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- All HBS Web (652)
- Faculty Publications (145)
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
together at every level—from the core central concepts of the strategy to the minute details of execution. New World, New Roles When companies generally made their money in a large number of mid-sized accounts, marketing was typically seen as the strategic function...
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by Benson Shapiro
- 24 Jan 2012
- First Look
First Look: Jan. 24
context, reflected in its introduction of product features, is influenced by prior industry affiliation. We hypothesize first, that prior industry experience shapes a set of shared beliefs resulting in...
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Sean Silverthorne
- 04 Dec 2018
- First Look
New Research and Ideas, December 4, 2018
design, competing interests, global health, personalized medicine, residential care, and concierge medicine, among others—and structures what has been a highly fragmented research area into a coherent scientific discipline. The Handbook also provides an...
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Dina Gerdeman
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
online-first and traditional retailers alike. We focus on the relatively understudied domain of online-first retailers and the engagement of a key omnichannel tactic; specifically, the introduction of showrooms (physical locations where...
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Sean Silverthorne
- 27 Aug 2013
- First Look
First Look: August 27
describe the characteristics of Roth contributions. Approximately one year after the Roth is introduced, 9% of 401(k) participants have positive Roth balances. Roth participation is more than twice as high among 401(k) participants who were hired after the Roth View Details
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Sean Silverthorne
- 12 Jan 2016
- First Look
January 12, 2016
as important contributors to health outcomes and costs in the United States. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50305 October 2015 Negotiation Journal Dualities in Negotiation: Introduction By: Sebenius,...
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Carmen Nobel
- 07 Feb 2012
- First Look
First Look: February 7
and V. Kasturi RanganHarvard Business School Case 512-039 Jeff Immelt, the CEO of GE, introduced a new innovation strategy named "healthymagination" in spring 2009. With cost, quality, and access as its three pillars, healthymagination ensures a strong focus...
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Sean Silverthorne
- 12 Oct 2011
- First Look
First Look: October 12
actually consistent with design principles established by the development team? The case seeks to expand students' view of the product development process. Traditional software development projects begin with the gathering of requirements...
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Sean Silverthorne
- Web
Harvard Business School
Archival Collections Bibliography Site Credits Visiting the Exhibit ALUMNI INTRODUCTION BACK TO THE EXHIBIT H. Naylor Fitzhugh MBA 1933 H. Naylor Fitzhugh joined the Howard University faculty in 1934 and stayed for 31 years, developing...
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- 24 Jul 2012
- First Look
First Look: July 24
quintessential Australian product. This case focuses on Kraft's decision to revitalize brand performance through the introduction of a brand extension. Drawing on extensive social media analysis of brand image, the brand team led by Simon...
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Sean Silverthorne
- Web
Frequently Asked Questions | HBS Online
contributions will be the most important determinant to assess how deeply and productively you have engaged with others, and hence will have an impact on your program grade. Does my performance on "knowledge checks" count toward my course...
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Edward G. Harness
Under Harness’ leadership, Procter and Gamble doubled its sales and tripled its earnings, becoming the world’s largest consumer products manufacturer. He was credited with the successful introduction of...
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Personal Care & Home Products
Vincent C. Ziegler
position in the highly competitive shaving arena. He also introduced the Cricket Lighter (one of the fastest growing new product introductions in Gillette history) and acquired selected non-toiletry...
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Personal Care & Home Products
- Web
The Worker - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
HBS Home HBS Index Contact Us Harvard Business School Baker Library Historical Collections The Human Factor Introducing the Industrial Life Photograph Collection at the Baker Library Introduction The Exhibition The Request The Response...
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The Message - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
HBS Home HBS Index Contact Us Harvard Business School Baker Library Historical Collections The Human Factor Introducing the Industrial Life Photograph Collection at the Baker Library Introduction The Exhibition The Request The Response...
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Autocrats of accuracy - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
HBS Home HBS Index Contact Us Harvard Business School Baker Library Historical Collections The Human Factor Introducing the Industrial Life Photograph Collection at the Baker Library Introduction The Exhibition The Request The Response...
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Frank C. Ayres - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
HBS Home HBS Index Contact Us Harvard Business School Baker Library Historical Collections The Human Factor Introducing the Industrial Life Photograph Collection at the Baker Library Introduction The Exhibition The Request Chapter View Details
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Making Kraft mayonnaise - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
HBS Home HBS Index Contact Us Harvard Business School Baker Library Historical Collections The Human Factor Introducing the Industrial Life Photograph Collection at the Baker Library Introduction The Exhibition The Request The Response...
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Chemical research - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
HBS Home HBS Index Contact Us Harvard Business School Baker Library Historical Collections The Human Factor Introducing the Industrial Life Photograph Collection at the Baker Library Introduction The Exhibition The Request The Response...
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Letter from W. J. Filbert, U.S. Steel Corporation, to Frank C. Ayres - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
HBS Home HBS Index Contact Us Harvard Business School Baker Library Historical Collections The Human Factor Introducing the Industrial Life Photograph Collection at the Baker Library Introduction The Exhibition The Request Chapter View Details