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November 2017
Teaching Note

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery

CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details

2012
Book

Teaming: How Organizations Learn, Innovate, and Compete in the Knowledge Economy

By: Amy C. Edmondson

Continuous improvement, understanding complex systems, and promoting innovation are all part of the landscape of learning challenges today's companies face. I show that organizations thrive, or fail to thrive, based on how well the small groups within those... View Details

Keywords: Change; Interpersonal Communication; Learning; Values and Beliefs; Innovation and Invention; Management; Performance Improvement; Groups and Teams; Research; Strategy; Complexity; Value

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May 2018
Supplement

Abe on Womenomics, part 1: Introductions & Japan's Corporate Culture: Excerpt from Opening Address to the World Assembly of Women, Tokyo, August 28, 2015

By: Boris Groysberg

This video supplement part one of a lightly edited 2015 speech by Japanese prime minister Shinzo Abe in which he describes Womenomics--policies and aspirations to promote greater economic participation by Japan's women, thereby promoting economic growth, greater... View Details

August 1988 (Revised November 1989)
Case

Reebok International Ltd.

By: John A. Quelch

Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details

Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Advertising Industry; Apparel and Accessories Industry; Sports Industry

June 2023
Teaching Note

NIO: A Chinese EV Company’s Global Strategy

By: William C. Kirby and Noah B. Truwit

Teaching Note for HBS Case No. 322-106. Through this case, students will discuss the impacts of government policy on promoting a new industry, how a company with Chinese roots becomes a truly global company, and the paths forward for Chinese businesses in the face of... View Details

Keywords: Global Strategy; Policy; China

November 2011 (Revised August 2012)
Background Note

Customer Discovery and Validation for Entrepreneurs

By: Frank V. Cespedes, Thomas Eisenmann and Steven G. Blank

Provides practical guidelines for conducting market research to explore and validate demand for entrepreneurial offering. Explains how the research objectives of entrepreneurs might differ from those relevant to managers evaluating product or service offerings to... View Details

Keywords: Customer Value and Value Chain; Entrepreneurship

2022
Book

Making Meritocracy: Lessons from China and India, from Antiquity to the Present

By: Tarun Khanna and Michael Szonyi

How do societies identify and promote merit? Enabling all people to fulfill their potential, and ensuring the selection of competent and capable leaders are central challenges for any society. These are not new concerns. Scholars, educators, and political and economic... View Details

Keywords: Merit; Meritocracy; Society; Government and Politics; History; Power and Influence; Leadership; Competency and Skills; China; India

May 2018
Supplement

Abe on Womenomics, part 3: International Efforts & Conclusions: Excerpt from Opening Address to the World Assembly of Women, Tokyo, August 28, 2015

By: Boris Groysberg

This video supplement is a lightly edited excerpt of a 2015 speech by Japanese prime minister Shinzo Abe in which he describes Womenomics--policies and aspirations to promote greater economic participation by Japan's women, thereby promoting economic growth, greater... View Details

Keywords: Leading Change; Gender; Business and Government Relations; Employment; Growth and Development; Working Conditions; Japan

2010
Chapter

Breakthrough Inventions and the Growth of Innovation Clusters

By: William R. Kerr

This report provides a comprehensive look at the role of innovation in promoting economic and social development. It examines the impact of innovation on the economic growth of developing countries and the future role of technological innovation in international... View Details

Keywords: Technological Innovation; Developing Countries and Economies; Society; Growth and Development; Climate Change; Social Issues; Industry Clusters; Business and Government Relations

Article

Big Ideas Feature: Time for Happiness: Why the Pursuit of Money Isn't Bringing You Joy—and What Will

By: A.V. Whillans

Adam (real story, fake name) was a good employee who was given a plum project he believed could get him a promotion and a raise. Taking it seemed like the proverbial no-brainer: Work hard, nail the assignment, get more pay. He knew he’d have to put in long days and... View Details

Keywords: Time; Privilege; Guilt; Money; Happiness; Work-Life Balance

October 2022 (Revised December 2022)
Case

SMART: AI and Machine Learning for Wildlife Conservation

By: Brian Trelstad and Bonnie Yining Cao

Spatial Monitoring and Reporting Tool (SMART), a set of software and analytical tools designed for the purpose of wildlife conservation, had demonstrated significant improvements in patrol coverage, with some observed reductions in poaching and contributing to wildlife... View Details

Keywords: Business and Government Relations; Emerging Markets; Technology Adoption; Strategy; Management; Ethics; Social Enterprise; AI and Machine Learning; Analytics and Data Science; Natural Environment; Technology Industry; Cambodia; United States; Africa

