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(1,296)
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- Faculty Publications (204)
Show Results For
- All HBS Web
(1,296)
- People (6)
- News (278)
- Research (780)
- Events (4)
- Multimedia (2)
- Faculty Publications (204)
- July–August 2013
- Article
A Joint Model of Usage and Churn in Contractual Settings
By: Eva Ascarza and Bruce G.S. Hardie
As firms become more customer-centric, concepts such as customer equity come to the fore. Any serious attempt to quantify customer equity requires modeling techniques that can provide accurate multiperiod forecasts of customer behavior. Although a number of researchers... View Details
Keywords: Churn; Retention; Contractual Settings; Access Services; Hidden Markov Models; RFM; Latent Variable Models; Customer Value and Value Chain; Consumer Behavior
Ascarza, Eva, and Bruce G.S. Hardie. "A Joint Model of Usage and Churn in Contractual Settings." Marketing Science 32, no. 4 (July–August 2013): 570–590.
- Web
Placement - Doctoral
Yao (Chair), Juan Alcacer , and Jan W. Rivkin 2020 Hyunjin Kim Strategy, 2020 Placement: INSEAD Dissertation: Field Experiments on the Barriers Firms Face in Realizing Gains from Data Advisors: Dennis A. Yao (Chair), Rebecca M. Henderson... View Details
- Program
Launching New Ventures
strategies for transforming disruptive innovation into competitive advantage and a profitable business. Key Benefits Bringing you together with other entrepreneurial executives, this program examines the unique challenges that confront early-stage ventures. You will... View Details
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
alternative and undervalue the features that they are gaining in the new alternative. Compounding the problem is the fact that the developers of the new product don't realize this. They are, by their nature,... View Details
Keywords: by Manda Mahoney
- October 2015 (Revised September 2016)
- Technical Note
Flight: Now without Humans Aboard
By: Mitchell Weiss, Karim Lakhani, HT Kung and Kerry Herman
This note provides an overview of the unmanned aerial vehicles (UAVs, or drones) industry in September 2015. UAVs offered many potential applications in industries as diverse as aerial imaging and photography, agriculture, construction, infrastructure inspection and... View Details
- 07 Jul 2015
- First Look
First Look: July 7, 2015
Successful Products for Emerging Markets By: Winter, Amos, and Vijay Govindarajan Abstract—Multinationals are starting to catch on to the logic of reverse innovation, in which products are designed first for... View Details
Keywords: Sean Silverthorne
- 29 Feb 2024
- HBS Case
Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent
soccer ball inside Harvard Stadium during his visit. (Image credit: Evgenia Eliseeva) Like Beckham, Messi has proven himself to be the kind of talent around which businesses can build. After Messi signed with the Paris Saint-Germain team in 2021, the club View Details
- October 2022
- Supplement
The SAH Group: The Time is Right, Instructor Spreadsheet
By: Juan Alcacer and Alpana Thapar
In January 2021, Jalila Mezni, CEO of the SAH Group, was preparing to present the company’s future growth plans to its board of directors. The Tunisian company was a leading producer and distributor of personal care and packaged hygiene products. In 2019, it expanded... View Details
Keywords: Growth Strategy; Entrepreneurship; Investment Decisions; Growth Management; Vertical Integration; Distribution; Competition; Strategy; Supply Chain; Presentations; Product Positioning; Market Entry and Exit; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Tunisia
- 05 Feb 2007
- Research & Ideas
Business and the Global Poor
undertaking traditional value creation activities—from sourcing to engaging the poor in production to distribution and sales—in low-income markets. To the degree that these ventures empower the poor—either by improving their quality of... View Details
Keywords: by Sean Silverthorne
- October 2022
- Supplement
The SAH Group: The Time is Right, Spreadsheet Supplement
By: Juan Alcacer and Alpana Thapar
In January 2021, Jalila Mezni, CEO of the SAH Group, was preparing to present the company’s future growth plans to its board of directors. The Tunisian company was a leading producer and distributor of personal care and packaged hygiene products. In 2019, it expanded... View Details
Keywords: Growth Strategy; Entrepreneurship; Investment Decisions; Growth Management; Vertical Integration; Distribution; Competition; Strategy; Supply Chain; Presentations; Market Entry and Exit; Product Positioning; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Tunisia
- Research Summary
Simultaneous Distinction, Democratization and Omnivorism Effects: A Longitudinal Analysis of Dynamic Symbolic Boundaries in Counterfeit Consumption Networks
Sociologists have long examined the interactive relationship between social structure, taste and power. This literature has overwhelmingly fallen into three, ostensibly competing, theoretical “camps”: Distinction, where high-status consumers use... View Details
- 18 Feb 2009
- First Look
First Look: February 18, 2009
volume. The distinguishing operational characteristic of by-product synergy is that quantities of the primary product and by-product are linked, with production of the primary View Details
Keywords: Martha Lagace
- Web
Great American Business Leaders of the 20th Century - Leadership
Edward T. Bedford Corn Products Refining Company, 1906–1930 Edward J. Bednarz Pinkerton's, 1967–1979 Olive Ann M. Beech Beech Aircraft Corporation, 1950–1968 Eugene N. Beesley Eli Lilly & Company, 1969–1973 Hernand Behn International... View Details
- June 2023
- Teaching Note
Taiwan Semiconductor Manufacturing Company Limited: Global Leadership in Chipmaking
By: William C. Kirby and Noah B. Truwit
Teaching Note for HBS Case No. 321-126. The general purpose of this case is to explore the evolving nature of business relations across the Taiwan strait, focusing on the prominence of Taiwan's high-tech industry. After the legendary founder of Taiwan Semiconductor... View Details
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
restaurant versus on Grubhub.com, or paying cash versus using a credit card. In many cases, consumers pay the same price for a given product or service, whether buying it directly from its source or through an intermediary. Economists... View Details
- 2010
- Working Paper
When Open Architecture Beats Closed: The Entrepreneurial Use of Architectural Knowledge
This paper describes how entrepreneurial firms can use superior architectural knowledge to open up a technical system to gain strategic advantage. The strategy involves, first, identifying "bottlenecks" in the existing system, and then creating a new open architecture... View Details
Keywords: Entrepreneurship; Investment Return; Growth and Development Strategy; Product Design; Organizational Design; Competitive Advantage; Technology Industry
Baldwin, Carliss Y. "When Open Architecture Beats Closed: The Entrepreneurial Use of Architectural Knowledge." Harvard Business School Working Paper, No. 10-063, February 2010. (Revised July 2010, October 2010.)
- Web
Program Requirements - Doctoral
degree are required to complete two case-based HBS MBA courses. Research Seminars Students are required to attend and participate in seminars throughout their program. TOM Unit Seminars . TOM students are expected to attend this weekly seminar to View Details
- 01 Jul 2014
- Working Paper Summaries
Creating Reciprocal Value Through Operational Transparency
- Web
Curriculum - MBA
for managers, and financial accounting. Design Theory & Practice Joint Course Any organization, business or venture grounds its value on how “meaningful” are its products (functionally, symbolically and emotionally). Design Theory and... View Details
- 26 Jun 2007
- Working Paper Summaries