Publications

September 2005 (Revised May 2006)
Background Note

Principles of Product Policy

By: Anita Elberse

Provides an introduction to key product policy issues. View Details

Keywords: Product Development

Program

Program for Leadership Development

Summary Innovative companies know that long-term success requires a pipeline of visionary leaders who can help build and secure a competitive edge. The Program for Leadership Development (PLD) prepares emerging executives to become more... View Details

September 2009 (Revised October 2010)
Case

Elkay Plumbing Products Division

By: Robert S. Kaplan

The vice president of sales learns that the most profitable 1% of the division's customers generate 100% of profits, and that two of the division's largest customers lose 50% of profits. The division has just finished a project to install a time-driven activity-based... View Details

Keywords: Activity Based Costing and Management; Profit; Management Systems; Consumer Products Industry; Consumer Products Industry

23 Jul 2021
Blog Post

Trends in Consumer Products

simple and often logical but difficult to predict. Jake Kirsch ‘11, VP Innovation, ABinBev Covid had a massive effect on our business. Fifteen percent of our business is in bars and restaurants and they were effectively closed. Some new... View Details

July 1992
Article

New Product Channel Choice: A Framework, a Method and an Application

By: V. K. Rangan, M. Menezes and E. P. Maier

Keywords: Product; Decision Choices and Conditions; Framework

October 2014
Technical Note

Legal Hazards of Product Launches

By: Lena Goldberg and Annelena Lobb

This note considers common legal pitfalls associated with the launch of new products. A series of questions are presented that companies poised to launch a product should keep in mind. Questions about advertising, pricing, and branding are explored, as well as who in a... View Details

Keywords: Entrepreneurship; Product Launch; Legal Liability

18 Mar 2011
News

Social Networks Will Change Product Innovation

Research Summary

Selection, Reallocation, and Spillover: Identifying the Sources of Gains from Multinational Production (with Maggie Chen)

By: Laura Alfaro

Quantifying the gains from multinational production has been a vital topic of economic research. Positive productivity gains are often attributed to knowledge spillover from multinational to domestic firms. An alternative, less stressed explanation is firm selection... View Details

Keywords: Gains From Multinational Production; Firm Selection; Knowledge Spillover

April 2013
Case

Sterling Household Products Company

By: William E. Fruhan and Craig Stephenson

Sterling Household Products manufactures and markets a broad line of consumer goods from laundry soap and cosmetics to cleaning, disinfecting, and sanitizing products. The company has many highly regarded brand names and consistently reports impressive sales and... View Details

April 1987 (Revised January 1988)
Supplement

McGraw-Hill, Inc.: New Information Products and the Changing Role of IS&T (B)

April 1987 (Revised January 1988)
Case

McGraw-Hill, Inc.: New Information Products and the Changing Role of IS&T (A)

March 2003
Article

Technological Development and Medical Productivity: The Diffusion of Angioplasty in New York State

By: David M. Cutler and Robert S. Huckman

A puzzling feature of many medical innovations is that they simultaneously appear to reduce unit costs and increase total costs. We consider this phenomenon by examining the diffusion of percutaneous transluminal coronary angioplasty (PTCA)—a treatment for coronary... View Details

Keywords: Innovation and Invention; Cost; Health Care and Treatment; Health Disorders; Performance Improvement; Product; New York (state, US)

November 1998 (Revised July 2012)
Case

Explo Leisure Products

By: Richard G. Hamermesh

Tim Trowac and Dave Rahall, two former investment bankers, skillfully execute the leveraged buyout of a golf ball recycling company after working intensely on their due diligence, writing a business and financial plan, and developing the investment memorandum. Six... View Details

Keywords: Selection and Staffing; Leveraged Buyouts; Business Plan; Performance; Management Teams; Business Strategy; Financial Strategy; Business and Shareholder Relations; Green Technology Industry; Sports Industry

1989
Chapter

Collaborative Product Development and the Market for Know-How: Strategies and Structures in the Biotechnology Industry

By: Gary P. Pisano and Paul Mang

Keywords: Product Development; Innovation Strategy; Knowledge Management; Industry Structures; Biotechnology Industry

December 1986 (Revised January 1988)
Case

Hewlett-Packard: Manufacturing Productivity Division (C)

By: Benson P. Shapiro and Lawrence B. Levine

Focuses on the development of a "market driven" culture at Hewlett-Packard (HP); the conflict between autonomous, well integrated divisions making products responsive to their own markets and a greater degree of systems integration at the corporate level; and the... View Details

Keywords: Business Divisions; Marketing; Marketing Strategy; Production; Organizational Culture; Research and Development; Sales; Integration; Manufacturing Industry