Publications

01 Jun 2014
News

Case Study: A Souped-Up Strategy

The question for us is about next steps: Do we go deep in small and medium-sized markets where we know our product works well? Or go wide and try to cover more territory quickly, including the biggest major cities?" The Answers: Stay... View Details

15 Nov 2022
News

What Really Makes Toyota’s Production System Resilient

10 Oct 2022
News

Ensuring Your Products Aren’t Used for Discrimination

August 2008 (Revised July 2009)
Supplement

Gazprom (B): Energy and Strategy in a New Era

By: Rawi E. Abdelal, Sogomon Tarontsi and Alexander Jorov

President Putin publicly stated that Gazprom, the largest natural gas producer in the world, was a powerful political lever of the Russian state in the world and a keystone in the foundation of the country's energy security. Thus the top leadership of Russia has... View Details

Keywords: Non-Renewable Energy; Growth and Development Strategy; State Ownership; Business and Government Relations; Expansion; Energy Industry; Russia; Ukraine

Web

Clusters - Institute For Strategy And Competitiveness

Strategy Clusters What Are Clusters? Today’s economic map of the world is characterized by “clusters.” A cluster is a geographic concentration of related companies, organizations, and institutions in a particular field that can be present... View Details

Web

the Art of American Advertising - Advertising Products

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details

Web

Biography - Institute For Strategy And Competitiveness

and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies and societies, including market... View Details

Article

Why Every Organization Needs an Augmented Reality Strategy

By: Michael E. Porter and James E. Heppelmann

While the physical world is three-dimensional, most data is trapped on two-dimensional pages and screens. This gulf between the real and digital worlds prevents us from fully exploiting the volumes of information now available to us. Augmented reality (AR), a set of... View Details

Keywords: Technological Innovation; Innovation Strategy; Organizational Change and Adaptation; Performance Effectiveness

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2014
Article

Framework for China's Novel Sustainable Evaluation System Strategy

By: Robert G. Eccles and Peijun Duan

China’s sustainable development faces three challenges: first, the follow-up momentum of sustainable economic growth and economic transformation is insufficient; second, some resources and environment loads have reached their limits; third, some products affecting the... View Details

Keywords: Sustainable Development; Integrated Report; New Evaluation System; China

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Web

Frameworks - Institute For Strategy And Competitiveness

globe with the overarching goal of value for patients. Drivers of Competitiveness Competitiveness is the productivity with which a location (nation, state, city or region) uses its human, capital, and natural endowments to create value.... View Details

March 2000
Exercise

Developing Products on Internet Time: A Process Design Exercise

By: Stefan H. Thomke

This team exercise allows students to experience some of the dynamics of developing products in the fast-paced Internet environment and was inspired by the browser war between Netscape and Microsoft. Designed to be taught in a single class session, the exercise... View Details

Keywords: Product Development; Internet and the Web; Problems and Challenges; Risk and Uncertainty; Design; Decisions; Management Practices and Processes; Integration; Organizations; Competition

December 1988
Article

Gaining Competitive Advantage Through Global Product Development

By: Hirotaka Takeuchi

Keywords: Competitive Advantage

August 1989 (Revised November 1994)
Case

Nissan Motor Co. Ltd.: Marketing Strategy for the European Market

By: John A. Quelch

Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details

Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe

Web

Online Business Strategy Course | HBS Online

with Retail Work Breaking the Cycle The Good Jobs Strategy Show Hide Details Concepts Talent Linking Productivity and Customer Delight Competing on Flexibility Compensation Policy Featured Exercises Create... View Details

April 1997
Article

Patterns in the Evolution of Product Competition

By: Clayton M. Christensen

Keywords: Competition

21 Apr 2003
Research & Ideas

Are Crummy Products Your Next Growth Opportunity?

a lower-cost business model. This strategy has worked well for Wal-Mart, for example, but you still remain vulnerable to competitors disrupting your success from below. The third model Christensen termed new-market disruption, whereby you... View Details

Keywords: by Sean Silverthorne

October 2004 (Revised September 2005)
Case

Sonoco Products Company (A): Building a World-Class HR Organization

By: David A. Thomas, Boris Groysberg and Cate Reavis

Describes the steps the vice-president of human resources takes in revamping an HR function that was noncooperative and, at times, competitive and introducing the company to the notion of HR as a strategic business partner. Explores changes made to the company's... View Details

Keywords: Human Resources; Compensation and Benefits; Management Succession; Measurement and Metrics; Organizational Change and Adaptation; Performance; Partners and Partnerships; Business Strategy

Educators

February 2005 (Revised November 2016)
Background Note

Forecasting the Adoption of a New Product

By: Elie Ofek

Provides tools and methodologies that allow forecasting demand for innovative new products. Highlights the Bass model—the theory behind it and ways to determine its parameters. Provides a detailed example of how to use the Bass model to forecast demand for satellite... View Details

Keywords: Forecasting and Prediction; Innovation and Invention; Marketing; Demand and Consumers; Mathematical Methods; Competition

Educators

August 1994 (Revised May 1997)
Case

Olympus Optical Company, Ltd. (A): Cost Management for Short Life Cycle Products

Explores Olympus Optical's strategic response to major losses in its camera business. Key to Olympus's recovery were its extensive product planning process, a quality improvement program, and an aggressive cost-reduction program. In particular, the case details... View Details

Keywords: Cost Management; Product Design; Business Strategy; Product Development; Consumer Products Industry

Educators