Marketing Safety - Publications - Faculty & Research

17 Sep 2020
News

HBS Goes Back To School

community,” says Andrew Falzone, director of campus and food services. AUGUST 6 This chronicle of the HBS’s Re-entry Pilot Day by Marketing and Communications writer Shona Simkin offers an inside look at how the School has instituted... View Details

August 2019 (Revised February 2020)
Teaching Note

Sidewalk Labs: Privacy in a City Built from the Internet Up

By: Leslie John and Mitch Weiss

Email mking@hbs.edu for a courtesy copy.

The case serves as a microcosm of issues of digital privacy: the availability of data – personal data in particular – has tremendous potential to improve people’s lives... View Details

Keywords: Privacy; Privacy By Design; Privacy Regulation; Platforms; Data; Data Security; Behavioral Science; Analytics and Data Science; Safety; Entrepreneurship; Business and Government Relations; Consumer Behavior; Digital Platforms

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Profile

Rachel Honeth

television station in South Bend, Indiana. But while pursuing her undergraduate degree at Northwestern, she discovered that, "I was interested in the marketing and advertising aspect of sports rather than television." After... View Details

28 Jun 2004
Research & Ideas

Microfinance: A Way Out for the Poor

grateful; clients are active and demanding, said Chu. Though it is not the answer for everyone (not all enterprises merit a loan, he said) and it is only one way in which a market has opened to serve the poor, its benefits are important... View Details

Keywords: by Martha Lagace

January 1995 (Revised November 1996)
Case

Avalon Information Services, Inc.

By: Lynn S. Paine and Wilda White

The Privacy Review Committee of Avalon Information Services must decide how to deal with concerns voiced by its retail supermarket customers about the privacy of consumer data collected through Avalon's point-of-sale data collection program. One customer is proposing... View Details

Keywords: Mission and Purpose; Safety; Demand and Consumers; Rights; Analytics and Data Science; Information Technology; Ethics; Information Industry

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March 2021 (Revised January 2022)
Case

Philips: Redefining Telehealth

By: Regina E. Herzlinger, Alec Petersen, Natalie Kindred and Sara M. McKinley

As one of the world’s largest healthcare companies, Philips sought to reach beyond the walls of the hospital and expand its hospital-to-home program to gain future competitive advantage through technology solutions combining predictive analytics with care delivery. By... View Details

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29 May 2012
First Look

First Look: May 29

Publication:Stanford Social Innovation Review (summer 2012) Abstract An abstract is unavailable at this time. Read the paper: http://www.ssireview.org/articles/entry/in_search_of_the_hybrid_ideal Coordinating Marketing and Sales in B2B... View Details

Keywords: Sean Silverthorne

2021
Working Paper

Accounting for Product Impact in the Pharmaceuticals Industry

By: Amanda Rischbieth, George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the pharmaceuticals industry. We design a monetization methodology that allows us to calculate monetary impact estimates of accessible... View Details

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08 Apr 2021
Blog Post

HBS Entrepreneurship Immersion - Four Highlights

analytics for startups and small businesses. It is a very dynamic environment; I spent half of last year leading a new product launch (from customer discovery to creating marketing collateral) and the rest of the time on hiring, strategy,... View Details

01 Apr 1998
News

Microfinance's Big Payoff: Michael Chu and ACCION International

its pragmatic use of the profit motive and market mechanisms to make a sustainable, self-perpetuating, and effective impact on the lives of poor people. When the ACCION opportunity came along, it forced me to confront those late-night... View Details

01 Dec 2016
News

Case Study: Sweat the Technique

including NFL and NHL teams. Use cases also include military and elder care markets. All told, Unger estimates peak revenues to reach about $375 million. Nix is still in the midst of product development, but it expects to set the market... View Details

Keywords: Dan Morrell

01 Jun 2018
News

What I Do: Minnie Ingersoll (MBA 2002)

it’s consistent from company to company.” Her new COO role at Code for America, a San Francisco–based nonprofit dedicated to improving civic tech and “strengthening America’s basic social safety net,” has proven this maxim true. “I... View Details

Keywords: Dan Morrell; illustrations by Peter and Maria Hoey

04 Mar 2014
First Look

First Look: March 4

Organizational Psychology and Organizational Behavior Psychological Safety: The History, Renaissance, and Future of an Interpersonal Construct By: Edmondson, Amy C., and Zhike Lei Abstract—Psychological safety describes people's... View Details

Keywords: Sean Silverthorne

08 May 2018
First Look

First Look at New Research and Ideas, May 8, 2018

unexpected networking opportunities, generating a tight community of German businesspeople in India. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54465 How Scheduling Can Bias Quality Assessment: Evidence from Food View Details

Keywords: Sean Silverthorne

25 May 2020
Research & Ideas

Has Occupational Licensing Outlived Its Usefulness?

on consumers, platform managers, and policymakers. Martha Lagace: What piqued your interest in this research? Chiara Farronato: I study market design choices of online platforms from eBay to Airbnb. Online platforms help match many... View Details

Keywords: by Martha Lagace; Service

29 Sep 2008
Research & Ideas

Financial Crisis Caution Urged by Faculty Panel

income remained relatively stable, about 3 to 1. Over the last 20 years, however, the financial markets that financed the housing system in the United States changed remarkably. Local markets once dominated... View Details

Keywords: by Martha Lagace; Financial Services

2021
Working Paper

Accounting for Product Impact in the Consumer-Packaged Foods Industry

By: Amanda Rischbieth, George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the consumer-packaged goods industry. We design a methodology that allows us to calculate monetary impact estimates on customer... View Details

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Portrait Project

John Kelleher

"us" and "them". I believe this world view will be increasingly unhelpful and even dangerous in coming years. Here's the heart of it: we now live in a world without walls. Traditionally "domestic" issues—our national economy, the View Details

20 Jul 2017
News

Pushing the Next Generation Forward

investing, and I wanted to explore those from an academic perspective,” Owusu-Kesse recalls. Looking back at his three years in graduate school, he notes, “Surprisingly, one of the business courses that helps me the most in what I do today was Professor [Anita]... View Details

Keywords: Deborah Blagg

March 2001 (Revised April 2002)
Case

Ginzel et al v. Kolcraft Enterprises et al (A)

By: Michael A. Wheeler

Examines the wrongful death lawsuit brought by the family of an infant who died after a portable crib collapsed. The manufacturer, Kolcraft, licensed the Playskool brand name from the co-defendant, Hasbro Industries. Raises difficult questions about what the two... View Details

Keywords: Safety; Product; Negotiation; Corporate Social Responsibility and Impact; Lawsuits and Litigation; Legal Liability; Brands and Branding; Consumer Products Industry; United States

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