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Show Results For
- All HBS Web
(1,296)
- People (5)
- News (444)
- Research (523)
- Events (5)
- Multimedia (17)
- Faculty Publications (167)
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- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
what they were doing.” In contrast, the startups that would ultimately become the cognitive referents controlled their messages carefully, expending much effort to correct labels or comparisons they felt were inaccurate and explain their... View Details
- 12 Oct 2022
- Research & Ideas
When Design Enables Discrimination: Learning from Anti-Asian Bias on Airbnb
more inclusive ecosystems. “There's discrimination in the world,” he says. Luca has a simple message for business leaders: “As a leader, you should be thinking about how discrimination affects your business and how you could approach it.... View Details
- 18 Nov 2013
- Research & Ideas
Pulpit Bullies: Why Dominating Leaders Kill Teams
Reinforcing The Message The researchers expanded on that point in the last study, in which participants were asked to play the role of a management team tasked with advising the CEO on which CFO candidate to hire. In this case, the... View Details
Keywords: by Michael Blanding
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
and observed how top talent reacted differently to the crisis based on the messages they received: “Some lost faith in the company and in its leaders. Others doubled their effort and commitment. The difference between the two groups? The... View Details
- 18 Dec 2019
- Book
6 Skills That Wise Companies Harness for World-Changing Innovation
firms to endure. “In this day and age, people are so in love with machines and thinking that machines are going to take over the world,” he says. “The fundamental message here is that humans are still at the center of innovation. Humans... View Details
Keywords: by Kristen Senz
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
in how to integrate Web 2.0 into a brand in a way that both honors and expands the brand into the world. "I hope the big message coming out of this case is strategy before tactics," says Avery. "Being digital does not mean... View Details
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
perceiving a mismatch between these types of ads and the international mood. While some (42 percent) advised avoiding escapist fantasies based on the way life was before the crisis, such as creative that featured people gathering together in large groups, others were... View Details
Keywords: by Jill Avery and Richard Edelman
- 20 Feb 2019
- Research & Ideas
Rocket-tunity: Can Private Firms Turn a Profit in Space?
don't see results from them really quick, it's going to seem really disappointing,” Weinzierl says. “And people in the industry don't want that to be the message. I think they want the message to be that this is hard, we'll just keep... View Details
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
livelihood depended on their ability to take care of themselves, at work and at home. “That’s a powerful message to them. They are internalizing the message that if they get sick and lots of them get... View Details
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
an aspirational lifestyle. “The new conspicuous consumption is about saying, I am the scarce resource, and therefore I am valuable” The finding suggests a new way for marketers to sell their products and services to consumers by flattering them with View Details
Keywords: by Michael Blanding
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
the Practical Relevance of Research, forthcoming in Production and Operations Management. “This is my soapbox message to academics: be more relevant,” says Toffel, the Senator John Heinz Professor of Environmental Management and faculty... View Details
- 15 Oct 2007
- Research & Ideas
Businesses Beware: The World Is Not Flat
of globalization as an irresistible force leveling everything that stands in its way, including national differences, that makes my message important. Based on surveys that I have done, many managers do believe this view, and suffer from... View Details
Keywords: by Martha Lagace
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
interest rate than you expected, or some other negative surprise when the bill shows up,” Buell says. “It kind of stings you.” Transparent messaging didn’t matter as much to customers acquired through a promotion. Two months into the... View Details
Keywords: by Danielle Kost
- 06 Aug 2012
- Research & Ideas
Strategic Intelligence: Adapt or Die
people on the front line of an organization are often the first ones to see that change is required. It takes ages for that message to reach the top management, and then it takes a response ages to get back down to the front line and by... View Details
Keywords: by Michael Blanding
- 21 Feb 2019
- Research & Ideas
Voter ID Laws Don't Work (But They Don't Hurt Anything, Either)
or party affiliation. Silverthorne: What’s the message to entities that are considering implementing voter ID requirements? Vincent Pons: For all the heated debates around strict voter ID laws, our analysis of their effects on... View Details
Keywords: by Sean Silverthorne
- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
such topics as custom product or service programs for large customers, and coordinated communication messages for all dealers and end users can be specified. A major underlying point of contention will be the freedom for people in the... View Details
Keywords: by Benson Shapiro
- 24 Oct 2012
- Research & Ideas
Want People to Save More? Send a Text
a special purpose," Pomeranz says. Most also didn't understand the increase in the interest rate, despite the bank's explicit explanation of the benefits. “Any area of regular activity for which people tend to procrastinate is where it could work” The Impact Of... View Details
Keywords: by Kim Girard
- 02 Apr 2012
- Research & Ideas
Do Online Dating Platforms Help Those Who Need Them Most?
Piskorski with information about its members, covering user demographics such as age, gender, height, and body type. The data also included usage patterns—how users learned about one another's profiles, how many profiles they viewed on average, and how many... View Details
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
their parents own. So BMW, knowing that it's a fashion brand, is trying to manage different and multiple brand messages for different audiences, using the Internet and various other forms of distribution. Q: What else about marketing... View Details