Publications

16 Jun 2020
Blog Post

Delivering Solutions During a Crisis with Hans Kristian Furuseth (MBA 2019)

When Hans Kristian Furuseth (MBA 2019) arrived at Harvard Business School in 2017, his goals were clear. He wanted to build the skills necessary to be a leader who makes a difference in the world. Now as CEO of Farmasiet.no, Norway’s largest View Details

Jeffrey F. Rayport

Jeffrey F Rayport is a faculty member in the Entrepreneurial Management Unit at Harvard Business School, where he teaches in the School’s MBA and Executive Education Programs and on HBS Online. His primary focus in teaching and research is growth-stage technology... View Details

13 Oct 2015
First Look

October 13, 2015

James Heppelmann looked at how this shift is changing the structure of industries and forcing firms to rethink their strategies. In this companion article, the authors look at the effects inside firms, examining the impact that smart, connected products have on View Details

20 Sep 2016
First Look

September 20, 2016

Benjamin, and Damien Geradin Abstract—Since its launch in 2007, Android has become the dominant mobile device operating system worldwide. In light of this commercial success and certain disputed business practices, Android has come under... View Details

Keywords: Sean Silverthorne

January–February 2025
Article

Want Your Company to Get Better at Experimentation?: Learn Fast by Democratizing Testing

By: Iavor Bojinov, David Holtz, Ramesh Johari, Sven Schmit and Martin Tingley

For years, online experimentation has fueled the innovations of leading tech companies, enabling them to rapidly test and refine new ideas, optimize product features, personalize user experiences, and maintain a competitive edge. The widespread availability and lower... View Details

Keywords: Technological Innovation; AI and Machine Learning; Analytics and Data Science; Product Development; Competitive Advantage

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August 2014 (Revised March 2015)
Case

Reinventing Retail: ShopRunner's Network Bet

By: Benjamin Edelman and Karen Webster

ShopRunner considers adjustments to improve its online shopping service which offers no-charge two-day shipping as well as easy returns and other conveniences. Competitors' diverse pricing models and ancillary benefits raise questions about how to structure and price... View Details

Keywords: Shopping Club; Coop; Pricing; Shipping; Marketing Channels; Global Strategy; Order Taking and Fulfillment; Information Technology Industry; Retail Industry; United States; China

April 2021
Case

Codecademy: Where to Next?

By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman

In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details

Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States

03 Mar 2022
HBS Seminar

Daniela Saban, Stanford

15 Sep 2015
First Look

September 15, 2015

Operations Management Analytics for an Online Retailer: Demand Forecasting and Price Optimization By: Ferreira, Kris J., Bin Hong Alex Lee, and David Simchi-Levi Abstract—We present our work with an View Details

Keywords: Sean Silverthorne

January 2025
Case

Olive Young: Formulating Beauty Innovation

By: Rebecca Karp and Shu Lin

Sun-jung Lee, CEO of Olive Young, South Korea's largest beauty and health retailer, saw significant potential in the U.S. market and considered three pathways: replicating Korea's omnichannel model, adopting a digital-native approach with curated products, or relying... View Details

Keywords: Business Model; Market Entry and Exit; Business Strategy; Distribution Channels; Retail Industry; Beauty and Cosmetics Industry; South Korea; East Asia; United States

05 Mar 2008
What Do You Think?

Where Will Management Innovation Take Us?

"exhortation." He sees many of these things in each of several organizations—including Whole Foods Markets, W. L. Gore, and Google—that he examines in some depth. These organizations share some things in common. All are operated... View Details

Keywords: by Jim Heskett

01 Feb 2012
News

Harvard Business School Professor Discusses Importance of ISO Standards

June 2014
Case

Going Social: Durex in China

By: Mikolaj Jan Piskorski and Aaron Smith

When Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese... View Details

Keywords: Distribution; Multinational Firms and Management; Internet and the Web; Marketing Communications; Brands and Branding; Consumer Products Industry; China

February 2021
Case

Drizly: Managing Supply and Demand through Disruption

By: Kris Ferreira

It was April 6th, 2020, and the management team at Drizly—an online alcohol marketplace where consumers could browse and purchase alcohol from local liquor retail stores via Drizly’s app for immediate home delivery—were thrilled to see record-breaking sales from the... View Details

Keywords: COVID-19 Pandemic; Demand and Consumers; Growth and Development; Customer Focus and Relationships; Customer Value and Value Chain; Customer Satisfaction; Goals and Objectives; Supply Chain Management

Program

Owner/President Management

insight into driving operational excellence, OPM is a game changer that can help you advance your company's agenda and your leadership growth. You will emerge a visionary entrepreneurial leader, ready to inspire an agile culture, lead... View Details

Web

Admissions & Financial Support - Doctoral

Arts and Sciences , providing students with access to all that Harvard University has to offer. More information about our programs can be found on the program pages or you may join us for one of our outreach events online or in person.... View Details

February 2024 (Revised July 2024)
Case

Taffi: Entrepreneurship in Saudi Arabia

By: Paul A. Gompers and Fares Khrais

Taffi was a tech-enabled fashion styling startup founded by Shahad Geoffrey in Saudi Arabia in 2020. Within three years of operating, Geoffrey had pivoted the business multiple times. In 2023, Geoffrey was attempting the business’s most ambitious pivot yet, shifting... View Details

Keywords: Business Startups; Disruption; Entrepreneurship; Venture Capital; Investment; Growth and Development Strategy; Business Strategy; AI and Machine Learning; Fashion Industry; Technology Industry; Saudi Arabia; Arabian Peninsula