Publications

January 2000
Case

Claiborne Asks Web Surfers to Name New Line

Presents results of an Internet-voting promotion used to guide selection of a brand name for a new clothing firm extension. View Details

Keywords: Internet and the Web; Brands and Branding; Apparel and Accessories Industry

28 Feb 2011
Research & Ideas

The Importance of ‘Don’t’ in Inducing Ethical Employee Behavior

the issue in a new research paper, "Bringing Ethics into Focus: How Regulatory Focus and Risk Preferences Influence (Un)ethical Behavior," in which they distinguish between two ways a company can encourage ethical conduct among its employees: either the View Details

Keywords: by Carmen Nobel

29 Oct 2020
Research & Ideas

The COVID Gender Gap: Why Fewer Women Are Dying

Harvard Business School Working Knowledge. [Image: iStock Photo] Related Reading COVID's Surprising Toll on Careers of Women Scientists Research paper: The Gender Gap in Self-Promotion How Schmoozing with the Boss Helps Men Get Promoted... View Details

Keywords: by Dina Gerdeman; Health

22 Sep 2021
Blog Post

Meet LASO: The HBS Latino Student Organization

The Latino Student Organization (LASO) proudly promotes and supports Harvard Business School’s Latino students and works alongside the Latino Alumni Association (HBSLAA). Representing a wide range of backgrounds, experiences, interests,... View Details

02 Jun 2008
Research & Ideas

Spending on Happiness

from the University of British Columbia, Elizabeth Dunn and Lara Aknin. Their article, "Spending Money on Others Promotes Happiness," appeared in the March 21, 2008 issue of Science. "Intentional activities—practices in... View Details

Keywords: by Sarah Jane Gilbert

January 2002 (Revised September 2022)
Case

Aqualisa Quartz: Simply a Better Shower

By: Youngme E. Moon and Kerry Herman

Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of... View Details

Keywords: Problems and Challenges; Product Launch; Consumer Behavior; Product Positioning; Technological Innovation; Decision Choices and Conditions; Sales; Strategy; Manufacturing Industry; Consumer Products Industry; United Kingdom

July 1990 (Revised November 1995)
Case

Hong Kong TradeLink: News from the Second City

Presents a sequence of public information on the promotion of electronic data interchange to improve the competitive posture of Hong Kong. View Details

Keywords: Competition; Information Technology; Hong Kong

Find at Harvard

15 Sep 2015
Video

Hubert Danso Full Video

16 Feb 2022
Video

Leadership to Last: Mittal Institute Interview

March 2005
Case

Henkel Iberica (A)

By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem

In 2002, Esteban Garriga, customer service director at Henkel Iberica, questions whether Collaborative Planning, Forecasting, and Replenishment (CPFR) would help manage retail promotions and limit their impact on the stock-outs and obsolete inventory. Describes the... View Details

Keywords: Business Subsidiaries; Forecasting and Prediction; Price; Distribution Channels; Strategic Planning; Commercialization; Valuation; Rail Industry; Germany; Spain

September 2014 (Revised April 2016)
Case

Cree Inc.: Introducing the LED Light Bulb

By: John Gourville and Michael Norris

Cree, a North Carolina-based maker of light emitting diodes (LEDs), has just introduced its first consumer product—an LED light bulb. It is designed as an energy efficient replacement for the ubiquitous incandescent light bulb. But given that it is an unfamiliar... View Details

Keywords: Marketing; Innovation; Product Adoption; Technological Innovation; Technology Adoption; Energy Conservation; Product Launch; Consumer Products Industry; North Carolina

January 1998 (Revised September 2001)
Background Note

A Note on Angel Financing

By: Paul A. Gompers

Discusses the economics of the private equity market and recent efforts by the U.S. Small Business Administration to promote greater angel financing. View Details

Keywords: Financial Markets; Government and Politics; Financing and Loans; Financial Services Industry; United States