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- Faculty Publications (127)
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- All HBS Web (554)
- Faculty Publications (127)
- 24 Feb 2015
- First Look
First Look: February 24
resistance to their lobbying activities from the general public. These areas are known as "thin political markets" to distinguish them from more vibrant and competitive "thick" political processes (e.g., healthcare regulation). This book develops... View Details
Keywords: Sean Silverthorne
- 10 Aug 2010
- First Look
First Look: August 10
economic harm that system operators could prevent or mitigate. Although the legal system can respond, regulations have mixed results. I examine the applicable legal rules that constrain online fraud and the economic underpinnings to... View Details
Keywords: Martha Lagace
- 19 Oct 2010
- First Look
First Look: October 19, 2010
suitable for use in courses or modules in pricing, entrepreneurial management, strategy, or marketing. Purchase this note:http://cb.hbsp.harvard.edu/cb/product/811016-PDF-ENG Integrating Around the Job to Be Done Clayton M. ChristensenHarvard Business School Module... View Details
Keywords: Sean Silverthorne
- 25 Mar 2014
- First Look
First Look: March 25
present day. The chapter focuses on the role of business enterprises as powerful actors in the spread of global capitalism after 1848 and up the present day. It shows how multinational firms have created and co-created markets and... View Details
Keywords: Sean Silverthorne
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
in countries such as India, Japan, China, and Mexico, to ask about the distinctive challenges of their markets and organizations. I am developing several cases based on this research for my second-year course General Management: Processes... View Details
- 03 Feb 2015
- First Look
First Look: February 3
modules in conjunction with the firm's organizational boundaries and property rights. Download working paper: http://ssrn.com/abstract=2512209 Markets with Price Coherence By: Edelman, Benjamin, and Julian Wright Abstract—In View Details
Keywords: Sean Silverthorne
- 27 Aug 2013
- First Look
First Look: August 27
many managers overestimate the attractiveness of using IP to exert market power. Rather, the value of the various means to protect and benefit from IP depends on firm strategy, the competitive landscape, and the rapidly changing contours... View Details
Keywords: Sean Silverthorne
- 20 Dec 2011
- First Look
First Look: December 20
estimated from a random-effects model, about 66% of the variance in effect sizes was attributable to systematic differences between studies. This result indicates that although the UTE is a real effect, it does not always occur. Several moderators were identified that... View Details
Keywords: Carmen Nobel
- 01 Dec 2014
- News
Making Big Data Fashionable
When it comes to marketing next season’s trends, the brightest fashion brains rely on more than just last year’s numbers. They also tap into their own innate, if unscientific, intuition—what Trendalytics’ Karen Moon (MBA 2008) calls “the... View Details
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 06 May 2002
- What Do You Think?
What’s Driving the “New Marketing?”
What do you think? Original Article Who doesn't remember the basic lesson from Marketing 101, the four Ps—which I don't even need to enumerate? They were based on concepts of a marketing View Details
Keywords: by James Heskett
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
keen exhibitors are to free up screens on which to show it, how much space foreign journalists allocate to reviewing it, and so on. As conventional wisdom suggests, the key drivers of success in the U.S. also apply to foreign markets. View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
elements of the marketing mix when it comes to brand building. Developing new products provides an edge in product differentiation, he said, and pricing should be as important to View Details
Keywords: by James E. Aisner
Thomas J. Watson, Jr.
Though his father had turned IBM into a tremendously successful company, the firm that Thomas Jr. inherited was largely a mix of loosely organized divisions that competed with one another for resources. After an intensive restructuring,... View Details
Keywords: Computers & Electronics
- 21 May 2016
- News
Homegrown Heroes
When he founded One Championship in 2011, Chatri Sityodtong (MBA 1999) had a simple goal: to bring mixed martial arts competition (MMA) to the place where it all began. “Asia’s been the home of martial arts for 5,000 years, but no one’s... View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five... View Details
- 01 Sep 2015
- News
Ink
Book Review: Mix Master by Sean Silverthorne In contemporary culture, a remix is the bringing together of assets in new ways—a song that combines recording samples from Otis Redding or Brenda Lee, say, placed in a new Kanye West wrapper.... View Details
- 01 Sep 2014
- News
All For One
and mix freely. It hummed with activity. On a tour that first day, she was struck by just how animated the animation studio was—with frank discussions and heated arguments in every corner. And yet, as she spent more time there, she began... View Details
- 01 Dec 2013
- News
Plugged In
When the 2014 Cadillac ELR—the carmaker's new electric luxury vehicle—rolled onstage at the Detroit auto show earlier this year, Juan Camargo (MBA 2012) sat in the fourth row, beaming. And it wasn't just because, as assistant marketing... View Details