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  • July 2010 (Revised December 2011)
  • Background Note

Marketing Analysis Toolkit: Pricing and Profitability Analysis

By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
Keywords: Forecasting and Prediction; Price; Profit; Management Analysis, Tools, and Techniques; Marketing Strategy; Demand and Consumers; Measurement and Metrics; Strategic Planning; Mathematical Methods; Retail Industry
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Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Pricing and Profitability Analysis." Harvard Business School Background Note 511-028, July 2010. (Revised December 2011.)
  • 07 Nov 2007
  • Op-Ed

How Marketing Hype Hurt Boeing and Apple

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Last month,... View Details
Keywords: by John Quelch; Aerospace; Consumer Products
  • fall 1990
  • Article

Agendas, Incubators, and Marketing Organization

By: Frank V. Cespedes
Keywords: Marketing; Organizations
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Cespedes, Frank V. "Agendas, Incubators, and Marketing Organization." California Management Review 33, no. 1 (fall 1990): 27–53.
  • 2020
  • Book

Capitalism at Risk: How Business Can Lead

By: Joseph L. Bower, Dutch Leonard and Lynn S. Paine
Who should take the lead in fixing market capitalism? Business—not government alone. The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. Pandemics, income inequality, resource depletion, mass... View Details
Keywords: Capitalism; Business And Society; Economic Systems; Economic Growth; Policy; Leading Change; Corporate Social Responsibility and Impact; Business and Community Relations; Corporate Strategy
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Bower, Joseph L., Dutch Leonard, and Lynn S. Paine. Capitalism at Risk: How Business Can Lead. Updated and expanded ed. Boston: Harvard Business Review Press, 2020.
  • 2022
  • Chapter

Coordinating Marketing and Sales in B2B Organizations

By: Frank V. Cespedes
This chapter focuses on the topic of coordinating marketing and sales in Business-to-Business (B2B) organizations. It provides an historical overview, indicating that this is not a new issue facing firms, that the business press has outlined a recurring set of... View Details
Keywords: Marketing; Practice; Research; Sales
Citation
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Cespedes, Frank V. "Coordinating Marketing and Sales in B2B Organizations." In Handbook of Business-to-Business Marketing, edited by Gary L. Lilien and Rajdeep Grewal. Edward Elgar Publishing, 2012.

    When Do Firms Greenwash? Corporate Visibility, Civil Society Scrutiny, and Environmental Disclosure

    Under increased pressure to report environmental impacts, some firms selectively disclose relatively benign impacts, creating an impression of transparency while masking their true performance; other firms’ disclosures, in contrast, are more representative of their... View Details

    • 01 Jun 2009
    • News

    The Maestro and the Market

    experiences, you almost can’t listen to the customer.” Norton asks students to consider the operations and marketing of elBulli. There is much about the restaurant that is inefficient, as MBAs are quick to... View Details
    Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
    • 15 Oct 2014
    • News

    The Dark Side of Efficient Markets

    Keywords: financial markets; efficiency; futures
    • 17 Dec 2014
    • News

    Facilitating an understanding of business and society in Turkey and the surrounding region

    As executive director of HBS’s Istanbul Research Center, Esel Çekin (AMP 184, 2013) serves as a bridge between the business world in Turkey and, more frequently, the broader Middle East with HBS faculty, alumni, and students. The Istanbul... View Details
    • October 2016
    • Case

    Moshe Kahlon: Telecommunications Reform and Competition in Israel's Cellular Market (A)

