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      Pharmaceutical IndustryRemove Pharmaceutical Industry →

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      • January 2006 (Revised May 2007)
      • Case

      Endo Pharmaceuticals (A): From LBO to...?

      By: Richard G. Hamermesh and Brian DeLacey
      Endo Pharmaceuticals was formed in 1997 as a leveraged buyout spin-off from DuPont Merck. In 1999, it must decide whether to do an IPO or merge with a smaller company. View Details
      Keywords: Private Equity; Initial Public Offering; Leveraged Buyouts; Mergers and Acquisitions; Health Care and Treatment; Pharmaceutical Industry; United States
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      Hamermesh, Richard G., and Brian DeLacey. "Endo Pharmaceuticals (A): From LBO to...?" Harvard Business School Case 806-064, January 2006. (Revised May 2007.)
      • January 2006 (Revised May 2007)
      • Supplement

      Endo Pharmaceuticals (B): Merger Decision

      By: Richard G. Hamermesh and Brian DeLacey
      Keywords: Mergers and Acquisitions; Pharmaceutical Industry
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      Hamermesh, Richard G., and Brian DeLacey. "Endo Pharmaceuticals (B): Merger Decision." Harvard Business School Supplement 806-065, January 2006. (Revised May 2007.)
      • January 2006 (Revised May 2007)
      • Supplement

      Endo Pharmaceuticals (C): An "At Risk" Launch?

      By: Richard G. Hamermesh and Brian DeLacey
      Keywords: Product Launch; Risk and Uncertainty; Pharmaceutical Industry
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      Hamermesh, Richard G., and Brian DeLacey. Endo Pharmaceuticals (C): An "At Risk" Launch? Harvard Business School Supplement 806-066, January 2006. (Revised May 2007.)
      • January 2006 (Revised May 2007)
      • Supplement

      Endo Pharmaceuticals (D): Hatch-Waxman Change

      By: Richard G. Hamermesh and Brian DeLacey
      Keywords: Change; Pharmaceutical Industry
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      Hamermesh, Richard G., and Brian DeLacey. "Endo Pharmaceuticals (D): Hatch-Waxman Change." Harvard Business School Supplement 806-067, January 2006. (Revised May 2007.)
      • January 2006 (Revised May 2007)
      • Supplement

      Endo Pharmaceuticals (E): Judge Stein Rules

      By: Richard G. Hamermesh and Brian DeLacey
      Keywords: Lawsuits and Litigation; Pharmaceutical Industry
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      Hamermesh, Richard G., and Brian DeLacey. "Endo Pharmaceuticals (E): Judge Stein Rules." Harvard Business School Supplement 806-081, January 2006. (Revised May 2007.)
      • January 2006 (Revised May 2007)
      • Supplement

      Endo Pharmaceuticals (F): Appeals Court Ruling

      By: Richard G. Hamermesh and Brian DeLacey
      Keywords: Lawsuits and Litigation; Pharmaceutical Industry
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      Hamermesh, Richard G., and Brian DeLacey. "Endo Pharmaceuticals (F): Appeals Court Ruling." Harvard Business School Supplement 806-082, January 2006. (Revised May 2007.)
      • January 2006 (Revised July 2006)
      • Case

      Drug Testing in Nigeria (A)

      By: Debora L. Spar
      In 1996, a meningitis epidemic swept across Nigeria. Thousands of children were struck and, lacking appropriate medicine, were liable to die from the disease. Doctors at Pfizer had an antibiotic that could probably save most of these children's lives. The drug was new,... View Details
      Keywords: Risk and Uncertainty; Health Pandemics; Health Testing and Trials; Developing Countries and Economies; Pharmaceutical Industry; Nigeria
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      Spar, Debora L., and Adam Day. "Drug Testing in Nigeria (A)." Harvard Business School Case 706-033, January 2006. (Revised July 2006.)
      • December 2005 (Revised August 2006)
      • Case

