Networked Brand - Publications - Faculty & Research

04 Sep 2019
News

Alumni and Faculty Books for September 2019

science’s greatest race amidst the chaos of World War I, and a love story as epic as the railways crossing Russia. Kellogg on Branding in a Hyper-Connected World edited by Alice Tybout and Tim Calkins (MBA 1991) Wiley Kellogg on View Details

Career Coach

Hillary Mann

Professional Development resources to support students in achieving their unique career goals. As a career coach, Hillary partners with students to define their career vision and leverage job search strategies such as creatively researching opportunities and View Details

Keywords: Consumer Products; Education; Entertainment / Media; Hospitality; Publishing / Communications / Advertising; Real Estate; Retail; Social Enterprise; Sports; Startup - Joiner; Entrepreneurship

06 Oct 2003
Research & Ideas

The Growth of the Social Enterprise

relationship can range from loose to tight with respect to the financial and operational interactions between affiliates and the central organization. A loose affiliation generally refers to a network of organizations committed to... View Details

Keywords: by Carla Tishler

01 Apr 2002
News

Career Transitions, Continuing Education Focus of Washington, D.C., Club

led by Professor Nancy F. Koehn on her recent book, Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell. Loughran's goal is to make the series a monthly event that will serve as "an ongoing continuing education... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

April 2010
Teaching Note

New Balance Athletic Shoe, Inc. (TN)

By: Robert S. Huckman

Teaching Note for [606094]. View Details

Keywords: Mergers and Acquisitions; Production; Strategy; Performance Improvement; Brands and Branding; Networks; Management; Consolidation; Competition; Opportunities; Apparel and Accessories Industry

Citation

Purchase

28 Feb 2020
News

Kelly Campbell Named President of Hulu

Dia Dipasupil / Getty Images Dia Dipasupil / Getty Images Walt Disney Co. announced that it was promoting Kelly Campbell (MBA 2005) to president of the streaming service Hulu, the Los Angeles Times reports. With 30 million subscribers and a host of View Details

Keywords: Arts, Entertainment

Career Coach

Christopher Canario

Chris has spent his career hyper-focused on the space industry. This includes an undergraduate degree in aerospace engineering, working for the International Space Station program at NASA, and supporting commercial spaceflight at Axiom Space. If you are View Details

Fast Answer

Business of Sports

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Profile

Laura Sandoval

in ecommerce with Zarbee’s Naturals (now a consumer brand of Johnson & Johnson), Laura turned her attention to an MBA. “I saw big gaps in the pursuit of the ‘triple bottom line: finding ways to use business to benefit people, profits,... View Details

02 Sep 2014
First Look

First Look: September 2

Abstract—Purpose-Understanding the Nobel Prize as a "true" heritage brand in a networked situation and its management challenges, especially regarding identity and reputation. Methodology-The Nobel... View Details

Keywords: Sean Silverthorne

24 Mar 2017
News

Personalizing the Path to Professional Success for Women

The business launched in March 2016 and has found clients among a diverse population of women and companies that cross all industries and geographies, says Skeete Tatum. The platform has a range of offerings from personal brand and View Details

29 Jan 2025
Blog Post

Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)

lines for major networks like PBS, Disney, and Cartoon Network (CookieJar Entertainment). As President of Life is Good, I led a lifestyle apparel brand dedicated to spreading... View Details

Career Coach

Lauren Murphy

responsibility at the Proctor & Gamble company where she was a Brand Manager and a Regional Marketing Manager. She began her business career in the buying office as an Area Manager at Macy's Stores (formerly Joske's of Houston). Work... View Details

29 Jan 2025
Blog Post

Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)

started my marketing career in Gillette’s brand management training program. I was excited to combine analytical rigor with creative strategy and felt well-prepared for the challenge. The program helped me realize that while I loved... View Details

01 Sep 2014
News

Afghanistan’s Hope and Light

Hekmatullah Ebrahimkhil prays next to a network tower on a hill overlooking Qargha Lake, outside Kabul. Ebrahimkhil is helping his father guard and service one of the mobile communication towers on the hill—part of an innovative community... View Details

Keywords: Julia Hanna

01 Mar 2014
News

Everything Old Is a New Opportunity

independence—allowing elderly people to stay at home, independent and connected, not isolated Empowered care—providing new tools to improve quality and efficiency for paid and unpaid caregivers Ageless style—making stylish brands that are... View Details

Keywords: Robert S. Benchley; Health, Social Assistance; Personal Services

01 Oct 2002
News

The World According to MTV

Roedy Photo courtesy MTV Networks International Youth must be served, and few people do it on the scale of 54-year-old Bill Roedy (MBA '79), president of London-based MTV Networks International. According to... View Details

Web

Online Digital Marketing Strategy Course | HBS Online

Pattern Brands CEO Asmita Dubey, L'Oreal CMO Changes in Distribution Show Hide Details Concepts DTC Brands: Fad or Disruption? DTC Brands: Innovations and Challenges, Part I DTC Brands: Innovations and Challenges, Part II Incumbent... View Details

Web

How Student-Proposed Internships Can Create Value - Recruiting

Insights & Advice 20 May 2025 How Student-Proposed Internships Can Create Value tag Summer Internships Some HBS students take an entrepreneurial approach to their summer internship search—identifying organizations they admire, networking... View Details

Web

Marketing - HBS Online

months, 5-6 hrs/week Apply by November 3 $6,500 Credential New Personal Branding Professor Jill Avery Develop the tools to define and express your purpose, values, and points of differentiation and make your personal View Details

Publications