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  • 24 Apr 2020
  • Op-Ed

Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19

teams, such as Drew Brees of the New Orleans Saints and Dak Prescott of the Dallas Cowboys. A few like Cam Newton (injury concerns) and Jameis... View Details
Keywords: by Sarah Abbott , Boris Groysberg, Tali Groysberg, and Abhijit Naik; Sports
  • 17 Sep 2018
  • News

Welcome to Retirement. Who Am I Now?

  • December 2012
  • Article

Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

By: Jill Avery
I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details
Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry
Related
  • 22 May 2018
  • First Look

New Research and Ideas, May 22, 2018

strong beliefs in the meaning of their work experience better performance. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54523 Negotiating a Better Future:... View Details
Keywords: Dina Gerdeman
  • 01 Nov 2012
  • HBS Seminar

Joel Waldfogel, University of Minnesota

  • 12 Nov 2008
  • Research & Ideas

The Marketing of a President

Marketing of a President. Barack Obama's campaign is a case study in marketing excellence. True, it was always going to be a Democratic year. An unpopular war, an incumbent Republican president with rock bottom approval ratings, View Details
Keywords: by John Quelch
  • 17 Dec 2001
  • Research & Ideas

Venture Capital: Hot Markets and Current Industry Trends

Principal, Seed Capital Partners, said up to 80 percent of his firm's time is spent working with companies, doing whatever needs to be done, including basic blocking and... View Details
Keywords: by Julia Hanna

    Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

    I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. The consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details
    • 19 Dec 2016
    • HBS Seminar

    Zeynep Ton, MIT Sloan School of Management

    • January 2024 (Revised June 2024)
    • Case

    Equal Justice Initiative: Mercy, Truth and Dignity

    By: V. Kasturi Rangan, Gerald Chertavian and Brittany Logan
    In 1989, the Equal Justice Initiative was established as a non-profit, public interest law firm by Harvard Law School graduate, Bryan Stevenson.

    EJI provides legal assistance to condemned prisoners, people wrongly convicted or unfairly sentenced, children in... View Details
    Keywords: Equality and Inequality; Nonprofit Organizations; Mission and Purpose; Growth and Development Strategy; Social Issues; Race
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    • November 2005 (Revised April 2006)
    • Case

    Brazil Sugar and the WTO: Agricultural Reform in the European Union

    By: Ray A. Goldberg, Kerry Herman and Irina Tarsis
    Pedro de Camargo Neto, Brazil's secretary of trade and production for the Ministry of Agriculture, has won a WTO sugar decision for Brazil against the EU sugar policies. This case analyzes what this decision will mean to world food policies, especially those of the EU... View Details
    Keywords: Agribusiness; Trade; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; Policy; Government and Politics; Food and Beverage Industry; Europe; United States; Brazil
    Related
    • 07 Nov 2023
    • News

    Love and Money

    reunions and hosted by our own Jen Flint, Greenwald gives the audience a glimpse into the world of professional matchmaking—and answers all of those pressing questions View Details
    • 25 Jun 2001
    • Lessons from the Classroom

    Machiavelli, Morals, and You

    of one of the keys to leadership: the notion of accountability. Badaracco, the school's John Shad Professor of Business Ethics, uses the novel as... View Details
    Keywords: by Martha Lagace
    • 08 Oct 2008
    • Research & Ideas

    Book Excerpt: A Sense of Urgency

    an electric utility was actually looking forward to deregulation as a means of unfreezing a tradition-bound monopoly that was not adequately preparing for a more competitive future. But deregulation came... View Details
    Keywords: by John P. Kotter
    • Teaching Interest

    AMP 170 - General Management: Processes and Action

    The Harvard Business School Advanced Management Program (AMP) helps drive corporate performance by honing individual capabilities to the highest level of performance. The result is a... View Details

    • 17 Jun 2002
    • Research & Ideas

    Entrepreneurship in Asia and Foreign Direct Investment

    Singapore and Malaysia. Capital in Taiwan and Hong Kong went to the most efficient firms, including small, start-up entrepreneurial firms, and was not based on the political or... View Details
    Keywords: by Martha Lagace
    • 09 Apr 2024
    • Research & Ideas

    When Climate Goals, Housing Policy, and Corporate R&D Collide, Social Good Can Emerge

    For almost four years, Omar Asensio and his colleagues have been studying the impact of federal energy programs on low-income neighborhoods. The intersection of technology—artificial intelligence, in particular—and public policy has long been an area of focus for... View Details
    Keywords: by Glen Justice

      Enhancing the Practical Relevance of Research

      I think that most business school research should examine and help solve real-world problems that managers are facing--or that they might face in the future. This means that these scholars need to choose relevant research questions, and propose and test hypotheses... View Details

      • 31 Dec 2012
      • Research & Ideas

      Most Popular Stories of 2012

      of business research in the forthcoming book How Will You Measure Your Life? Coauthored with James Allworth and Karen Dillon, the book explains how well-tested academic theories can help us find View Details
      Keywords: by Staff
      • 01 Dec 2018
      • News

      What I Do: Lindsey Mead (MBA 2000), Vedica Qalbani and Jessica Wu (both MBA 2007)

      can affect the mindset of candidates in terms of what is important to them in their work,” says Qalbani. “That means we have to understand those motivations, be creative, View Details
      Keywords: Julia Hanna; illustrations by Peter and Maria Hoey