      Amgen Inc.'s Epogen--Commercializing the First Biotech Blockbuster Drug

      By: Felix Oberholzer-Gee and Dennis A. Yao
      Amgen Inc.'s Epogen was the first biotech blockbuster drug. Epogen helped prevent anemia, a condition that leads to severe fatigue, increased risk of cardiovascular disease, and even death. At the time, the market for Epogen, which included dialysis patients and... View Details
      Keywords: Health Care and Treatment; Strategic Planning; Competition; Patents; Innovation and Invention; Pharmaceutical Industry; Pharmaceutical Industry; United States
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      Oberholzer-Gee, Felix, and Dennis A. Yao. "Amgen Inc.'s Epogen--Commercializing the First Biotech Blockbuster Drug." Harvard Business School Case 706-454, December 2005. (Revised August 2006.)
      • November 2005 (Revised March 2006)
      • Case

      Genentech - Capacity Planning

      By: Daniel C. Snow, Steven C. Wheelwright and Alison Berkley Wagonfeld
      While facilitating a complex clinical approval process over the next two to three years for a family of new cancer drugs, Genentech must develop a long-term capacity plan for a major class of new cancer products. Adding to the complexity and uncertainty is the fact... View Details
      Keywords: Factories, Labs, and Plants; Growth and Development Strategy; Management Style; Management Teams; Time Management; Product; Product Development; Business Processes; Performance Capacity; Planning; Risk and Uncertainty; Complexity; Pharmaceutical Industry
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      Snow, Daniel C., Steven C. Wheelwright, and Alison Berkley Wagonfeld. "Genentech - Capacity Planning." Harvard Business School Case 606-052, November 2005. (Revised March 2006.)
      • September 2005 (Revised June 2006)
      • Case

      WuXi PharmaTech

      By: Richard G. Hamermesh and Simin Zhou
      WuXi Pharmatech has gone from zero to $21 million in sales in three years. The company must decide its growth strategy and how best to finance and organize for rapid growth. View Details
      Keywords: Growth Management; Capital Markets; Problems and Challenges; Pharmaceutical Industry; China
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      Hamermesh, Richard G., and Simin Zhou. "WuXi PharmaTech." Harvard Business School Case 806-003, September 2005. (Revised June 2006.)
      • August 2005 (Revised December 2006)
      • Case

      Procter & Gamble: Electronic Data Capture and Clinical Trial Management

      By: Robert S. Huckman and Mark J. Cotteleer
      Considers whether the management of Procter & Gamble (P&G) Pharmaceuticals should adopt Web-based electronic data capture (EDC) as the default standard for the management of its clinical drug trials. Provides a detailed description of the existing paper-based process... View Details
      Keywords: Health Testing and Trials; Internet and the Web; Information Technology; Adoption; Business Processes; Industry Structures; Technological Innovation; Service Operations; Pharmaceutical Industry; United States
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      Huckman, Robert S., and Mark J. Cotteleer. "Procter & Gamble: Electronic Data Capture and Clinical Trial Management." Harvard Business School Case 606-033, August 2005. (Revised December 2006.)
      • July 2005
      • Teaching Note

      UCB: Managing Information for Globalization and Innovation (A)(TN)

      By: F. Warren McFarlan
      Teaching Note to (9-303-091). View Details
      Keywords: Pharmaceutical Industry; Pharmaceutical Industry; Brussels
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      McFarlan, F. Warren. "UCB: Managing Information for Globalization and Innovation (A)(TN)." Harvard Business School Teaching Note 306-007, July 2005.
      • May 2005 (Revised April 2010)
      • Case

      GlaxoSmithKline: Reorganizing Drug Discovery (A)

      By: Robert S. Huckman and Eli Strick
      Describes the reorganization of drug discovery at GlaxoSmithKline (GSK) following the formation of GSK from the merger of Glaxo Wellcome and SmithKline Beecham. This reorganization placed nearly 2,000 research scientists into six centers of excellence in drug discovery... View Details
      Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Operations; Organizational Structure; Performance Improvement; Research and Development; Pharmaceutical Industry
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      Huckman, Robert S., and Eli Strick. "GlaxoSmithKline: Reorganizing Drug Discovery (A)." Harvard Business School Case 605-074, May 2005. (Revised April 2010.)
      • May 2005
      • Supplement

