Filter Results:
(461)
Show Results For
- All HBS Web (461)
- Faculty Publications (78)
Show Results For
- All HBS Web (461)
- Faculty Publications (78)
- 09 Jan 2014
- Research & Ideas
The Entrepreneurs Who Invented Economic Forecasting
architect of the course, emphasized the idea that capitalists could be defined as people who "put bets on the future"—by, for instance, making investments, opening sales campaigns, and founding new firms. The subject of forecasting, I... View Details
Keywords: by Sean Silverthorne
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
concert promoters very smartly, and that helped propel her into stardom. They also used the Internet really well, communicating with fans on social media and using YouTube videos and other types of visual media much better and more... View Details
- 01 Mar 2017
- News
Swimming with the Stream
customers. Gandhi, who released her first EP, Voices, in October and heads off on tour this month, has done stints at both Spotify and Interscope Records, which provided her with unique insight as she planned promotion and distribution... View Details
Keywords: Dan Morrell
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
anticipation of the holiday season, the retailer introduced a $115 leather wallet on its website that came in five colors. In an effort to promote sales after the holiday, the retailer included an... View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
appealing, then boosting the company’s sales and marketing capacity and acquisition tactics to suit each industry. The biggest challenge with this approach, Sambvani explains, is having enough resources for the View Details
- 11 Jan 2000
- Research & Ideas
Calling All Managers: How to Build a Better Call Center
they go beyond earlier research to look at the broad context of call center service delivery. "Although much literature has recently been written about various ways to steer customer interactions to sale opportunities," write... View Details
- 19 Mar 2013
- First Look
First Look: March 19
report higher future sales growth and show a negative relation between profitability change and sales growth in high corruption geographic segments compared to firms with high anticorruption efforts. The net... View Details
Keywords: Sean Silverthorne
- 11 Sep 2012
- First Look
First Look: September 11
capital shortages, distributed urban territory to assuage losers of reform and promote economic growth. The findings suggest that 1) growth strategies, and the territorial politics they produce, are products of the post-Mao urban... View Details
Keywords: Sean Silverthorne
- 20 May 2014
- First Look
First Look: May 20
aimed at increasing female labor force participation to compensate for Japan's aging population, reforms of the electric power sector directed at reducing electricity costs, and efforts designed to promote the "health and longevity... View Details
Keywords: Sean Silverthorne
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
ads had an effect similar to field operations in that they also tended to galvanize partisan voters. Since PAC ads generally attack rivals, rather than promote candidates, the strong negative tone of these ads seemed to fly better with... View Details
Keywords: by Dina Gerdeman
- 24 Sep 2001
- Research & Ideas
How To Be an Angel Investor
seminars, learning an industry by working in it; these are all ways to develop expertise that will promote your success in investing. But in both entrepreneurship and angel investing, there is nothing like doing it. Nothing. The... View Details
Keywords: by David Amis & Howard Stevenson
- 21 Jan 2014
- First Look
First Look: January 21
Hong Abstract—When to sell a novel idea is a difficult decision for many innovators. Selling early has financial benefits. But a later-stage sale of a more fully developed idea may attract greater buyer interest and allow the innovator to... View Details
Keywords: Sean Silverthorne
- 03 Apr 2007
- First Look
First Look: April 3, 2007
Middle East: Measuring Sales Force Effectiveness Harvard Business School Case 106-063 Nutricia's Middle East and African region is transitioning from a trading to a customer focus. CEO Ernest Vandenbussche must decide how to market infant... View Details
Keywords: Martha Lagace
- 30 Apr 2001
- Research & Ideas
Entering the Age of Alliances
largest producer of pet foods, to join forces to create the Pets for People program, which aims to increase pet adoptions and thereby save thousands of animals that would otherwise have been euthanized for lack of homes. A common objective, in this case the View Details
Keywords: by James Austin
- 19 Apr 2011
- First Look
First Look: April 19
retailers to determine shelf space and promotional activity. The new metric, cash flow productivity, captured the value of Pepsi's Direct-Store-Distribution (DSD) service and the strong attraction of its nationally advertised brands.... View Details
Keywords: Sean Silverthorne
- 01 Jul 2008
- First Look
First Look: July 1, 2008
and inside sales force have been very successful in finding and bringing in new customers, in part because of a laser-like focus on increasing its marketing ROI. As ScriptLogic looks towards its next phase of growth, however, it is... View Details
Keywords: Martha Lagace
- Web
Smaller Collections - Photography Collections - Historical Collections
The Photographic Illustrators, Inc. sponsored the exhibit to promote an importance of design in commerce and industry, demonstrate that beauty and sales values were complimentary to civilization, and to... View Details
- 23 Nov 2010
- First Look
First Look: November 23
Abstract Because the market for online advertising is both new and fast-changing, participants experiment with all manner of variations. Should an advertiser's payment reflect the number of times an ad was shown, the number of times it was clicked, the number of View Details
Keywords: Sean Silverthorne
- 01 Mar 2005
- News
In the Blood
million. Clay didn’t own the horse, but he makes a standard commission of 5 percent on managing the sale of some 250 horses a year like her. Boarding and sales are two facets of his business, Clay explains;... View Details
- 08 Aug 2017
- First Look
First Look at Research and Ideas, August 8, 2017
https://www.hbs.edu/faculty/Pages/item.aspx?num=52998 forthcoming Proceedings of the National Academy of Sciences of the United States of America Buying Time Promotes Happiness By: Whillans, Ashley V., Elizabeth W. Dunn, Paul Smeets, Rene... View Details
Keywords: Sean Silverthorne