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Show Results For
- All HBS Web
(3,267)
- People (4)
- News (919)
- Research (1,975)
- Events (33)
- Multimedia (17)
- Faculty Publications (1,033)
- 9 AM – 10 AM EDT, 05 Jun 2019
- HBS Online
HBS Online Leading with Finance
Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: June 5, 2019 - July 17, 2019 View Details
- 9 AM – 10 AM EST, 16 Jan 2019
- HBS Online
HBS Online Leading with Finance
Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: January 16, 2019 - February 27, 2019 View Details
- 9 AM – 10 AM EDT, 27 Mar 2019
- HBS Online
HBS Online Leading with Finance
Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: March 27, 2019 - May 8, 2019 View Details
- Web
Design Thinking Course | HBS Online
innovation Who Will Benefit Aspiring or Current Innovation Managers Entrepreneurs Product Managers, Developers, and Marketers Develop an innovation mindset and toolkit you can use to guide your team or organization’s strategy. "This... View Details
- May–June 2019
- Article
U-Shaped Conformity in Online Social Networks
By: Monic Sun, Michael Zhang and Feng Zhu
We explore how people balance their needs to belong and to be different from their friends by studying their choices of a virtual-house wall color on a leading Chinese social-networking site. The setting enables us to randomize both the popular color and the adoption... View Details
Keywords: Conformity; Normative Social Influence; Social Networks; Field Experiment; Social and Collaborative Networks; Behavior; Attitudes; Social Media
Sun, Monic, Michael Zhang, and Feng Zhu. "U-Shaped Conformity in Online Social Networks." Marketing Science 38, no. 3 (May–June 2019): 461–480.
- 31 Mar 2011
- News
Building an Online Swap Shop
opportunity to work in derivative markets like secondhand clothing. “I wrote my final paper about thredUP,” Reinhart continued. “When I went back and read it recently, it was kind of hilarious. Once you spend a year and a half working in... View Details
- January 2011
- Teaching Note
Online Pet Supply Retailing (TN)
By: Tom Nicholas
Teaching Note for 809-117. View Details
- 9 AM – 10 AM EDT, 23 Oct 2019
- HBS Online
HBS Online Leading with Finance
Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: October 23, 2019 - December 4, 2019 View Details
- Web
Sustainable Investing Course | HBS Online
online course on Sustainable Investing.” Andrew Buks Instructor of Management & Business Policy and Strategy at School of Business, Black Hills State University Develop practical skills you can apply to one of the fastest-growing fields... View Details
- Web
Launching Tech Ventures | HBS Online
This course is part of the Entrepreneurship & Innovation track. Introduction to Launching Tech Ventures START NOW HBS Online now offers this course on-demand, allowing you to begin your learning anytime. No application needed—start your... View Details
- 30 Nov 2016
- Op-Ed
Where Could More Regulation Help Small Businesses? Online Lending.
and purviews. This leaves online small business lenders to be governed by an expensive and time-consuming patchwork of state oversight, often with inconsistent rules that can confine online lending to... View Details
- 16 Oct 2018
- Working Paper Summaries
Shipping Fees and Product Assortment in Online Retail
- October 2009
- Article
Shaping Online Consumer Choice by Partitioning the Web
By: Jolie M. Martin and Michael I. Norton
This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than... View Details
Keywords: Decision Choices and Conditions; Information Management; Demand and Consumers; Research; Internet and the Web; Valuation
Martin, Jolie M., and Michael I. Norton. "Shaping Online Consumer Choice by Partitioning the Web." Psychology & Marketing 26, no. 10 (October 2009): 908–926.
- Web
Business Insights Blog | HBS Online
Marketing Negotiation News & Events Productivity Staff Spotlight Strategy Student Profiles Technology Work-Life Balance Courses Courses AI Essentials for Business Alternative Investments Business Analytics Business Strategy Business and... View Details
- 26 Dec 2012
- Working Paper Summaries
Reinforcing Regulatory Regimes: How States, Civil Society, and Codes of Conduct Promote Adherence to Global Labor Standards
- September 2016
- Article
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September 2016): 475–490.
- Fast Answer
Market Perspectives
subscription to Social Science Research Network. And don't forget the HOLLIS catalog!
This resource searches across our print and online collections. Search strategies: HOLLIS allows you to limit the date range... View Details
This resource searches across our print and online collections. Search strategies: HOLLIS allows you to limit the date range... View Details
- 13 Nov 2015
- News
Lawmakers Ask for Information About Online Lenders
- 01 Jun 1996
- News
Reinventing Marketing
year, one of several new electives will be the course Distribution Channels, which Professor Rangan is currently developing. Technology The School's first paperless CD-ROM case, on an Intel TV marketing strategy for the United Kingdom, as... View Details