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  • All HBS Web  (20,458)
    • People  (30)
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  • 24 Oct 2013
  • News

Searching for a Better Society

Olivier Dumon by Robert S. Benchley "I believe in an evidence-based, data-driven, iterative product-development process." How many of us can reduce the central truths we've learned in business to a single sentence? Olivier Dumon (MBA 1998) can, View Details
Keywords: Robert S. Benchley; Management, Scientific, and Technical Consulting Services; Management, Scientific, and Technical Consulting Services
  • August 1984 (Revised September 1986)
  • Background Note

Marketing Programming, Budgeting, and Allocating

By: John A. Quelch
Citation
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Quelch, John A. "Marketing Programming, Budgeting, and Allocating." Harvard Business School Background Note 585-026, August 1984. (Revised September 1986.)
  • 19 Jun 2018
  • News

When Technology Gets Ahead of Society

  • December 1999 (Revised November 2000)
  • Background Note

Pricing and Market Making on the Internet

By: Robert J. Dolan and Youngme E. Moon
Considers the impact of the Internet on how market exchanges will take place. Discusses the role of shopping agents and alternatives to fixed prices such as negotiations, auctions, and exchanges. View Details
Keywords: Price; Marketing Strategy; Auctions; Digital Platforms; Negotiation; Internet and the Web
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Dolan, Robert J., and Youngme E. Moon. "Pricing and Market Making on the Internet." Harvard Business School Background Note 500-065, December 1999. (Revised November 2000.)
  • 2022
  • Chapter

Coordinating Marketing and Sales in B2B Organizations

By: Frank V. Cespedes
This chapter focuses on the topic of coordinating marketing and sales in Business-to-Business (B2B) organizations. It provides an historical overview, indicating that this is not a new issue facing firms, that the business press has outlined a recurring set of... View Details
Keywords: Marketing; Practice; Research; Sales
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Cespedes, Frank V. "Coordinating Marketing and Sales in B2B Organizations." In Handbook of Business-to-Business Marketing, edited by Gary L. Lilien and Rajdeep Grewal. Edward Elgar Publishing, 2012.
  • 10 Dec 2013
  • Working Paper Summaries

Information and Incentives in Online Affiliate Marketing

Keywords: by Benjamin G. Edelman & Wesley Brandi; Publishing; Technology
  • 1993
  • Chapter

Kokusai Marketing to Kyousou Senryaku (International Marketing and Competitive Strategy)

By: Hirotaka Takeuchi and Michael E. Porter
Keywords: Competitive Strategy; Marketing Strategy; Trade
Citation
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Takeuchi, Hirotaka, and Michael E. Porter. "Kokusai Marketing to Kyousou Senryaku (International Marketing and Competitive Strategy)." In Nihon no Kigyou System 2: Soshiki to Senryaku (Japanese Corporate System 2: Organization and Strategy), edited by Hiroyuki Itami, Tadao Kagono, and Motoshige Ito. Bungei Shunjau, 1993, Japanese ed.
  • Web

Business in Global Society - Alumni

Giving Business in Global Society Giving Business in Global Society Solve Problems Strengthen business’s role in addressing complex societal challenges The belief that business can View Details
  • Teaching Interest

MBA Elective Curriculum Business Marketing and Sales

Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details

  • September 1975
  • Background Note

Market Analysis

Describes the nature and purposes of market analysis. Among topics briefly discussed are primary and selective demand, determinants of demand, market segmentation, the product life cycle, and temporal or cyclical demand variations. Intended as background reading in an... View Details
Keywords: Analysis; Markets; Marketing
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Lovelock, Christopher H. "Market Analysis." Harvard Business School Background Note 576-056, September 1975.
  • 22 May 2024
  • News

Nine Students Win Dean's Award for Service to the School and Society

  • June 2002
  • Article

Market Triads: A Theoretical and Empirical Analysis of Market Intermediation

By: Rakesh Khurana
Keywords: Theory; Markets
Citation
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Khurana, Rakesh. "Market Triads: A Theoretical and Empirical Analysis of Market Intermediation." Journal for the Theory of Social Behavior 32, no. 2 (June 2002).
  • Article

Marketing in the Age of Web 2.0

By: Jill Avery
Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details
Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Technology Industry
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Avery, Jill. "Marketing in the Age of Web 2.0." Simmons Magazine, SOM Edition 90, no. 3 (Fall 2008): 21.
  • May 1998
  • Article

Market Structure, Innovation and Vertical Product Differentiation

By: Shane Greenstein and Garey Ramey
We reassess Arrow's (1962) [Economic Welfare and the Allocation of Resources for Invention, in NBER, The Rate and Direction of Innovative Activity (Princeton University Press, Princeton NJ)] results concerning the effect of market structure on the returns from process... View Details
Keywords: Product; Market Design; Innovation and Invention; Monopoly; Competition
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Greenstein, Shane, and Garey Ramey. "Market Structure, Innovation and Vertical Product Differentiation." International Journal of Industrial Organization 16, no. 3 (May 1998): 285–311.
  • 15 Oct 2014
  • News

The Dark Side of Efficient Markets

Keywords: financial markets; efficiency; futures

    When Do Firms Greenwash? Corporate Visibility, Civil Society Scrutiny, and Environmental Disclosure

    Under increased pressure to report environmental impacts, some firms selectively disclose relatively benign impacts, creating an impression of transparency while masking their true performance; other firms’ disclosures, in contrast, are more representative of their... View Details

    • May 1987
    • Background Note

    Multinational Marketing and Competitive Strategy

    Citation
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    Buzzell, Robert D., and John A. Quelch. "Multinational Marketing and Competitive Strategy." Harvard Business School Background Note 587-175, May 1987.
    • 2023
    • Working Paper

    Market Exclusivity and Innovation: Evidence From Antibiotics

    By: Edward Kong and Olivia Zhao
    The US incentivizes drug innovation via patents as well as market exclusivity periods awarded by the US Food and Drug Administration. We estimate the causal effects of extending market exclusivity for an important drug class: antibiotics. Using a... View Details
    Keywords: Health Testing and Trials; Innovation and Invention; Motivation and Incentives; Government Administration; Government Legislation; Pharmaceutical Industry; United States
    Citation
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    Kong, Edward, and Olivia Zhao. "Market Exclusivity and Innovation: Evidence From Antibiotics." Working Paper, December 2023.
    • 20 Oct 2015
    • News

    HBS Professor Shawn Cole Named Faculty Pioneer by Aspen Institute Business and Society Program

    • August 1984 (Revised October 1992)
    • Background Note

    Marketing Implementation

    By: John A. Quelch
    Describes a framework for evaluating marketing implementation problems and assesses the interfaces between marketing strategy and implementation. View Details
    Keywords: Marketing Strategy
    Citation
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    Quelch, John A. "Marketing Implementation." Harvard Business School Background Note 585-024, August 1984. (Revised October 1992.)
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