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Show Results For
- All HBS Web
(486)
- News (89)
- Research (354)
- Events (3)
- Multimedia (3)
- Faculty Publications (141)
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
no databases, no advertising or online marketplace—the business would be a relic, stuck in a bygone era. In a few years’ time, a company without a climate change strategy will be viewed the same way. Like... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7 million per 30-second spot, perhaps... View Details
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
By now, it’s an expected right-of-passage. As you enter credit card information for an online purchase, up pops two familiar words: “Privacy Notice.” Does seeing those words make you more confident about the transaction, knowing that the... View Details
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Companies Must Forget—and Borrow
school's new online education program. "We often think of ideas in the visual space arising through creative genius. But they actually are shaped through experience," Anand said during a summit session called "Transforming Giants: Forget... View Details
- 01 Dec 2016
- News
Research Brief: So Many Sites, So Little Time
paper by Professor Shane Greenstein with Andre Boik of UC Davis and Jeffrey Prince of Indiana University offers surprising—and helpful—insights for advertisers or anyone else hoping to win online attention.... View Details
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
technology will not be fully realized, however, if companies simply make their existing online services available through wireless devices. Successful players in the m-commerce market space will take a much broader view of the technology,... View Details
Keywords: by Nitin Nohria & Marty Leestma
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
The widespread use of pricing algorithms is reshaping the nature of competition in online markets and potentially driving up the prices of retail goods, according to recent research. These automated, price-adjusting software programs may... View Details
- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
Only difference: Piskorski has spent years studying users of online social networks (SN) and has developed surprising findings about the needs that they fulfill, how men and women use these services differently, and how Twitter—the newest... View Details
- 27 Jul 2019
- Op-Ed
Does Facebook's Business Model Threaten Our Elections?
regulation, history is likely to repeat itself. “Without a push by Facebook’s customers or more fundamental federal government regulation, history is likely to repeat itself.” After all, the ability of advertisers to get hold of personal... View Details
Keywords: by George Riedel
- 01 Apr 2000
- News
Getting the Message
in the first phase of online advertising will only accelerate in the future. A Total Marketing Environment Dollar totals for ad purchases, however, tell only part of the story. Martin Sorrell (MBA '68),... View Details
Keywords: Susan Young
- 01 Dec 2002
- News
Extra! Extra! Newspapers Miss the Story
their high-margin business of print classifieds with the lower-margin business of online classifieds,” Gilbert told Editor & Publisher. “If that's all they're doing with their online operations, we'd suggest... View Details
- Web
Buy Now, Pay Later: Research Links - Visual Collections
from the Bleichroeder Print Collection are available in the permanent online exhibition Coin & Conscience: Popular Views of Money, Credit and Speculation. Trade Card Collection, 1870 More Information About the Collection This collection... View Details
- 29 Mar 2023
- News
Robert Kraft Launches Campaign to Combat Antisemitism
Photo courtesy New England Patriots Photo courtesy New England Patriots New England Patriots owner Robert Kraft (MBA 1965) launched a $25 million "Stand Up to Jewish Hate" campaign last week, which is "aiming to raise awareness nationwide about soaring incidents of... View Details
- 23 Nov 2010
- First Look
First Look: November 23
psychology and ethical decision making. Read the paper: http://www.francescagino.com/uploads/4/7/4/7/4747506/caruso_gino_cognition_2011.pdf The Design of Online Advertising Markets Author: Benjamin G.... View Details
Keywords: Sean Silverthorne
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
predicted the demise of books with the advent of e-readers, but people are still buying printed books. Print isn’t going to disappear in the near future. + ONLINE web-only content Why didn’t newspaper groups innovate more rapidly in the... View Details
- 06 Dec 2021
- News
What's the Word?
Post·cook·ie (adj.) Cookies—those bits of data that track online browsing history and save your passwords—aren’t going anywhere. But third-party cookies that allow a shoe advertisement to follow you from... View Details
- 01 Oct 2000
- News
Internet Tsunami
Hiroshi Mikitani (MBA '93) is the founder, president, and CEO of Rakuten, Japan's leading online shopping destination. He believes that because the Internet allows merchants to circumvent the many intermediaries who jack up prices in... View Details
- 01 Dec 2015
- News
Snapping Up Voters
Illustration by Chris Gash When Rob Saliterman (MBA 2011) started selling online political ads at Google, they were almost all destined for people already seeking political content, placed either on specific networks or in response to... View Details
Keywords: Sasha Issenberg
- 01 Jun 2008
- News
New Face at Facebook
Sandberg (MBA ’95), “one of Silicon Valley’s most prominent women executives, with a powerhouse résumé that includes a stint as chief of staff at the U.S. Treasury Department during the Clinton administration.” As vice president for global View Details