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  • All HBS Web  (2,948)
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← Page 15 of 2,948 Results →
  • January 2000
  • Case

Claiborne Asks Web Surfers to Name New Line

Presents results of an Internet-voting promotion used to guide selection of a brand name for a new clothing firm extension. View Details
Keywords: Internet and the Web; Brands and Branding; Apparel and Accessories Industry
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Fournier, Susan M., and Andrea Carol Wojnicki. "Claiborne Asks Web Surfers to Name New Line." Harvard Business School Case 500-055, January 2000.
  • February 2013 (Revised February 2014)
  • Case

Phu My Hung

By: John Macomber and Dawn H. Lau
Privately held city development promoters decide whether to partner on next phase or go it alone in a 20-year, 4000-acre project. Set outside of Ho Chi Minh City, Vietnam, this decades-long project led by two Taiwanese families reshaped and built the economic... View Details
Keywords: Urban Development; Infrastructure; Real Estate Industry; Viet Nam
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Macomber, John, and Dawn H. Lau. "Phu My Hung." Harvard Business School Case 213-098, February 2013. (Revised February 2014.)
  • Article

Competition and Cost Accounting

By: V.G. Narayanan and Michael Smith
The central theme of Competition and Cost Accounting is that strategic considerations may make it desirable for a firm to have divisions and product managers internalize something other than their true costs. In the case of transfer prices, a high transfer price... View Details
Keywords: Cost Allocation; Transfer Pricing; Decentralization; Bertrand And Cournot Competition; Cost Accounting
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Narayanan, V.G., and Michael Smith. "Competition and Cost Accounting." Foundations and Trends® in Accounting 7, no. 3 (2012): 131–195. (Published: 11 April 2013.)
  • 15 Sep 2015
  • Video

Hubert Danso Full Video

  • January 2012 (Revised August 2020)
  • Case

The Swatch Group

By: Rohit Deshpandé, Karol Misztal and Daniela Beyersdorfer
In March 2011, Nicolas Hayek, the CEO of the leading Swiss watch manufacturer Swatch Group, reflected on the positioning of Omega, its revived flagship brand. Which marketing strategy would best allow it to confront its main competitor Rolex? And how would potential... View Details
Keywords: Marketing Strategy; Brands and Branding; Segmentation; Product Positioning; Manufacturing Industry; Consumer Products Industry; Apparel and Accessories Industry
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Deshpandé, Rohit, Karol Misztal, and Daniela Beyersdorfer. "The Swatch Group." Harvard Business School Case 512-052, January 2012. (Revised August 2020.)
  • 26 Jun 2025
  • Blog Post

Partner with a Student Club

Looking to connect with more students at HBS? Partnering with student clubs is a great way to build relationships, promote your brand, and discover our MBA talent. Harvard Business School has more than 50 career-related student clubs,... View Details

    Edward H. Chang

    Edward Chang (he/him/his) is an Assistant Professor of Business Administration in the Negotiation, Organizations & Markets Unit at Harvard Business School. He teaches Inclusion in the MBA required curriculum and Negotiations in the MBA elective curriculum.
    View Details
    • September 2014 (Revised April 2016)
    • Case

    Cree Inc.: Introducing the LED Light Bulb

    By: John Gourville and Michael Norris
    Cree, a North Carolina-based maker of light emitting diodes (LEDs), has just introduced its first consumer product—an LED light bulb. It is designed as an energy efficient replacement for the ubiquitous incandescent light bulb. But given that it is an unfamiliar... View Details
    Keywords: Marketing; Innovation; Product Adoption; Technological Innovation; Technology Adoption; Energy Conservation; Product Launch; Consumer Products Industry; North Carolina
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    Gourville, John, and Michael Norris. "Cree Inc.: Introducing the LED Light Bulb." Harvard Business School Case 515-026, September 2014. (Revised April 2016.)
    • 29 Oct 2020
    • Research & Ideas

    The COVID Gender Gap: Why Fewer Women Are Dying

    Harvard Business School Working Knowledge. [Image: iStock Photo] Related Reading COVID's Surprising Toll on Careers of Women Scientists Research paper: The Gender Gap in Self-Promotion How Schmoozing with the Boss Helps Men Get Promoted... View Details
    Keywords: by Dina Gerdeman; Health
    • February 22, 2023
    • Article