October 2021 (Revised February 2022)
Case

Green Hydrogen in Chile

By: Tarun Khanna, Jenyfeer Martínez Buitrago and Mariana Cal

In 2020, the Chilean government wants to promote green hydrogen, a technology with high potential to help mitigate climate change. President Sebastián Piñera, aware of the country's advantages to produce green hydrogen competitively, asks Energy Minister Juan Carlos... View Details

Keywords: COVID-19 Pandemic; Decision Making; Alternative Energy; Renewable Energy; Climate Change; Environmental Sustainability; Green Technology; Financial Instruments; Energy Policy; Government Administration; Strategy; Government and Politics; Social Issues; Energy Industry; Latin America; South America; Chile

May 2018
Supplement

Abe on Womenomics, part 2: Women as Leaders – Policies & Exemplars: Excerpt from Opening Address to the World Assembly of Women, Tokyo, August 28, 2015

By: Boris Groysberg

This video supplement is a lightly edited excerpt from a 2015 speech by Japanese prime minister Shinzo Abe in which he describes Womenomics--policies and aspirations to promote greater economic participation by Japan's women, thereby promoting economic growth, greater... View Details

Keywords: Leading Change; Gender; Employment; Business and Government Relations; Growth and Development; Working Conditions; Japan

March 2013
Case

First Green Bank: Bringing Bloom to Desert Landscapes

By: Christopher Marquis and Juan Almandoz

First Green Bank is a bank start-up in the midst of the financial crisis which aims to promote sustainability while making money as a bank. The case presents an ethical dilemma as it considers a loan to an arms manufacturer. View Details

Keywords: Social Entrepreneurship; Financial Crisis; Business and Stakeholder Relations; Business and Community Relations; Environmental Sustainability; Ethics; Banking Industry; United States; Florida

March 1992 (Revised December 1992)
Case

Mips Computer Systems (A)

Describes the strategy and performance of Mips Computer Systems, focusing on the company's use of a global network of alliances to promote its RISC standard. Addresses how various networks (consortia) of firms are competing in this field. Examines networking... View Details

Keywords: Networks; Strategy; Alliances; Performance; Computer Industry

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2014
Working Paper

Mobilizing Culture for Public Action: Community Participation and Child Rights in Rural Uttar Pradesh

By: Akshay Mangla

Community-based initiatives that work to empower the poor and promote their participation have gained strong support among scholars and practitioners of development. Yet the questionable assumptions about culture and development that inform these initiatives render it... View Details

Keywords: India; Culture; Child Rights; Caste Relations; Child Education; Child Health; India

September 2004 (Revised February 2007)
Case

Roller Coaster Ride, The: The Resignation of a Star

By: Boris Groysberg, Steve Balog and Jennifer Haimson

Presents a detailed account of power dynamics that unfold in the firm when one of its best and brightest threatens to leave. Focuses on the dynamics of attracting, retaining, compensating, negotiating, and leveraging a star performer in a professional services firm. A... View Details

Keywords: Talent and Talent Management; Compensation and Benefits; Resignation and Termination; Retention; Business or Company Management; Negotiation; Power and Influence

December 2004 (Revised December 2005)
Case

Nectar: Making Loyalty Pay

By: John A. Deighton

Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics... View Details

Keywords: Customer Focus and Relationships; Business or Company Management; Supply Chain Management; Marketing Strategy; Networks; Marketing Channels; Advertising Campaigns; Outcome or Result; Growth and Development; Retail Industry; Great Britain

June 1993 (Revised December 1995)
Case

Frito-Lay, Inc.: The Navigator Project (A)

By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad

Provides an overview of the company's recent organizational changes followed by a discussion of the company's new sales promotion software, "Promotion Planner." The president of Frito-Lay's central division must decide how he should proceed with the rollout of this new... View Details

Keywords: Information Technology; Technology Adoption; Organizational Change and Adaptation; Trends; Innovation Strategy; Marketing Communications; Decision Choices and Conditions; Food and Beverage Industry; Manufacturing Industry

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May–June 2019
Article

Cross-Silo Leadership

By: Amy C. Edmondson, Tiziana Casciaro and Sujin Jang

Today the most promising innovation and business opportunities require collaboration among functions, offices, and organizations. To realize them, companies must break down silos and get people working together across boundaries. But that’s a challenge for many... View Details

Keywords: Cross-functional Management; Collaborative Innovation and Invention; Innovation Leadership; Groups and Teams; Employees; Attitudes

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