Publications

January 2000
Case

Claiborne Asks Web Surfers to Name New Line

Presents results of an Internet-voting promotion used to guide selection of a brand name for a new clothing firm extension. View Details

Keywords: Internet and the Web; Brands and Branding; Apparel and Accessories Industry

January 2012 (Revised August 2020)
Case

The Swatch Group

By: Rohit Deshpandé, Karol Misztal and Daniela Beyersdorfer

In March 2011, Nicolas Hayek, the CEO of the leading Swiss watch manufacturer Swatch Group, reflected on the positioning of Omega, its revived flagship brand. Which marketing strategy would best allow it to confront its main competitor Rolex? And how would potential... View Details

Keywords: Marketing Strategy; Brands and Branding; Segmentation; Product Positioning; Manufacturing Industry; Consumer Products Industry; Apparel and Accessories Industry

02 Jun 2008
Research & Ideas

Spending on Happiness

from the University of British Columbia, Elizabeth Dunn and Lara Aknin. Their article, "Spending Money on Others Promotes Happiness," appeared in the March 21, 2008 issue of Science. "Intentional activities—practices in... View Details

Keywords: by Sarah Jane Gilbert

28 Feb 2011
Research & Ideas

The Importance of ‘Don’t’ in Inducing Ethical Employee Behavior

the issue in a new research paper, "Bringing Ethics into Focus: How Regulatory Focus and Risk Preferences Influence (Un)ethical Behavior," in which they distinguish between two ways a company can encourage ethical conduct among its employees: either the View Details

Keywords: by Carmen Nobel

29 Oct 2020
Research & Ideas

The COVID Gender Gap: Why Fewer Women Are Dying

According to a survey of citizens in eight countries, women are much more likely than men to view COVID-19 as a severe health problem. They are also more willing to wear face masks and follow other public health recommendations to prevent the spread of the virus... View Details

Keywords: by Dina Gerdeman; Health

15 Sep 2015
Video

Hubert Danso Full Video

22 Sep 2021
Blog Post

Meet LASO: The HBS Latino Student Organization

The Latino Student Organization (LASO) proudly promotes and supports Harvard Business School’s Latino students and works alongside the Latino Alumni Association (HBSLAA). Representing a wide range of backgrounds, experiences, interests,... View Details

January 2002 (Revised September 2022)
Case

Aqualisa Quartz: Simply a Better Shower

By: Youngme E. Moon and Kerry Herman

Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of... View Details

Keywords: Problems and Challenges; Product Launch; Consumer Behavior; Product Positioning; Technological Innovation; Decision Choices and Conditions; Sales; Strategy; Manufacturing Industry; Consumer Products Industry; United Kingdom

July 1990 (Revised November 1995)
Case

Hong Kong TradeLink: News from the Second City

Presents a sequence of public information on the promotion of electronic data interchange to improve the competitive posture of Hong Kong. View Details

Keywords: Competition; Information Technology; Hong Kong

Find at Harvard

September 2014 (Revised April 2016)
Case

Cree Inc.: Introducing the LED Light Bulb

By: John Gourville and Michael Norris

Cree, a North Carolina-based maker of light emitting diodes (LEDs), has just introduced its first consumer product—an LED light bulb. It is designed as an energy efficient replacement for the ubiquitous incandescent light bulb. But given that it is an unfamiliar... View Details

Keywords: Marketing; Innovation; Product Adoption; Technological Innovation; Technology Adoption; Energy Conservation; Product Launch; Consumer Products Industry; North Carolina

10 Feb 2016
Sharpening Your Skills

Sharpening Your Skills: New Insights into Career Development

Harvard Business School researchers are offering unique insights into our workplaces and careers. In this world, taking a pay cut can help a career, promotions aren't always good things, and networking may send you to the nearest tub for... View Details

Keywords: Re: Multiple Faculty

March 2005
Case

Henkel Iberica (A)

By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem

In 2002, Esteban Garriga, customer service director at Henkel Iberica, questions whether Collaborative Planning, Forecasting, and Replenishment (CPFR) would help manage retail promotions and limit their impact on the stock-outs and obsolete inventory. Describes the... View Details

Keywords: Business Subsidiaries; Forecasting and Prediction; Price; Distribution Channels; Strategic Planning; Commercialization; Valuation; Rail Industry; Germany; Spain

January 1998 (Revised September 2001)
Background Note

A Note on Angel Financing

By: Paul A. Gompers

Discusses the economics of the private equity market and recent efforts by the U.S. Small Business Administration to promote greater angel financing. View Details

Keywords: Financial Markets; Government and Politics; Financing and Loans; Financial Services Industry; United States