      GlaxoSmithKline: Reorganizing Drug Discovery (B)

      By: Robert S. Huckman and Eli Strick
      Supplements the (A) case. View Details
      Keywords: Mergers and Acquisitions; Decisions; Operations; Performance; Research and Development; Restructuring; Organizations; Pharmaceutical Industry
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      Huckman, Robert S., and Eli Strick. "GlaxoSmithKline: Reorganizing Drug Discovery (B)." Harvard Business School Supplement 605-075, May 2005.
      • February 2005 (Revised March 2005)
      • Teaching Note

      Product Team Cialis: Getting Ready to Market (TN)

      By: Elie Ofek
      Teaching Note to (9-505-038). View Details
      Keywords: Product Launch; Pharmaceutical Industry
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      Ofek, Elie. "Product Team Cialis: Getting Ready to Market (TN)." Harvard Business School Teaching Note 505-060, February 2005. (Revised March 2005.)
      • February 2005 (Revised April 2006)
      • Case

      Rx Depot: Importing Drugs from Canada

      By: Debora L. Spar
      In 2002, a handful of entrepreneurs began to ship drugs from Canada into the United States, taking advantage of regulatory and price differentials across the neighboring countries. Using the Internet and a low-cost network of Canadian pharmacies, firms like Rx Depot... View Details
      Keywords: Courts and Trials; Entrepreneurship; Intellectual Property; Laws and Statutes; Pharmaceutical Industry; Canada; United States
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      Spar, Debora L., and Adam Day. "Rx Depot: Importing Drugs from Canada." Harvard Business School Case 705-010, February 2005. (Revised April 2006.)
      • January 2005 (Revised March 2006)
      • Case

      Molecular Insight Pharmaceuticals, Inc.

      By: Richard G. Hamermesh and Edwin W. Parkinson III
      Molecular Insight has developed a novel biopharmaceutical to detect heart attacks. The company's unique approach to intellectual property protection uses the Hatch Waxman Act and the Orphan Drug Act. The company is struggling to raise $7 million in Series B financing.... View Details
      Keywords: Intellectual Property; Health Care and Treatment; Pharmaceutical Industry; Pharmaceutical Industry
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      Hamermesh, Richard G., and Edwin W. Parkinson III. "Molecular Insight Pharmaceuticals, Inc." Harvard Business School Case 805-067, January 2005. (Revised March 2006.)
      • November 18 2004
      • Article

      Merck's Recall of Rofecoxib: A Strategic Perspective

      By: Felix Oberholzer-Gee and Noorein Inamdar
      Keywords: Health; Perspective; Pharmaceutical Industry
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      Oberholzer-Gee, Felix, and Noorein Inamdar. "Merck's Recall of Rofecoxib: A Strategic Perspective." New England Journal of Medicine 351, no. 21 (November 18 2004): 2147–2149.
      • October 2004 (Revised July 2010)
      • Case

      Product Team Cialis: Getting Ready to Market

      By: Elie Ofek
      Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to... View Details
      Keywords: Communication Strategy; Marketing Strategy; Product Launch; Product Positioning; Competition; Competitive Advantage; Segmentation; Pharmaceutical Industry
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      Ofek, Elie. "Product Team Cialis: Getting Ready to Market." Harvard Business School Case 505-038, October 2004. (Revised July 2010.)
      • August 2004 (Revised July 2006)
      • Case

      PROPECIA TM: Helping Make Hair Loss History

      By: Marta Wosinska and Youngme E. Moon
      In late 1997, Tom Casola, brand manager for Propecia, debates the best approach to market this breakthrough one-a-day pill for hair loss. This launch would be atypical for a prescription drug because of the key position of the consumer. As a result, the team's... View Details
      Keywords: Advertising; Communication Strategy; Customers; Marketing Communications; Marketing Strategy; Product Launch; Product; Performance Effectiveness; Problems and Challenges; Quality; Pharmaceutical Industry
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      Wosinska, Marta, and Youngme E. Moon. "PROPECIA TM: Helping Make Hair Loss History." Harvard Business School Case 505-035, August 2004. (Revised July 2006.)
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