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- Faculty Publications (122)
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- All HBS Web (555)
- Faculty Publications (122)
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
in countries such as India, Japan, China, and Mexico, to ask about the distinctive challenges of their markets and organizations. I am developing several cases based on this research for my second-year course General Management: Processes... View Details
- 10 Aug 2010
- First Look
First Look: August 10
economic harm that system operators could prevent or mitigate. Although the legal system can respond, regulations have mixed results. I examine the applicable legal rules that constrain online fraud and the economic underpinnings to... View Details
Keywords: Martha Lagace
- 03 Feb 2015
- First Look
First Look: February 3
modules in conjunction with the firm's organizational boundaries and property rights. Download working paper: http://ssrn.com/abstract=2512209 Markets with Price Coherence By: Edelman, Benjamin, and Julian Wright Abstract—In View Details
Keywords: Sean Silverthorne
- 25 Mar 2014
- First Look
First Look: March 25
present day. The chapter focuses on the role of business enterprises as powerful actors in the spread of global capitalism after 1848 and up the present day. It shows how multinational firms have created and co-created markets and... View Details
Keywords: Sean Silverthorne
- 27 Aug 2013
- First Look
First Look: August 27
many managers overestimate the attractiveness of using IP to exert market power. Rather, the value of the various means to protect and benefit from IP depends on firm strategy, the competitive landscape, and the rapidly changing contours... View Details
Keywords: Sean Silverthorne
- 19 Oct 2010
- First Look
First Look: October 19, 2010
suitable for use in courses or modules in pricing, entrepreneurial management, strategy, or marketing. Purchase this note:http://cb.hbsp.harvard.edu/cb/product/811016-PDF-ENG Integrating Around the Job to Be Done Clayton M. ChristensenHarvard Business School Module... View Details
Keywords: Sean Silverthorne
- 20 Dec 2011
- First Look
First Look: December 20
estimated from a random-effects model, about 66% of the variance in effect sizes was attributable to systematic differences between studies. This result indicates that although the UTE is a real effect, it does not always occur. Several moderators were identified that... View Details
Keywords: Carmen Nobel
- 01 Dec 2014
- News
Making Big Data Fashionable
When it comes to marketing next season’s trends, the brightest fashion brains rely on more than just last year’s numbers. They also tap into their own innate, if unscientific, intuition—what Trendalytics’ Karen Moon (MBA 2008) calls “the... View Details
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 06 May 2002
- What Do You Think?
What’s Driving the “New Marketing?”
What do you think? Original Article Who doesn't remember the basic lesson from Marketing 101, the four Ps—which I don't even need to enumerate? They were based on concepts of a marketing View Details
Keywords: by James Heskett
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
elements of the marketing mix when it comes to brand building. Developing new products provides an edge in product differentiation, he said, and pricing should be as important to View Details
Keywords: by James E. Aisner
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
keen exhibitors are to free up screens on which to show it, how much space foreign journalists allocate to reviewing it, and so on. As conventional wisdom suggests, the key drivers of success in the U.S. also apply to foreign markets. View Details
Thomas J. Watson, Jr.
Though his father had turned IBM into a tremendously successful company, the firm that Thomas Jr. inherited was largely a mix of loosely organized divisions that competed with one another for resources. After an intensive restructuring,... View Details
Keywords: Computers & Electronics
- 01 Sep 2014
- News
All For One
and mix freely. It hummed with activity. On a tour that first day, she was struck by just how animated the animation studio was—with frank discussions and heated arguments in every corner. And yet, as she spent more time there, she began... View Details
- 21 May 2016
- News
Homegrown Heroes
When he founded One Championship in 2011, Chatri Sityodtong (MBA 1999) had a simple goal: to bring mixed martial arts competition (MMA) to the place where it all began. “Asia’s been the home of martial arts for 5,000 years, but no one’s... View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details
- 12 Jul 2011
- News
Phone Fun
experience at Unilever, McKinsey, and WPP. In addition to his view that marketing is “the most fun area of business,” Braterman says he was drawn to the field because marketing professionals’ focus on... View Details
- 01 Dec 2010
- News
Do Good: Eat Chocolate
even more fundamental reason: “I have a deep connection with candy,” she adds with a laugh. The company’s current product mix features dark chocolate–covered cacao nibs (intense little hits that weigh in at one to two calories each) and... View Details
Keywords: Julia Hanna; candy; chocolate; Crop Production; Agriculture; Food Manufacturing; Manufacturing
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
marketing resources is particularly difficult because decisions need to be made at many different levels—across countries, products, marketing mix elements, and different... View Details
Keywords: by Staff
- Web
Real Property - Course Catalog
in the industry. Content and Organization Conceptual Framework: The course is divided into five modules with additional exposure to international real estate. The first module covers the analytic framework for real property development and investing, View Details