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  • 11 Jul 2006
  • First Look

First Look: July 11, 2006

the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The... View Details
Keywords: Sean Silverthorne
  • December 2018 (Revised May 2019)
  • Case

Bord Bia: Strategically Growing Irish Exports

By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney
Agriculture was Ireland’s largest indigenous industry. Its agri-food sector was export driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and... View Details
Keywords: Agribusiness; Trends; Disruption; Communication Strategy; Experience and Expertise; Talent and Talent Management; Public Sector; Trade; Education; Food; Geography; Geographic Location; Rural Scope; Corporate Governance; Government Administration; Information; Knowledge Dissemination; Marketing Channels; Brands and Branding; Marketing Communications; Marketing Strategy; Planning; Business and Government Relations; Environmental Sustainability; Public Opinion; Business Strategy; Diversification; Agriculture and Agribusiness Industry; Food and Beverage Industry; Public Administration Industry; Retail Industry; Republic of Ireland; United Kingdom; Europe
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  • 18 Nov 2014
  • First Look

First Look: November 18

on sales that is positive for most brands. These results imply that brands seeking to attract multitaskers' attention and dollars must select their advertising copy carefully. Publisher's link: View Details
Keywords: Sean Silverthorne
  • 09 Feb 2016
  • First Look

February 9, 2016

experiencing destabilizing social and political pressures. If successful, the CCP will forge a new path of urbanization, building cities before recruiting urban citizens. The process, however, entails possibilities of yet other social... View Details
Keywords: Sean Silverthorne
  • 25 Feb 2014
  • First Look

First Look: February 25

in the country's economy during the past two decades, have brought together a group of economists and political scientists to systematically examine the impact of a wide range of factors affecting the economy's collapse, from the cost of... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2010
  • News

Leslie Gold

weeknights on www.shovio.com, with podcasts at www.radiochick.com. Tell us about life before RadioChick. I grew up in Bridgeport, Connecticut, where my dad ran a construction-related business, which is probably how I got business in my blood. I went to Syracuse... View Details
Keywords: Talk Radio; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Furniture and Related Product Manufacturing; Manufacturing
  • 10 Jun 2014
  • First Look

First Look: June 10

growing evidence of pollution and resulting political pressures. The variety of capitalism literature has suggested that the German coordinated market economy model was more conducive to green corporate strategies than liberal market... View Details
Keywords: Sean Silverthorne
  • 14 Jan 2014
  • First Look

First Look: January 14

Redrawing the Lines: Did Political Incumbents Influence Electoral Redistricting in the World's Largest Democracy? By: Iyer, Lakshmi, and Maya Reddy Abstract—In 2008, the boundaries of national and state electoral constituencies in India... View Details
Keywords: Sean Silverthorne
  • 23 Jan 2018
  • First Look

First Look at New Research and Ideas, January 23, 2018

2018 Protean Power: Exploring the Uncertain and Unexpected in World Politics Firms in Firmament: Hydrocarbons and the Circulation of Power By: Abdelal, Rawi Abstract—No abstract available. Publisher's link:... View Details
Keywords: Sean Silverthorne
  • 27 Aug 2013
  • First Look

First Look: August 27

(i) few firms lobby, (ii) lobbying status is strongly associated with firm size, and (iii) lobbying status is highly persistent over time. Estimating a model of a firm's decision to engage in lobbying, we find significant evidence that up-front costs associated with... View Details
Keywords: Sean Silverthorne
  • 26 Jan 2004
  • Research & Ideas

What Developing-World Companies Teach Us About Innovation

absolutely not. To be sure, companies in developing countries face serious challenges, including political instability, volatile exchange rates, and an underdeveloped physical infrastructure. More critically, they must contend with three... View Details
Keywords: by Donald N. Sull, Alejandro Ruelas-Gossi & Martin Escobari
  • 21 Jun 2010
  • Research & Ideas

Strategy and Execution for Emerging Markets

embedded in societal norms and political realities. Palepu: Yes, Chile—just like Israel, South Africa, and South Korea—is crossing over from an emerging market to a more mature market. Learning about Chile helps us predict the future of... View Details
Keywords: by Martha Lagace
  • 07 Sep 2021
  • News

September 2021 Alumni Books

level of accomplishment aren’t eager for others to know. Few women, and few women of color, have created multimillion-dollar brands in senior corporate positions, legendary entrepreneurial environments, and startups. Hilliard’s fearless... View Details
Keywords: Margie Kelley
  • 10 Dec 2014
  • News

Front-Row Seat

events (some held in conjunction with the Aspen Institute) build brand awareness and attract sponsorships, contributing just shy of 15 percent to the bottom line. Last year, TheAtlantic.com won a National Magazine Award for best website... View Details
Keywords: Julia Hanna; digital media; Corporate, Subsidiary, and Regional Managing Offices; Management
  • 10 Dec 2013
  • First Look

First Look: December 10

Brands The case explores the collateralization of intellectual property in a loan agreement between a highly leveraged apparel company and a large U.S. bank. Leveraging intangibles in the credit market is a new practice that has... View Details
Keywords: Sean Silverthorne
  • 08 Nov 2016
  • First Look

November 8, 2016

policy reforms flounder. Unlike incremental policy reforms, they are often seen to be politically risky and prone to failure. Using examples of success and failure, coupled with insights from practitioners and academics who have succeeded... View Details
Keywords: Sean Silverthorne
  • 13 Dec 2017
  • News

Skydeck Live: What Really Motivates American Voters?

working to understand their motivations and tracking their reactions to cultural and political events. Her unique insights have made her a regular on CNN and a fixture on the pages of the Boston Globe. And Hessan and I discussed her... View Details
  • Web

Departments | Employment

challenges and to assist them in developing effective solutions. We aspire to help leaders think clearly about the design of economic and political institutions that will enable firms and societies to thrive while maintaining the physical... View Details
  • 11 Jul 2005
  • Research & Ideas

The New International Style of Management

that has borrowed freely from others around the world. "With the United States accounting for approximately 30 percent of the world's GDP and as the home to 62 out of the 100 most valuable brands in the world, it's not surprising... View Details
Keywords: by Garry Emmons
  • 01 Jun 2005
  • News

Do You Speak Business?

world’s GDP and as the home to 62 out of the 100 most valuable brands in the world, it’s not surprising that America is in the driver’s seat,” Quelch notes. He characterizes the U.S. model of management as focused on immediate outcomes... View Details
Keywords: Garry Emmons