Publications

21 Jun 2016
News

Two Black Members of Congress 'Condemn' Racism on Airbnb, Pressure CEO

September 2016 (Revised February 2017)
Case

MyTime

By: Juliane Begenau and Robin Greenwood

Ethan Anderson, the CEO of San Francisco–based e-commerce company MyTime, must decide on the company's growth strategy. MyTime’s first product was a website and mobile app that offered consumers a convenient way to book appointments with local merchants throughout the... View Details

Keywords: Customer Valuation; Discounted Cash Flow; Software; Valuation Methodologies; Subscriber Models; Financial Management; Corporate Finance; Growth and Development Strategy; Valuation; Applications and Software; Information Technology Industry; North and Central America

October 2022
Case

Star Magnolia Capital: Becoming Experts at Finding Experts

By: Lauren Cohen, Hao Gao, River Ewing and Grace Headinger

Shinya Deguchi, Founder and Managing Partner of Star Magnolia Capital, a Shanghai-based multi-family office (MFO), considered how to convince a new prospective family that the MFO’s endowment model approach would best suit their needs. In recent decades, there has been... View Details

Keywords: China; Asia; Family Office; Shanghai; Financial Industry; Asset Management; Financial Instruments; Financial Management; Financial Strategy; Investment; Investment Return; Investment Portfolio; Human Capital; Family Business; Financial Services Industry; China; Shanghai

April 2014
Article

15 Rules for Negotiating a Job Offer

By: Deepak Malhotra

The author, a professor of negotiation at Harvard Business School, offers specific pieces of advice for job candidates: Don't underestimate the importance of likability. Help prospective employers understand why you deserve what you're requesting. Make it clear that... View Details

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September 10, 2022
Article

NFT Sales: Clearing the Market, Avoiding Gas Wars

By: Scott Duke Kominers and Tim Roughgarden

Instead of letting the market decide the price for their primary sale offerings, many NFT projects choose to initially sell their NFTs at prices below the market-clearing level. But what happens when market designers trade off efficiency for equity; or when demand far... View Details

Keywords: Blockchain; Crypto Economy; Cryptocurrency; NFTs; Auctions; Market Design; Price

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December 2008 (Revised February 2015)
Case

A.J. Washington: Retaining an NFL Star

By: Andrew Wasynczuk and Nicole Shae Bennett

General Manager Luke Kolville, of the Los Angeles Spartans, struggles with the best approach to negotiate a long-term contract for his star quarterback. The agent for Washington is relatively new to the industry and has his sights set particularly high. Kolville needs... View Details

Keywords: Retention; Human Capital; Contracts; Managerial Roles; Negotiation; Groups and Teams; Sports Industry; Los Angeles

June 2001 (Revised March 2002)
Case

Ducati

Focuses on the turnaround and strategic repositioning of Ducati, an Italian maker of high-end sport motorcycles, and describes the current concerns with the growth prospects of the company. Federico Minoli, the CEO and strategic mind behind the turnaround, knew that... View Details

Keywords: Growth and Development Strategy; Competitive Strategy; Product Positioning; Management Teams; Brands and Branding; Motorcycle Industry

April 1981 (Revised January 1987)
Case

Atlantic Aviation Corp.: Westwind Division

Raises issues on monitoring and controlling flight demonstration costs for the Westwind business jet. Atlantic's marketing vice president is concerned about rising demonstration costs, but doesn't wish to deny solid prospects an evaluation ride. He asks the general... View Details

Keywords: Cost Management; Product Marketing; Air Transportation Industry

04 Aug 2015
Blog Post

What’s it Like to be an HBS Partner?

and address rumors that it might be even more fun than the student experience. Here are a few things Larry Lennox-Choate and Alex Kornswiet thought all prospective HBS partners should know. You’ll be an honorary member of your partner’s... View Details

23 Mar 2010
News

Robert Huckman on the Passage of U.S. Healthcare Reform Legislation

07 Dec 2015
Blog Post

What I Wish I'd Known About HBS

differently? What do they wish they’d known? What advice do they have for prospective students and new students? Greg Sequin, a West Point graduate and finance officer, got interested in tech while at HBS. He did a product management... View Details

Article

What Evolution Can Teach Us About Innovation

By: Noubar Afeyan and Gary P. Pisano

Many people believe that the process for achieving breakthrough innovations is chaotic, random, and unmanageable. But that view is flawed, the authors argue. Breakthroughs can be systematically generated using a process modeled on the principles that drive evolution in... View Details

Keywords: Breakthrough Innovation; Variance Generation; Selection Pressure; Emergent Discovery; Innovation and Invention; Value Creation; Innovation Leadership

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May 2020 (Revised October 2021)
Case

Valuing Peloton

By: E. Scott Mayfield

Peloton Interactive, a well-known venture-capital-backed unicorn in the connected fitness space, recently had gone public with a market capitalization of over $8.0 billion. However, in the weeks following its public debut, Peloton’s stock price had fallen by over 25%.... View Details

Keywords: Business Model; Public Equity; Initial Public Offering; Disruptive Innovation; Business Strategy; Valuation; Entertainment and Recreation Industry; United States

13 Nov 2017
HBS Seminar

Joseph Lassiter, Harvard Business School

08 Jun 2020
News

Tenants and Investors Will Be Looking for Healthy Buildings

16 Dec 2016
News

Make America's workforce great again by revamping education

November 2010 (Revised August 2016)
Case

The Changing Face of Angel Investing

By: William A. Sahlman and Evan Richardson

Angel investors Ram Shriram, Mike Maples, Eric Paley, James Geshweiler, and Jim Southern discuss their investment philosophies and the changing landscape of angel investing. Questions include: • How has angel investing changed in the last few years? • How do you... View Details

Keywords: Investment; Venture Capital; Investment Funds

January 2000 (Revised June 2000)
Case

Alloy.com: Marketing to Generation Y

By: John A. Deighton and Gil McWilliams

A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The... View Details

Keywords: Marketing Strategy; Internet and the Web; Business and Community Relations; Partners and Partnerships; Customer Relationship Management; Decision Choices and Conditions; Business Startups; Information Technology Industry; Consumer Products Industry