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- All HBS Web (665)
- Faculty Publications (145)
- 09 Mar 2021
- News
Expanding the Fan Base
- September 1995 (Revised April 1999)
- Case
Exporting American Culture
By: Joseph L. Badaracco Jr. and Jerry Useem
A large entertainment company, extensively criticized for producing violent, offensive, and anti-social material, is considering whether to sell its material to a semi-illegal operation that is beaming satellite TV into Turkey. The opportunity raises many questions... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Cross-Cultural and Cross-Border Issues; Media; Business and Community Relations; Opportunities; Social Issues; Media and Broadcasting Industry
Badaracco, Joseph L., Jr., and Jerry Useem. "Exporting American Culture." Harvard Business School Case 396-055, September 1995. (Revised April 1999.)
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
want to relate this research to viral advertising—to get people's attention and then to get them sharing. They want to understand how to use these media collectively, such as by spending money on the Super... View Details
- November 1983
- Case
Cablevision of Boston
Keywords: Television Entertainment; Business and Government Relations; Media and Broadcasting Industry
Stevenson, Howard H. "Cablevision of Boston." Harvard Business School Case 384-130, November 1983.
- July 2006 (Revised March 2008)
- Case
Changan Automobile Co., Ltd.
By: Dennis Campbell and Donglin Xia
Chairman Yin Jiaxu must communicate that the company's extraordinary reported performance in 2002 reflects Changan's unique strategy within the competitive dynamics of China's automobile industry. Changan's 2002 annual report demonstrated an extraordinary level of... View Details
Keywords: Financial Reporting; Ethics; Corporate Disclosure; Media; Business and Shareholder Relations; Auto Industry; China
Campbell, Dennis, and Donglin Xia. "Changan Automobile Co., Ltd." Harvard Business School Case 107-006, July 2006. (Revised March 2008.)
- June 2023
- Case
ByteDance: TikTok and the Trials of Going Viral in 2023
By: William C. Kirby, Noah B. Truwit and John P. McHugh
In March 2023, Chew, with an army of well-paid U.S. lobbyists and TikTok creators, descended on Washington. In his testimony, he planned to highlight the 150 million daily active American users on TikTok and how the platform had benefitted small business owners and... View Details
- Web
Commercial Videotaping & Photography | About
provided permission is granted by Marketing & Communications, as well as the faculty member, and all students involved. For specific guidelines relating to recording in our classrooms, review the Capturing and Disseminating... View Details
- 9 AM – 11:59 PM EDT, 20 Jun 2018
- HBS Alumni Events
Take an Alum to Lunch Day
Are you tired of eating at your desk alone? Want to make some new HBS friends and connections? Then join HBS alumni around the world for a unique networking event Take an Alum to Lunch Day Wednesday, June 20, 2018 View Details
- 01 Sep 2011
- News
Just Doing His Job
broadcast and satellite technology “had a clear influence on the man who went on to make billions in Malaysia’s mobile phone, satellite, and pay TV business,” the Morning Herald wrote. Backed by a fortune said to be around $10 billion, Krishnan is now moving into... View Details
- 01 Sep 2015
- News
In My Humble Opinion: Keith Clinkscales (MBA 1990)
Keith Clinkscales (MBA 1990) began his 25-year media career at Vibe, a magazine founded by producer and musician Quincy Jones, before heading up Vanguarde Media, publisher of Heart & Soul, Honey, and Savoy magazines. “No matter what the... View Details
- Fast Answer
India - Industry specific research
style="color:black">Media Ministry of Information and Broadcasting Includes decisions, regulations etc. View Details
- 07 Feb 2017
- News
Checking in with One Championship
“successful” on paper but not in his heart. After realizing his real passion was for martial arts, Sityodtong launched Evolve MMA, a mixed martial arts gym with three branches in Singapore. Out of that enterprise came One Championship, a sports and View Details
- 01 Sep 2004
- News
Interpreting the Gipper
Beschloss Photo Courtesy of The Newshour with Jim Lehrer Following the death of former President Ronald Reagan in June, presidential historian and author Michael Beschloss (MBA 1980) was frequently quoted in the media on his assessment of... View Details
- 01 Jun 2006
- News
CEO Compensation Troubles
Ask any thoughtful corporate board member what they are most concerned about these days, and it is not Sarbanes-Oxley. It is CEO pay. Directors worry because shareholders continue to express outrage, and the media attention to the issue... View Details
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
demographics of America shift," he explains. With a relatively short season compared to other sports leagues, the NFL has scored by developing the off-season draft and scouting combine into days-long, high-powered media events. This could... View Details
- 01 Dec 2011
- News
Inside MTV’s Global Fame
Related Links Watch Bill Roedy describe his approach to taking MTV global In 1989, Bill Roedy (MBA ’79) was told to transform the American success story MTV into a global presence. Twenty years later, Roedy had built the largest... View Details
- January 2013
- Case
Say on Pay at The Walt Disney Company
By: Ian D. Gow and Gaizka Ormazabal
This case focuses on the lead-up to Disney's 2012 annual meeting where Disney would face a vote on the compensation package of its CEO, Robert Iger. Leading proxy advisory firms were recommending that shareholders reject the proposed compensation. View Details
Keywords: Shareholder Votes; Executive Compensation; Business and Shareholder Relations; Media and Broadcasting Industry; United States
Gow, Ian D., and Gaizka Ormazabal. "Say on Pay at The Walt Disney Company." Harvard Business School Case 113-052, January 2013.
- Fast Answer
Movies: statistics
Where can I find statistics about movies and movie theaters? S&P Capital IQ Pro: Select Industries - Technology, Media &... View Details