Filter Results:
(646)
Show Results For
- All HBS Web
(646)
- News (125)
- Research (444)
- Events (6)
- Multimedia (4)
- Faculty Publications (140)
Show Results For
- All HBS Web
(646)
- News (125)
- Research (444)
- Events (6)
- Multimedia (4)
- Faculty Publications (140)
- 20 Nov 2019
- Research & Ideas
It's No Joke: AI Beats Humans at Making You Laugh
on friends, family, and even strangers on the Internet when they’re deciding which products to purchase or even which people to date. And they put a lot of trust in their fellow humans; 83 percent of people say they trust recommendations from friends and family, and 66... View Details
Keywords: by Dina Gerdeman
- 10 Mar 2015
- First Look
First Look: March 10
introduces methods for increasing the efficiency of retail store liquidation, which we define as the time-constrained divestment of retail outlets through an in-store sale of inventory. The retail industry depends extensively on... View Details
Keywords: Carmen Nobel
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
Advertising Symbiosis: The Key to Viral Videos The Revolution in Advertising: From Don Draper to Big Data Why Comparing Apples to Apples Online Leads To More Fruitful Sales What do you think? What big flops... View Details
- 14 Dec 2010
- First Look
First Look: Dec. 14
addresses a decision to replace salesmen netbook PCs with iPhones, including converting the company's sales and customer applications to the iPhone platform. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/911413-PDF-ENG Hikma... View Details
Keywords: Sean Silverthorne
- Web
Profiles - MBA
intersection of technology and business Last summer, I worked for a startup that developed machine learning models for health insurance companies and for online pricing. I was inspired by how they were able to dramatically impact... View Details
- Web
Advisory Board - Entrepreneurship
Interactive Messaging Unit (IMU), the online industry's catalyst for going "beyond the banner" and standardizing new ad formats that dramatically enhanced both the user experience and ad performance. His influence in this evolution earned... View Details
- 12 Aug 2014
- First Look
First Look: August 12
2014 Journal of Advertising Research Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves By: Edelman, Benjamin G. Abstract—How does View Details
Keywords: Sean Silverthorne
- 28 Jun 2021
- Research & Ideas
Keep or Cut Workers? How Companies Reacted to the COVID-19 Crisis
“There was not a single person or car,” he recalls. The eerily quiet scene was a jarring reminder that the pandemic was taking a huge toll on many businesses that saw sales and revenue figures abruptly plummet. Rouen and two fellow... View Details
Keywords: by Lane Lambert
- Web
People - Advancing Racial Equity
Co-President, African American Student Union Michael Hemment Senior Director of Baker Research and Publishing, Baker Library Manouchka Jacques Assistant Director of Talent Acquisition, Human Resources Kielyn Jarvis-Herbin Online Learning... View Details
- 12 Feb 2018
- Research & Ideas
Customers at the Back of the Line Are Anxious—Can You Keep Them from Leaving?
last place. Short of stopping customers and asking them why they switched, it’s difficult to know exactly why they did so, or whether they were better off for their jockeying. To answer those questions, Buell set up an online experiment... View Details
- 28 Apr 2015
- First Look
First Look: April 28
an iPref plus a common share? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215037-PDF-ENG Harvard Business School Case 815-093 Codecademy: Monetizing a Movement? Codecademy, an open-platform, online community for learning... View Details
Keywords: Sean Silverthorne
- Web
Human Behavior & Decision-Making - Faculty & Research
large-scale online surveys, are that (i) self-reported nonpecuniary concerns are large, both for stock market investors and non-investors; (ii) concerns about the treatment of workers and CEO pay rank highest, higher than concerns about... View Details
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
developing fresh capabilities for organizations. Based on a study of all the programs offered by the business schools, consultancies, corporate universities, and online education providers, we analyze the advantages, and the constraints,... View Details
Keywords: Dina Gerdeman
- 30 Apr 2013
- First Look
First Look: April 30
Search, a Google travel search service, we identify and measure the impact of diverting search away from non-paid algorithmic links to competing online travel agencies. Controlling for search intent, we find that Google's differential... View Details
Keywords: Sean Silverthorne
- Web
Continuing Education - Business & Environment
Continuing Education Continuing Education Continue your climate education through HBS Executive Education and Harvard Business School Online. Harvard Business School Online Courses Business and Climate Change View Details
- 16 Dec 2014
- First Look
First Look: December 16
IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records... View Details
Keywords: Sean Silverthorne
- 21 Aug 2012
- First Look
First Look: August 21
to isolate exogenous shocks to local ethnic populations, and identify a causal link between local networks and firm trade links. Firms that exploit their local networks (strategic traders) see significant increases in future sales growth... View Details
Keywords: Sean Silverthorne
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
accuracy of daily sales forecasts. We collaborated with an online apparel retailer to assemble a dataset that combines (1) detailed internal operational information, including data on sales, advertising, and... View Details
Keywords: Dina Gerdeman
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details
- 08 Jul 2019
- Research & Ideas
Are Paywalls Saving Newspapers?
Media outlets large and small have adopted digital paywalls to augment dramatic declines in print revenues, but given their negative effect on website traffic (and, in turn, online advertising), are paywalls an effective View Details