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  • All HBS Web  (5,105)
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  • All HBS Web  (5,105)
    • People  (2)
    • News  (914)
    • Research  (3,732)
    • Events  (40)
    • Multimedia  (44)
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← Page 15 of 5,105 Results →
  • 2008
  • Working Paper

Behavioral Aspects of Price Setting, and Their Policy Implications

By: Julio J. Rotemberg
This paper starts by discussing consumers' cognitive and emotional reaction to posted prices. Cognitively, some consumers do not appear to make effective use of price information to maximize their consumption-based utility. Emotionally, prices can induce regret and... View Details
Keywords: Inflation and Deflation; Price; Policy; Laws and Statutes; Consumer Behavior; Emotions
Citation
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Rotemberg, Julio J. "Behavioral Aspects of Price Setting, and Their Policy Implications." NBER Working Paper Series, No. 13754, February 2008.
  • 26 Jul 2010
  • Research & Ideas

Yes, You Can Raise Prices in a Downturn

higher prices," says Frank V. Cespedes, a senior lecturer at Harvard Business School, who spent 12 years running a professional services firm. That's right. Higher prices, not lower. “Competing on price is ultimately a bet on your... View Details
Keywords: by Sean Silverthorne; Retail; Consumer Products

    Harvard's Retsinas Interview on U.S. Home Prices

    Jan. 25 (Bloomberg) -- Nicolas Retsinas, director emeritus of the Joint Center for Housing Studies at Harvard University, talks about the outlook for the U.S. housing market and mortgage foreclosures. U.S. home prices... View Details

    • 29 Aug 2013
    • Working Paper Summaries

    X-CAPM: An Extrapolative Capital Asset Pricing Model

    Keywords: by Nicholas Barberis, Robin Greenwood, Lawrence Jin & Andrei Shleifer
    • 2022
    • Working Paper

    Pricing Power in Advertising Markets: Theory and Evidence

    By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu
    Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize and extend this theoretical result and test it using data from television and social media... View Details
    Citation
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    Gentzkow, Matthew, Jesse M. Shapiro, Frank Yang, and Ali Yurukoglu. "Pricing Power in Advertising Markets: Theory and Evidence." NBER Working Paper Series, No. 30278, July 2022.
    • Research Summary

    Performance Pricing and Business Strategy

    This research focuses on companies that have sustained high willingness-to-pay over diverse market conditions, including economic slumps. It examines how firms identify, articulate, and communicate value to selected customer groups and the organizational implications,... View Details
    • October 1990 (Revised July 1991)
    • Case

    T. Rowe Price Associates, Inc.

    By: Andre F. Perold
    Keywords: Financial Services Industry
    Citation
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    Perold, Andre F. "T. Rowe Price Associates, Inc." Harvard Business School Case 291-006, October 1990. (Revised July 1991.)
    • Article

    How Apple Gamed App Pricing

    By: Scott Duke Kominers
    Citation
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    Kominers, Scott Duke. "How Apple Gamed App Pricing." Bloomberg Opinion (December 11, 2018).
    • May 1993 (Revised July 1994)
    • Case

    P&G and Everyday Low Prices

    By: Stephen A. Greyser
    Keywords: Product Marketing
    Citation
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    Greyser, Stephen A. "P&G and Everyday Low Prices." Harvard Business School Case 593-108, May 1993. (Revised July 1994.)
    • Article

    In Defense of Price Promotion

    By: Paul Farris and John A. Quelch
    Citation
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    Related
    Farris, Paul, and John A. Quelch. "In Defense of Price Promotion." MIT Sloan Management Review 29, no. 1 (Fall 1987): 63–70.
    • September 2003 (Revised June 2007)
    • Case

    Virgin Mobile USA: Pricing for the Very First Time

    Dan Schulman, the CEO of Virgin Mobile USA, must develop a pricing strategy for a new wireless phone service targeted toward consumers in their teens and twenties, many of whom are believed to have poor credit quality and uneven usage patterns. Contrary to conventional... View Details
    Keywords: Price; Market Entry and Exit; Wireless Technology; Telecommunications Industry; United States
    Citation
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    McGovern, Gail J. "Virgin Mobile USA: Pricing for the Very First Time." Harvard Business School Case 504-028, September 2003. (Revised June 2007.)
    • February 2024
    • Teaching Note

    SenseAim Technologies: Pricing to Win

    By: Elie Ofek
    Teaching Note for HBS Case No. 521-049. View Details
    Citation
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    Ofek, Elie. "SenseAim Technologies: Pricing to Win." Harvard Business School Teaching Note 524-069, February 2024.
    • 2005
    • Working Paper

    Float Manipulation and Stock Prices

    By: Robin Greenwood
    Citation
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    Greenwood, Robin. "Float Manipulation and Stock Prices." Harvard Business School Working Paper, No. 05-079, June 2005.
    • 07 Jul 2020
    • Podcast

    Uncovering and Pricing Climate Risk

    How do managers within the different sectors of financial services identify and value climate risk? Professor George Serafeim talks with an asset manager, an insurer, a hedge fund manager, and an investment banker about their approaches to identifying and valuing... View Details
    • Dataset

    Median US Home Prices Unadjusted

    • Spring 2013
    • Article

    Accounting Quality, Stock Price Delay, and Future Stock Returns

    By: Jeffrey Callen, Mozaffar N. Khan and Hai Lu
    In frictionless capital markets with complete information and rational investors, stock prices adjust to new information instantaneously and completely. However, a substantial body of research studies information imperfections such as asymmetric information and... View Details
    Keywords: Quality; Price; Stocks; Asset Pricing; Accounting
    Citation
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    Callen, Jeffrey, Mozaffar N. Khan, and Hai Lu. "Accounting Quality, Stock Price Delay, and Future Stock Returns." Contemporary Accounting Research 30, no. 1 (Spring 2013): 269–295.
    • 21 May 2018
    • News

    How Would You Price One of the World's Great Watches?

    • 2009
    • Blog

    How to Price US Citizenship

    By: John A. Quelch
    Citation
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    Related
    Quelch, John A. How to Price US Citizenship (blog). Harvard Business Online—Marketing Know:How. November 5, 2009. https://hbr.org/2009/11/how-to-price-us-citizenship.
    • 01 Sep 2018
    • News

    3-Minute Briefing: Rob Price (MBA 1997)

    I learned classical piano in the traditional way as a kid, but as soon as I could get a synthesizer and play Foreigner and Journey, I escaped. That, for me, reinforces how our method builds on traditional programs. Our philosophy is that playing music that one loves... View Details
    Keywords: Jen McFarland Flint; Educational Services

      Tracking the Short-Run Price Impact of U.S. Tariffs

      This paper examines the short-run impact of the 2025 U.S. tariffs on consumer prices using a unique integration of high-frequency retail pricing data, product-level country-of-origin information, and detailed tariff classifications. By linking daily prices from major... View Details
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