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Show Results For
- All HBS Web
(1,304)
- People (5)
- News (452)
- Research (526)
- Events (5)
- Multimedia (17)
- Faculty Publications (170)
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- 11 May 2009
- Research & Ideas
The IT Leader’s Hero Quest
our Customer Service address," continued Ruben, "about three per second, each with no text in the body of the message and a one word subject line that says, 'Gotcha.'" "Gotcha?" "Yes. It's like 'Gotcha,... View Details
Keywords: by Martha Lagace
- 18 Jul 2022
- Research & Ideas
After the 'Crypto Crash,' What's Next for Digital Currencies?
assets even if you understand precisely what they are." There needs to be much more transparency and better messaging and clearer definitions of the different asset classes. Everything from taxation—it’s still really difficult to figure... View Details
- 18 Nov 2013
- Research & Ideas
Pulpit Bullies: Why Dominating Leaders Kill Teams
Reinforcing The Message The researchers expanded on that point in the last study, in which participants were asked to play the role of a management team tasked with advising the CEO on which CFO candidate to hire. In this case, the... View Details
Keywords: by Michael Blanding
- 18 Dec 2019
- Book
6 Skills That Wise Companies Harness for World-Changing Innovation
firms to endure. “In this day and age, people are so in love with machines and thinking that machines are going to take over the world,” he says. “The fundamental message here is that humans are still at the center of innovation. Humans... View Details
Keywords: by Kristen Senz
- 04 Apr 2022
- What Do You Think?
As Disney Board Chair, What Would You Advise CEO Bob Chapek Regarding 'Don’t Say Gay'?
will “criticize the fact that we don’t want transgenderism in kindergarten and first-grade classrooms.” Chapek went further, sending this message to Disney employees: “It is clear that this is not just an issue about a bill in Florida,... View Details
Keywords: by James Heskett
- 21 Nov 2015
- HBS Case
HBS Cases: Stella McCartney Combines High Fashion with Environmental Values
leadership style is how humble she is and how she repeatedly says, “I’m not perfect.” This is a message that I want to convey to students. You don’t have to be perfect. When you think about sustainability, people are typically very... View Details
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
what they were doing.” In contrast, the startups that would ultimately become the cognitive referents controlled their messages carefully, expending much effort to correct labels or comparisons they felt were inaccurate and explain their... View Details
- 30 Mar 2020
- Research & Ideas
The New Rules for Remote Work: Pandemic Edition
about how quickly to expect responses and learn to practice patience, he says. “If you post a message in Slack, trust that people will be responsible and come to it when they can,” he says. “It doesn’t hurt to throw your question in the... View Details
Keywords: by Dina Gerdeman
- 25 Apr 2007
- Research & Ideas
Feeling Stuck? Getting Past Impasse
on the other side of an impasse? A: The unknown. That's the difficulty of impasse: You don't know. The whole basis of an impasse is that you thought you knew what was going to happen next, but you didn't. What awaits us is how our life is going to open up next. It's... View Details
Keywords: by Martha Lagace
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
an aspirational lifestyle. “The new conspicuous consumption is about saying, I am the scarce resource, and therefore I am valuable” The finding suggests a new way for marketers to sell their products and services to consumers by flattering them with View Details
Keywords: by Michael Blanding
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
the Practical Relevance of Research, forthcoming in Production and Operations Management. “This is my soapbox message to academics: be more relevant,” says Toffel, the Senator John Heinz Professor of Environmental Management and faculty... View Details
- 11 Feb 2020
- Sharpening Your Skills
10 Rules Entrepreneurs Need to Know Before Adopting AI
messaging in marketing. Given the hype around AI that has raised everyone’s curiosity, an AI-forward positioning might be an effective strategy to get a first meeting. However, when it comes to actual buying decisions, customers do not... View Details
Keywords: by Rocio Wu
- 15 Oct 2007
- Research & Ideas
Businesses Beware: The World Is Not Flat
of globalization as an irresistible force leveling everything that stands in its way, including national differences, that makes my message important. Based on surveys that I have done, many managers do believe this view, and suffer from... View Details
Keywords: by Martha Lagace
- 12 Oct 2022
- Research & Ideas
When Design Enables Discrimination: Learning from Anti-Asian Bias on Airbnb
more inclusive ecosystems. “There's discrimination in the world,” he says. Luca has a simple message for business leaders: “As a leader, you should be thinking about how discrimination affects your business and how you could approach it.... View Details
- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
such topics as custom product or service programs for large customers, and coordinated communication messages for all dealers and end users can be specified. A major underlying point of contention will be the freedom for people in the... View Details
Keywords: by Benson Shapiro
- 20 Feb 2019
- Research & Ideas
Rocket-tunity: Can Private Firms Turn a Profit in Space?
don't see results from them really quick, it's going to seem really disappointing,” Weinzierl says. “And people in the industry don't want that to be the message. I think they want the message to be that this is hard, we'll just keep... View Details
- 06 Aug 2012
- Research & Ideas
Strategic Intelligence: Adapt or Die
people on the front line of an organization are often the first ones to see that change is required. It takes ages for that message to reach the top management, and then it takes a response ages to get back down to the front line and by... View Details
Keywords: by Michael Blanding
- 21 Feb 2019
- Research & Ideas
Voter ID Laws Don't Work (But They Don't Hurt Anything, Either)
or party affiliation. Silverthorne: What’s the message to entities that are considering implementing voter ID requirements? Vincent Pons: For all the heated debates around strict voter ID laws, our analysis of their effects on... View Details
Keywords: by Sean Silverthorne
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
their parents own. So BMW, knowing that it's a fashion brand, is trying to manage different and multiple brand messages for different audiences, using the Internet and various other forms of distribution. Q: What else about marketing... View Details