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Show Results For
- All HBS Web (571)
- Faculty Publications (91)
- Career Coach
Andrea Kimmel
banking prior to HBS and then led to consumer and retail brand marketing and finally to the start-up she began in the childcare industry in 2011 which she has grown to 2 locations and soon to be a franchise. Work Experience: Deutsche... View Details
- August 2009 (Revised August 2010)
- Case
Slanket: Responding to Snuggie's Market Entry
By: John A. Deighton and Leora Kornfeld
How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details
Keywords: Digital Marketing; Brands and Branding; Product Launch; Market Entry and Exit; Social and Collaborative Networks; Internet and the Web
Deighton, John A., and Leora Kornfeld. "Slanket: Responding to Snuggie's Market Entry." Harvard Business School Case 510-034, August 2009. (Revised August 2010.)
- 04 Sep 2019
- News
Alumni and Faculty Books for September 2019
science’s greatest race amidst the chaos of World War I, and a love story as epic as the railways crossing Russia. Kellogg on Branding in a Hyper-Connected World edited by Alice Tybout and Tim Calkins (MBA 1991) Wiley Kellogg on View Details
- 01 Apr 2001
- News
Ed Tian: Boardroom Revolutionary
At first glance, not many would figure the bookish president and CEO of telecommunications carrier China Netcom Corporation for a revolutionary. But Edward Tian Suning is certainly making waves as head of one of the country’s new brand of... View Details
- 24 Mar 2017
- News
Personalizing the Path to Professional Success for Women
The business launched in March 2016 and has found clients among a diverse population of women and companies that cross all industries and geographies, says Skeete Tatum. The platform has a range of offerings from personal brand and View Details
- 01 Nov 2016
- First Look
First Look - November 1, 2016
America Innovation Network By: Acemoglu, Daron, Ufuk Akcigit, and William R. Kerr Abstract— Technological progress builds upon itself, with the expansion of invention in one domain propelling future work in linked fields. Our analysis... View Details
Keywords: Sean Silverthorne
- April 2010
- Teaching Note
New Balance Athletic Shoe, Inc. (TN)
Teaching Note for [606094]. View Details
- 15 Dec 2011
- News
An HBS gift guide
football, repair capitalism Business lessons for a global century Chocolates for a cause Safe water for millions Nature belongs to everyone Capitalize on the network The world at home Quiet your mind (Images via the HBS Bulletin,... View Details
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
salves to help relieve them. Brands were looking to reassert traditional American values like inclusion and the celebration of differences in the face of more negative recent trends like anti-immigrant and anti-LGBTQ+ sentiment. That... View Details
- 29 Jan 2025
- Blog Post
Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)
started my marketing career in Gillette’s brand management training program. I was excited to combine analytical rigor with creative strategy and felt well-prepared for the challenge. The program helped me realize that while I loved... View Details
- 09 Oct 2012
- First Look
First Look: October 9
significant changes in teaming networks and behaviors in ways that improved operational performance. Implications of team scaffolds for theory and practice are discussed. Download the paper: http://ssrn.com/abstract=1987724 Cases &... View Details
Keywords: Sean Silverthorne
- 01 Oct 2002
- News
The World According to MTV
Roedy Photo courtesy MTV Networks International Youth must be served, and few people do it on the scale of 54-year-old Bill Roedy (MBA '79), president of London-based MTV Networks International. According to... View Details
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
through social learning) and costs (lower maximum solution quality due to a reduction in individual exploration for novel answers) relative to independent problem solving. In contrast to prior work, which has focused on how the presence and View Details
Keywords: Dina Gerdeman
- Web
A Marketing Revolution - The Art of American Advertising
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership View Details
- Career Coach
Suzie Rubin
goals. Suzie helps students to effectively sell themselves on paper, while networking and in interviews. She offers assistance navigating campus recruiting and conducting independent, self-directed job searches. Suzie has a specific... View Details
Keywords: Health Care
- Career Coach
Juan Leung Li
While it takes introspection, Juan believes in the meaningful differences (finding purpose!) these efforts have in career searches. While at HBS, Juan considered a diverse set of opportunities such as brand management, consulting, PE,... View Details
- Profile
Laura Sandoval
in ecommerce with Zarbee’s Naturals (now a consumer brand of Johnson & Johnson), Laura turned her attention to an MBA. “I saw big gaps in the pursuit of the ‘triple bottom line: finding ways to use business to benefit people, profits,... View Details
- Career Coach
Sarah Sikowitz
those seeking internships or full-time roles at startups. Sarah also helps students and alumni develop personal brand narratives, build effective resumes and navigate the networked job search. Work... View Details
- Career Coach
Christopher Canario
Chris has spent his career hyper-focused on the space industry. This includes an undergraduate degree in aerospace engineering, working for the International Space Station program at NASA, and supporting commercial spaceflight at Axiom Space. If you are View Details
- 14 Oct 2020
- News
Sewn with Love
could one company or brand do?” she wondered. Photos courtesy VPL Photos courtesy VPL Hanazawa also understood the fashion-industry network is powerful and has the potential for wider impact. In 2011, she... View Details
Keywords: Maureen Harmon