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  • July 2021
  • Article

Outsourcing Tasks Online: Matching Supply and Demand on Peer-to-Peer Internet Platforms

By: Zoë Cullen and Chiara Farronato
We study the growth of online peer-to-peer markets. Using data from TaskRabbit, an expanding marketplace for domestic tasks at the time of our study, we show that growth varies considerably across cities. To disentangle the potential drivers of growth, we look... View Details
Keywords: Two-sided Market; Two-sided Platforms; Peer-to-peer Markets; Platform Strategy; Sharing Economy; Platform Growth; Internet and the Web; Digital Platforms; Strategy; Market Design; Network Effects
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  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

the world. But SHEIN is much more than an online marketer for these factories. What SHEIN contributes to make the platform hum is remarkable sensitivity to the fashion tastes of its consumers. It monitors what trendsetters wear on social... View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products
  • 10 Aug 2010
  • First Look

First Look: August 10

  PublicationsAdverse Selection in Online 'Trust' Certifications and Search Results Author:Benjamin G. Edelman Publication:Electronic Commerce Research and Applications (June 2010) Abstract Widely used View Details
Keywords: Martha Lagace
  • 22 Nov 2016
  • First Look

November 22, 2016

seen the widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of money. Dr. Jacob O. Wobbrock and Dr. Andrew J.... View Details
Keywords: Sean Silverthorne
  • 02 Apr 2008
  • Research & Ideas

Four Companies that Conquered America

market. There are no national furniture retail chains, making market penetration easier. IKEA's location selection expertise and their established global supply chains enable them to offer exceptional category-killer prices that are... View Details
Keywords: by John Quelch
  • 02 Oct 2018
  • First Look

New Research and Ideas, October 2, 2018

Xu Abstract—We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian View Details
Keywords: Dina Gerdeman
  • 16 Mar 2009
  • Working Paper Summaries

Running Out of Numbers: Scarcity of IP Addresses and What To Do About It

Keywords: by Benjamin Edelman; Computer; Communications; Telecommunications
  • September 2010
  • Case

Angie's List

Angie's List is a paid subscription-based service that gives consumers online access to member-submitted reviews of plumbers, electricians, and other home service providers. Customer and revenue growth are strong, but customer acquisition costs are high and the company... View Details
Keywords: Internet and the Web; Price; Competitive Advantage; Product Launch; Service Industry; United States
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  • 19 Feb 2013
  • First Look

First Look: Feb. 19

and when buyers and sellers do manage to find each other, they usually negotiate under enormous uncertainty: prices of similar patents vary widely from transaction to transaction, and the terms of the transactions (including prices) are... View Details
Keywords: Sean Silverthorne
  • 23 Sep 2014
  • First Look

First Look: September 23

http://hbr.org/product/Belk--Towards-Exceptional/an/415023-PDF-ENG Harvard Business School Case 915-002 Reinventing Retail: ShopRunner's Network Bet ShopRunner considers adjustments to improve its online shopping service, which offers... View Details
Keywords: Sean Silverthorne
  • 03 Jun 2010
  • Working Paper Summaries

Platforms and Limits to Network Effects

Keywords: by Hanna Halaburda & Mikolaj Jan Piskorski
  • 16 Oct 2018
  • First Look

New Research and Ideas, October 16, 2018

company and grow as fast as possible (e.g., high double digits) or be more conservative and grow sales at a financially healthy rate, like traditional retailers did (e.g., single digits). The primary way e-retailing companies achieved these abnormally high rates of... View Details
Keywords: Dina Gerdeman
  • 01 Sep 2009
  • First Look

First Look: September 1

prices in liquid secondary markets, but caution against expanding fair values to areas such as intangibles where they could be used opportunistically. We conclude that rather than converging U.S. GAAP with IFRS, competition between the... View Details
Keywords: Martha Lagace
  • 05 May 2022
  • Research & Ideas

Why Companies Raise Their Prices: Because They Can

including whether the move to online sales during this time period spurred consumers to pay more for products. While they saw some categories were more affected by online shopping than others, web shopping... View Details
Keywords: by Rachel Layne
  • 08 Jul 2008
  • First Look

First Look: July 8, 2008

is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their... View Details
Keywords: Martha Lagace
  • 09 May 2012
  • Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

responded in a 2002 press release. "We have not seen a business model that is financially viable in the long term in this arena. Online rental services are 'serving a niche market.' " Netflix, on the other hand, thought this... View Details
  • 11 Sep 2017
  • Research & Ideas

Why Employers Favor Men

gender divide, so they used online experiments to probe two types of gender discrimination: Statistical discrimination, which is rooted in beliefs about average gender differences in abilities or skills. Taste-based discrimination, which... View Details
Keywords: by Dina Gerdeman
  • 02 Aug 2016
  • First Look

August 2, 2016

the optimal capital requirement is around 20%. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51305 The Empirical Economics of Online Attention By: Boik, Andre, Shane Greenstein, and Jeffrey Prince Abstract—In... View Details
Keywords: Sean Silverthorne
  • 16 Apr 2007
  • Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

where the product can be delivered directly online such as software, travel agencies, or media. Indeed, the digitalization of content paired with widespread adoption of broadband Internet is driving a major shift toward digital... View Details
Keywords: by Sean Silverthorne; Music
  • Web

Technology & Operations Management - Faculty & Research

consequences of choice architecture for online privacy using a field experiment that randomizes cookie consent banners. We study three ways in which firms or policymakers can influence choices: (1) nudging users through banner design to... View Details