Normative Social Influence - Publications - Faculty & Research - Harvard Business School

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December 2018
Case

Choosy

By: Jeffrey J. Bussgang and Julia Kelley

Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages.... View Details

January 2022 (Revised August 2022)
Case

Jackie Robinson: Changing the World

By: Robert Simons and Max Saffer

This case traces the rise of Jackie Robinson from the poor streets of Pasadena, California to one of the most famous people in America after he overturned the color barrier in baseball. The case describes how as a youth he excelled at basketball, football, baseball,... View Details

Keywords: Diversity; Power And Influence; Personal Characteristics; Values And Beliefs; Mission And Purpose; Sports; Entrepreneurship; Leadership; Leading Change; Personal Development and Career; United States

May 2024
Teaching Note

The Meteoric Rise of Skims

By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger

Teaching Note for HBS Case No. 524-023, "The Meteoric Rise of Skims." View Details

Research Summary

Overview

Professor Zhang examines how organizations can better develop individuals through advising and mentoring. In particular, she investigates how expanding individuals' direction of learning across social hierarchies and reversing traditional models of learning (e.g.,... View Details

Keywords: Advice; Mentoring; Expertise; Ethics; Interventions; Organizational Behavior; Decision Making; Power And Influence

January 2020
Case

Terra Nova: A Social Business Trying to Unlock Land Rights for the Urban Poor in Brazil

By: Julie Battilana, Ruth Costas, Marissa Kimsey and Priscilla Zogbi

Brothers André and Daniel Albuquerque founded the company Terra Nova in 2001 to mediate land disputes between poor families illegally living in urban areas and the official landowners—with the aspiration to improve the lives of the poor. A business-led approach to the... View Details

Keywords: Mission and Purpose; Social Enterprise; Entrepreneurship; Negotiation; Power and Influence; Social Issues; Conflict and Resolution; Business and Government Relations; Infrastructure; Urban Development; Real Estate Industry; Brazil; Latin America

Web

“It’s like a pie-eating contest” | Social Enterprise | Harvard Business School

Accountable Care Organization.” “Doing the analysis was part of my work,” says Josh, “but the most important part of the job was getting people on board, influencing them, speaking across boundaries – getting them to understand why this... View Details

October 2013
Article

The Costs of Favoritism: Is Politically-Driven Aid Less Effective?

By: Axel Dreher, Stephan Klasen, James Vreeland and Eric Werker

As is now well documented, aid is given for both political as well as economic reasons. The conventional wisdom is that politically motivated aid is less effective in promoting developmental objectives. We examine the ex-post performance ratings of World Bank projects... View Details

Keywords: World Bank; Aid Effectiveness; Political Influence; United Nations Security Council; International Finance; Prejudice and Bias; Outcome or Result; Projects; Government and Politics; Power and Influence

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2008
Working Paper

I Am Not on the Market, I Am Here with Friends: Using On-Line Social Networks to Find a Job or a Spouse

By: Mikolaj Jan Piskorski

Sociologists have extensively documented that networks influence market exchange through improved matching and vouching. In this paper, I propose that networks can also blunt the signal of market participation, as actors who are on the market surrounded by their... View Details

Keywords: Job Search; Knowledge Use and Leverage; Market Participation; Market Transactions; Social and Collaborative Networks; Online Technology

March 2017
Article

Creativity in Unethical Behavior Attenuates Condemnation and Breeds Social Contagion: When Transgressions Seem to Create Little Harm

By: Scott S. Wiltermuth, Lynne C. Vincent and F. Gino

Across six studies, people judged creative forms of unethical behavior to be less unethical than less creative forms of unethical behavior, particularly when the unethical behaviors imposed relatively little direct harm on victims. As a result of perceiving behaviors... View Details

Keywords: Ethics; Perception; Creativity

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September 2013
Article

Status Boundary Enforcement and the Categorization of Black-White Biracials

By: Arnold K. Ho, Jim Sidanius, Amy J.C. Cuddy and Mahzarin R. Banaji

Individuals who qualify equally for membership in more than one racial group are not judged as belonging equally to both of their parent groups, but instead are seen as belonging more to their lower status parent group. Why? The present paper begins to establish the... View Details

Keywords: Hypodescent; Social Dominance Orientation; Intergroup Threat; Hierarchy Maintenance; Equality and Inequality; Race; Rank and Position; Attitudes; Identity

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June 2019
Supplement

KaBOOM!: Play at Scale (B)

By: V. Kasturi Rangan and Tricia Gregg

This (B) case describes the changes in the organization’s strategy from one of Building Playgrounds to Influencing Play. It describes the implementation of the strategy and the challenges it faced internally and externally. It goes on to describe how the organization... View Details