    By: Joshua Margolis, Amram Migdal and Kerry Herman
    The case addresses reforms to regulations in Israel’s telecommunications industry initiated and implemented under the leadership of Minister of Communications Moshe Kahlon in 2009-2010. The case highlights the challenges faced by a politician attempting to institute... View Details
    Keywords: Market Reform; Political Leadership; Industry Regulation; Regulatory Reforms; Economic Sectors; Private Sector; Public Sector; Ethics; Values and Beliefs; Geopolitical Units; Country; Geography; Government Administration; Government Legislation; Business History; Leadership Style; Leading Change; Market Design; Market Participation; Supply and Industry; Duopoly and Oligopoly; Industry Structures; Telecommunications Industry; Communications Industry; Public Administration Industry; Israel
    Citation
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    Margolis, Joshua, Amram Migdal, and Kerry Herman. "Moshe Kahlon: Telecommunications Reform and Competition in Israel's Cellular Market (A)." Harvard Business School Case 417-017, October 2016.
    • Research Summary

    Overview

    By: Robert J. Dolan
    Professor Dolan's research interests including product policy and pricing. These areas have been the subject to two books, Managing the New Product Development Process and Power Pricing:How Managing Price Impacts the Bottom Line. In addition, he works on the societal... View Details
    • Web

    German-Speaking Society | MBA

    German-Speaking Society All recognized student clubs are part of a 501(c)(3) non-profit tax exempt organization, called Student Clubs of HBS, Inc. Each student club at Harvard Business School (HBS) is open to all matriculated HBS students... View Details
    • March 1982 (Revised August 1985)
    • Background Note

    Marketing Planning, Programming, and Budgeting

    By: Benson P. Shapiro
    Keywords: Marketing; Planning
    Citation
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    Shapiro, Benson P. "Marketing Planning, Programming, and Budgeting." Harvard Business School Background Note 582-127, March 1982. (Revised August 1985.)
    • Teaching Interest

    MBA Elective Curriculum Business Marketing and Sales

    Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details

    • 27 May 2014
    • News

    Winners of Dean’s Award for Service to the School and Society Announced

    Keywords: Dean's Award; Educational Services
    • Article

    International Marketing and the Internet

    By: J. Quelch and L. Klein
    Citation
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    Quelch, J., and L. Klein. "International Marketing and the Internet." MIT Sloan Management Review 37, no. 3 (Spring 1996): 60–75.
    • 10 Dec 2013
    • Working Paper Summaries

    Information and Incentives in Online Affiliate Marketing

    Keywords: by Benjamin G. Edelman & Wesley Brandi; Publishing; Technology
    • 2017
    • Working Paper

    Digital Labor Markets and Global Talent Flows

    By: John Horton, William R. Kerr and Christopher Stanton
    Digital labor markets are rapidly expanding and connecting companies and contractors on a global basis. We review the environment in which these markets take root, the micro- and macro-level studies of their operations, their ongoing evolution and recent trends, and... View Details
    Keywords: Information Infrastructure; Job Cuts and Outsourcing; Talent and Talent Management; Labor
    Citation
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    Horton, John, William R. Kerr, and Christopher Stanton. "Digital Labor Markets and Global Talent Flows." Harvard Business School Working Paper, No. 17-096, May 2017.
    • September 1975
    • Background Note

    Market Analysis

    Describes the nature and purposes of market analysis. Among topics briefly discussed are primary and selective demand, determinants of demand, market segmentation, the product life cycle, and temporal or cyclical demand variations. Intended as background reading in an... View Details
    Keywords: Analysis; Markets; Marketing
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    Lovelock, Christopher H. "Market Analysis." Harvard Business School Background Note 576-056, September 1975.
    • December 1999 (Revised November 2000)
    • Background Note

    Pricing and Market Making on the Internet

    By: Robert J. Dolan and Youngme E. Moon
    Considers the impact of the Internet on how market exchanges will take place. Discusses the role of shopping agents and alternatives to fixed prices such as negotiations, auctions, and exchanges. View Details
    Keywords: Price; Marketing Strategy; Auctions; Digital Platforms; Negotiation; Internet and the Web
    Citation
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    Dolan, Robert J., and Youngme E. Moon. "Pricing and Market Making on the Internet." Harvard Business School Background Note 500-065, December 1999. (Revised November 2000.)
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