    How to Seed Organic Marketing in a Video-First World

    By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
    Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
    Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation & Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
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    Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
    • 28 Feb 2011
    • Research & Ideas

    The Importance of ‘Don’t’ in Inducing Ethical Employee Behavior

    the issue in a new research paper, "Bringing Ethics into Focus: How Regulatory Focus and Risk Preferences Influence (Un)ethical Behavior," in which they distinguish between two ways a company can encourage ethical conduct among its employees: either the View Details
    Keywords: by Carmen Nobel
    • 22 Sep 2021
    • Blog Post

    Meet LASO: The HBS Latino Student Organization

    The Latino Student Organization (LASO) proudly promotes and supports Harvard Business School’s Latino students and works alongside the Latino Alumni Association (HBSLAA). Representing a wide range of backgrounds, experiences, interests,... View Details
    • July 1990 (Revised November 1995)
    • Case

    Hong Kong TradeLink: News from the Second City

    Presents a sequence of public information on the promotion of electronic data interchange to improve the competitive posture of Hong Kong. View Details
    Keywords: Competition; Information Technology; Hong Kong
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    Konsynski, Benn R., and John L. King. "Hong Kong TradeLink: News from the Second City." Harvard Business School Case 191-026, July 1990. (Revised November 1995.)
    • January 2002 (Revised September 2022)
    • Case

    Aqualisa Quartz: Simply a Better Shower

    By: Youngme E. Moon and Kerry Herman
    Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of... View Details
    Keywords: Problems and Challenges; Product Launch; Consumer Behavior; Product Positioning; Technological Innovation; Decision Choices and Conditions; Sales; Strategy; Manufacturing Industry; Consumer Products Industry; United Kingdom
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    Moon, Youngme E., and Kerry Herman. "Aqualisa Quartz: Simply a Better Shower." Harvard Business School Case 502-030, January 2002. (Revised September 2022.)
    • January 1998 (Revised September 2001)
    • Background Note

    A Note on Angel Financing

    By: Paul A. Gompers
    Discusses the economics of the private equity market and recent efforts by the U.S. Small Business Administration to promote greater angel financing. View Details
    Keywords: Financial Markets; Government and Politics; Financing and Loans; Financial Services Industry; United States
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    Gompers, Paul A. "A Note on Angel Financing." Harvard Business School Background Note 298-083, January 1998. (Revised September 2001.)
    • 18 Aug 2014
    • News

    Have a Better Idea To Improve Health Care?

    • March 2005
    • Case

    Henkel Iberica (A)

    By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem
    In 2002, Esteban Garriga, customer service director at Henkel Iberica, questions whether Collaborative Planning, Forecasting, and Replenishment (CPFR) would help manage retail promotions and limit their impact on the stock-outs and obsolete inventory. Describes the... View Details
    Keywords: Business Subsidiaries; Forecasting and Prediction; Price; Distribution Channels; Strategic Planning; Commercialization; Valuation; Rail Industry; Germany; Spain
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    Martinez-Jerez, Francisco de Asis, V.G. Narayanan, and Lisa Brem. "Henkel Iberica (A)." Harvard Business School Case 105-023, March 2005.
    • 16 Feb 2022
    • Video

    Leadership to Last: Mittal Institute Interview

    • 19 May 2023
    • Blog Post

    Creating and Nurturing a Sense of Belonging at HBS

    place I feel welcomed, accepted, and loved. It’s a place that promotes my growth, pushing me out of my comfort zone to help me become a better version of myself, but also nourishing my spirit with love and support when I’m feeling down. I... View Details
    • 02 Jun 2008
    • Research & Ideas

    Spending on Happiness

    from the University of British Columbia, Elizabeth Dunn and Lara Aknin. Their article, "Spending Money on Others Promotes Happiness," appeared in the March 21, 2008 issue of Science. "Intentional activities—practices in... View Details
    Keywords: by Sarah Jane Gilbert
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