Keywords: Scaling Social Enterprise; Scaling Social Impact; Nonprofit Organizations; Nonprofit Scaling; Social Enterprise; Social Entrepreneurship; Growth and Development Strategy; Organizational Change and Adaptation; United States

January 25, 2021
Blog Post

Lower Income Translates to Fewer Happy Experiences—Here Is How We Can Fix It

By: Jon M. Jachimowicz and Adam Eric Greenberg

Can money actually buy happiness? Research shows that having more money makes people evaluate their lives more favorably (what researchers call “life satisfaction”). Surprising as it may seem, whether money leads to greater life satisfaction because it makes people... View Details

Keywords: Life Satisfaction; Social Justice; Money; Happiness; Satisfaction; Well-being

2022
Book

A Political Economy of Justice

By: Danielle Allen, Yochai Benkler, Leah Downey, Rebecca Henderson and Joshua Simons

Defining a just economy in a tenuous social-political time.
If we can agree that our current social-political moment is tenuous and unsustainable—and indeed, that may be the only thing we can agree on right now—then how do markets, governments, and people... View Details

Keywords: Political Economy; Social Justice; Capitalism; Business And Society; Economy; Society; Fairness; Economic Systems; Corporate Social Responsibility and Impact; United States

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December 2021
Article

Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations

By: Jonas Paul Schöne, Brian Parkinson and Amit Goldenberg

What type of emotional language spreads further in political discourses on social media? Previous research has focused on situations that primarily elicited negative emotions, showing that negative language tended to spread further. The current project extends existing... View Details

Keywords: Negative Emotions; Emotional Influence; Emotional Resonance; Political Discourse; Emotion Contagion; Intergroup; Interactive Communication; Emotions; Government and Politics; Social Media

July 2010
Article

Board Interlocks and the Propensity to Be Targeted in Private Equity Transactions

By: Toby E. Stuart and Soojin Yim

In this paper, we examine the propensity for U.S. public companies to become targets for private equity-backed, take-private transactions. We consider the characteristics of 483 private equity-backed deals in the 2000-2007 period relative to public companies, and find... View Details

Keywords: Board Interlocks; Board Networks; Social Networks; Private Equity; Corporate Governance; Public Ownership; Market Transactions; Governing and Advisory Boards; United States

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Research Summary

Overview

When information is digitized, it can be aggregated and shared nearly instantly. I am interested in how this acceleration in the aggregation and availability of information, via digitization, affects firms and firm strategy. Platforms have emerged as marketplaces for... View Details

March–April 2021
Article

Network-biased Technical Change: How Information Management Tools Overcome Some Biases but Exacerbate Others.

By: Gerald C. Kane and Lynn Wu

Organizations have long sought to improve employee performance by managing knowledge more effectively. In this paper, we test whether the adoption of digital tools for expertise search and access within an organization, often referred to as a support to an... View Details

Keywords: Digital Tools; Social Media; Social Networks; Transactive Memory Systems; Augmented Intelligence; Artificial Intelligence; Social and Collaborative Networks; Gender; Equality and Inequality; Technology Adoption; Knowledge Management; Performance Improvement; Power and Influence; Organizational Change and Adaptation

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December 2011
Article

Egalitarianism and International Investment

By: Jordan I. Siegel, Amir N. Licht and Shalom H. Schwartz

This study identifies the effect of a key cultural dimension—egalitarianism—on a set of international investment outcomes. Egalitarianism expresses a society's cultural orientation with respect to intolerance for abuses of market and political power. We show... View Details

Keywords: Egalitarianism; International Investment; Culture; Cultural Distance; Foreign Direct Investment; Informal Institutions; Social Institutions; Cross-listing; Investment; Equality and Inequality; Mergers and Acquisitions

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April 2025
Article

Corporate Ownership and ESG Performance

By: Belen Villalonga, Peter Tufano and Boya Wang

Using a sample of 3083 firms from 62 countries over 18 years, we analyze how the structure and identity of firms' material owners influence their Environmental, Social, and Governance (ESG) performance. We find that firms with founding families or other individual... View Details

Keywords: ESG; CSR; Family Firms; Social Responsibility; Environment; Sustainability; Ownership; Corporate Social Responsibility and Impact; Corporate Governance; Environmental Sustainability

01 Sep 2012
News

Rebel with a Cause

environmental activist and ran for lieutenant governor of Massachusetts (he lost). HBS attracted Massie after he realized that business could be a powerful agent for shaping public policy and creating social good, “the most potent force... View Details

Keywords: Sean Silverthorne; social activism; Health, Social Assistance; Health, Social Assistance; Health, Social Assistance; Health, Social Assistance; Health, Social Assistance

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