
- Web
What We Do | Research Associates
What We Do Research Associates apply their unique skills and experiences to work that profoundly impacts both scholarship and teaching. Play What Research Associates Do at HBS video Play Video duration: 0:40... View Details
Incremental and Radical Innovation: Design Research vs. Technology and Meaning Change
The need has emerged for a better understanding of design research and design innovation and how they are linked. In our discussion, we consider design as the process of “making sense of things.” Hence, our questions turn more precisely into the following ones: What... View Details
- 08 Aug 2017
- First Look
First Look at Research and Ideas, August 8, 2017
from the collusive price, thereby raising total production costs. Our results can thus rationalize the apparently contradictory empirical facts that the market for IPO underwriting exhibits seemingly collusive pricing despite its low... View Details
Keywords: Sean Silverthorne
- 15 Aug 2016
- Blog Post
Prepare for Your Interview with Research
You have leveraged your network, perfected your resume and cover letter, and now you have landed an interview. Research may be one of the most critical elements of your interview preparation. While hiring managers and recruiters can be... View Details
- 2022
- Book
Productive Tensions: How Every Leader Can Tackle Innovation's Toughest Trade-Offs
By: Chris Bingham and Rory McDonald
Why is leading innovation in nascent business environments so distressingly hit-or-miss? More than 90% of high-potential ventures don’t reach their projected targets. Surveys show that 80% of executives consider innovation crucial to their growth strategy, but only 6%... View Details
Keywords: Growth and Development Strategy; Innovation and Management; Organizational Culture; Leadership Style; Decision Making
Bingham, Chris, and Rory McDonald. Productive Tensions: How Every Leader Can Tackle Innovation's Toughest Trade-Offs. Cambridge, MA: MIT Press, 2022.
- November 2012
- Case
CSIRO: The Light Metals Flagship Decision
By: Willy Shih, Margaret P. Pierson and Dawn Lau
This case explores the challenge of investing in basic research as a public good. CSIRO was Australia's leading science and research agency, and it was chartered to enhance national prosperity through R&D. Its Flagships program was designed to align research interests... View Details
Keywords: R＆D; Basic Research; Government-funded Research; Public Goods; Extractive Industries; Metals; Metals Processing; Decision Choices and Conditions; Decisions; Globalized Markets and Industries; Growth and Development; Innovation Strategy; Technological Innovation; Research and Development; Science-Based Business; Technology Adoption; Technology Platform; Manufacturing Industry; Mining Industry; Oceania; Australia
Shih, Willy, Margaret P. Pierson, and Dawn Lau. "CSIRO: The Light Metals Flagship Decision." Harvard Business School Case 613-029, November 2012.
- 1994
- Article
Accelerating the Design-build-test Cycle for Effective Product Development
By: S. C. Wheelwright and K. B. Clark
Wheelwright, S. C., and K. B. Clark. "Accelerating the Design-build-test Cycle for Effective Product Development." International Marketing Review 11, no. 1 (1994): 32–46.
- 01 Jun 2017
- News
Research Brief: Profit with Purpose—and Middle Management
George Serafeim (photo by Susan Young) Claudine Madras Gartenberg The idea of corporate purpose—a responsibility that goes beyond dollars and cents—can seem like little more than platitudes tucked into a mission statement. But new View Details
Keywords: Erin Peterson
- 30 May 2017
- First Look
First Look at New Research and Ideas, May 30
Despite recent advances in our understanding of how locations impact the creation and appropriation of value by firms, the speed of these changes has often surpassed the speed of research on the connections between geography and firms.... View Details
Keywords: Sean Silverthorne
- Web
RCS Offboarding Checklist - Research Computing Services
destroyed. If you plan to purchase your HBS laptop, TSS will remove all HBS productivity software for you; you may need to remove any HBS-licensed research software yourself. HBSGrid cluster– Have you... View Details
- 29 Oct 2014
- Research & Ideas
Inventing Products is Less Valuable Than Inventing Ideas
the potential for building new products out of their existing inventions." Take Xerox, for example. Its research center, Xerox PARC, famously had invented the graphical user interface, mouse, laser... View Details