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Show Results For
- All HBS Web
(592)
- People (1)
- News (142)
- Research (342)
- Events (2)
- Multimedia (6)
- Faculty Publications (138)
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- 14 Feb 2017
- First Look
First Look at New Research: February 14
the scientists themselves. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52220 January 2017 American Economic Review Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers By: Cavallo,... View Details
Keywords: Sean Silverthorne
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
contributions. For example, on the liberal side of the spectrum, you have Democracy for America, founded by Howard Dean, and also Moveon.org. However, online enthusiasm does not necessarily translate into the superior on-the-ground... View Details
Keywords: by Sean Silverthorne
- 30 Jul 2024
- Research & Ideas
Do Social Movements Sway Voters? Not Really, Except for One
increase in liberal attitudes on racial issues and vote intentions for the Democrats” in the 2020 US presidential election, the paper says. While it’s unclear why the Black Lives Matter movement shifted more views than other social protests, Pons says the intense View Details
Keywords: by Sean Silverthorne
- 16 Aug 2017
- Research & Ideas
Researchers Use Google Street View to See the Future of Cities
paper was written by Nikhil Naik, a Prize Fellow at Harvard University; Scott Duke Kominers, the Harvard Business School MBA Class of 1960 Associate Professor; Edward L. Glaeser, the Fred and Eleanor Glimp Professor of Economics at Harvard University; and MIT View Details
- 07 Oct 2008
- First Look
First Look: October 7, 2008
http://www.hbs.edu/research/pdf/09-043.pdf Media versus Special Interests Authors:Alexander Dyck, David Moss, and Luigi Zingales Abstract We argue that profit-maximizing media helps overcome the problem of... View Details
Keywords: Martha Lagace
- 06 Feb 2007
- First Look
First Look: February 6, 2007
consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an increasingly fractured media landscape and various media format's ability to capture... View Details
Keywords: Martha Lagace
- 26 Sep 2017
- First Look
First Look at New Research and Ideas, September 26, 2017
Measure Economic Activity at Scale By: Glaeser, Edward L., Hyunjin Kim, and Michael Luca Abstract—Can new data sources from online platforms help to measure local economic activity at scale? Government datasets from agencies such as the... View Details
Keywords: Sean Silverthorne
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
the time, I bet he would have spent significant time on the online underground." Fernando Polo dismissed the potential pitfalls of bias caused by listening only to outspoken users of the Internet by saying, "Excuses such as... View Details
Keywords: by James Heskett
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
versus Posted Prices in Online Markets By: Einav, Liran, Chiara Farronato, Jonathan Levin, and Neel Sundaresan Abstract—Auctions were very popular in the early days of internet commerce, but today online... View Details
Keywords: Sean Silverthorne
- 29 Sep 2009
- First Look
First Look: September 29
Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel Authors:Dennis Campbell and Frances X. Frei Publication:Management Science (forthcoming) Abstract This paper uses the context of View Details
Keywords: Martha Lagace
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
investigates the drivers of success and failure of media and entertainment products such as motion pictures and video games. Her paper, "Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case... View Details
- 03 Mar 2015
- First Look
First Look: March 3
advertising strategy, and leather sourcing issues. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/514078-PDF-ENG Harvard Business School Case 815-070 The Grommet The Grommet, an online product launch platform, was at the... View Details
Keywords: Sean Silverthorne
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
targeted advertising for the same reason: they didn't want anyone tracking their behavior. On the other hand, millions of people routinely share the most intimate details of their lives via various social media sites. With a series of... View Details
Keywords: by Carmen Nobel
- 08 Jul 2014
- First Look
First Look: July 8
rates made marketing expensive, and an inefficient distribution system increased costs further. In 2010, RB managed to overcome these constraints for one of its brands, Durex, the best-selling condom brand in the world, by leveraging Chinese social View Details
Keywords: Carmen Nobel
- 08 Mar 2011
- First Look
First Look: March 8
Moneybookers Limited, one of the top three e-payment solution providers in Europe. However, approximately 70% of Moneybookers revenues were related to transactions from online gaming sites (down from 100% in 2002). Although the thesis was... View Details
Keywords: Sean Silverthorne
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
that data. However, Sportradar's core business was thriving, whereas a recent attempt to branch out into video player tracking systems had proved to be a costly failure. The team weighed the pros and cons of various media ventures,... View Details
Keywords: Sean Silverthorne
- 06 Nov 2000
- What Do You Think?
Succession at GE: What’s Next?
Summing Up It was announced today (November 27) that Jeffrey Immelt, 44-year-old president and CEO of GE Medical Systems, will succeed Jack Welch as CEO of GE. A CNN online news flash stated that he is "a natural leader,"... View Details
Keywords: by James Heskett
- 26 Jun 2007
- First Look
First Look: June 26, 2007
the room in order to force its owner to get out of bed. Beset by media attention and consumer interest but still at least a year away from the ability to debut Clocky, Nanda must navigate a series of challenges and difficult decisions in... View Details
Keywords: Martha Lagace
- 15 Oct 2008
- First Look
First Look: October 15, 2008
advertising agency's decision to unbundle its services as a tradeoff between the fixed cost to the advertiser of establishing and maintaining a relationship with an advertising agency and pecuniary economies of scale available in providing View Details
Keywords: Martha Lagace
- 30 Oct 2012
- First Look
First Look: October 30
salary allocations to online ad clicks to admission decisions. Working PapersSecurities Litigation Risk for Foreign Companies Listed in the U.S. Authors:Beiting Cheng, Suraj Srinivasan, and Gwen Yu Abstract We study securities... View Details
Keywords: Sean Silverthorne