Publications

07 Jan 2019
Research & Ideas

The Better Way to Forecast the Future

School of Business to lay out best practices as well as challenges. They also highlight three domains already using probability forecasts successfully: meteorology, economics, and political science. Probability forecasting differs from... View Details

Keywords: by Roberta Holland; Air Transportation; Transportation

January 2011
Article

Building a Better America—One Wealth Quintile at a Time

By: Michael I. Norton and Dan Ariely

Disagreements about the optimal level of wealth inequality underlie policy debates ranging from taxation to welfare. We attempt to insert the desires of "regular" Americans into these debates, by asking a nationally representative online panel to estimate the current... View Details

Keywords: Taxation; Policy; Perspective; Wealth; Equality and Inequality; Income; Demography; Debates; Welfare; Diversity; Philanthropy and Charitable Giving; United States

08 Nov 2021
Blog Post

4 Ways the MS/MBA is Preparing Me for a Career in Health Care and the Life Sciences

Tell us about your life before HBS. I grew up in Antwerp, Belgium as part of the Jewish community. Having four grandparents who are Holocaust survivors, I felt it was important to experience life in Israel, and so, after taking a gap year, pursued a joint degree in... View Details

27 Feb 2017
Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

officials randomly changing rules without due process or checks and balances. You might have, in extreme circumstances, maximum economic instability. Or you might have political instability; you might have unrest in the streets. There is... View Details

Keywords: by Sean Silverthorne

November 2018 (Revised February 2019)
Case

Israel at 70: Is it Possible to (re)Brand a Country?

By: Elie Ofek and Sarah Gulick

In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country’s brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry... View Details

Keywords: Branding; Brand Management Of Places; Nation Branding; Brand Positioning; Public Diplomacy; Marketing Communication; Brands and Branding; Marketing Communications; Perception; Change; Israel

13 Mar 2005
Research & Ideas

The Tricky Business of Nonprofit Brands

world's problems today. The past few decades have seen a shift in the development and relief industry to incorporate a rights-based approach to programs and services. In addition, the ability to solve hunger, for example, requires advocating for View Details

Keywords: by Manda Salls

Web

General Management Awards & Honors - Faculty & Research

Received the 2022 Pioneer Award in Positive Psychology from the University of Pennsylvania Positive Psychology Center. Gerald C. Chertavian : Named one of 20 Linkedin Top Voices in Social Impact in 2022.... View Details

August 2011 (Revised July 2012)
Case

Mike Mayo Takes on Citigroup (A)

By: Suraj Srinivasan and Amy Kaser

The case details the conflict between Mike Mayo, an influential banking analyst and Citigroup about what Mayo considers aggressive accounting policies. Mike Mayo questions Citigroup's lack of a valuation allowance against their Deferred Tax Assets despite Citi's recent... View Details

Keywords: Accounting; Taxation; Capital; Financial Reporting; Corporate Disclosure; Valuation; Banks and Banking; Financial Strategy; Money; Conflict Management; Capital Budgeting; Asset Management; Banking Industry

23 Jun 2008
Research & Ideas

Innovative Ways to Encourage Personal Savings

employer. Having said that, there are even more ways to appeal to American would-be savers. These initiatives could go to the place where they have their money to save, whether it is the workforce or tax refund sites; create a social angle to savings; and create a... View Details

Keywords: by Martha Lagace; Financial Services

March 2017 (Revised September 2017)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells and Carole A. Winkler

In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

18 Jun 2018
Research & Ideas

Warning: Scary Warning Labels Work!

absolute terms, but then when you think about all that sugar, it’s a bigger deal” Slated to be published in an upcoming edition of Psychological Science, The Effect of Graphic Warnings on Sugary Drink Purchasing is the first real-world... View Details

Keywords: by Dina Gerdeman; Advertising; Public Relations

26 May 2003
Research & Ideas

When Silence Spells Trouble at Work

employees in organizations ranging from small businesses to Fortune 500 corporations to government bureaucracies reveal that silence can exact a high psychological price on individuals, generating feelings of humiliation, pernicious... View Details

Keywords: by Leslie A. Perlow

14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

in case of a contagion, and also increased the reliance on individual team members for psychological concerns regarding safety, pre-existing conditions, and family needs related to children. Management decided to delegate decisions on... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

Web

2024 Reunion Presentations - Alumni

Video Recording – Less Info - Video Recording Dean Srikant Datar kicks off Reunion Weekend by sharing his key priorities, which will strengthen and accelerate the School’s impact in the world. 10:00-11:15 a.m. EDT Navigating Uncertain Times: Teaching Through View Details

2011
Book

Detour: My Unexpected, Amazing, Life Changing Journey With OnStar

By: Chet Huber

Detour is the story behind the launch of OnStar’s now well known blue button, as told through the eyes of its founder and CEO of over fourteen years, Chet Huber. It’s a personal narrative that describes the events that led up to General Motors’ unexpected choice... View Details

Keywords: General Motors; OnStar; Technological Innovation; Business Startups; Transportation; Safety; Personal Development and Career; Creativity; Success; Business History; Auto Industry

Find at Harvard

September 2020
Case

Uber at a Crossroads (2017)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its... View Details