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Show Results For
- All HBS Web
(15,391)
- People (49)
- News (3,524)
- Research (9,387)
- Events (87)
- Multimedia (132)
- Faculty Publications (6,720)
- 14 Feb 2011
- Research & Ideas
Clay Christensen’s Milkshake Marketing
honing with several colleagues for more than a decade. "The fact that you're 18 to 35 years old with a college degree does not cause you to buy a product," Christensen says. "It may be correlated with the decision, but it doesn't cause... View Details
- October 2011 (Revised March 2015)
- Case
Dongfeng Passenger Vehicle Company: Marketing Challenges for the Underprivileged Latecomer
By: Willy Shih and Nancy Hua Dai
As Mr. Li Chunrong visited the new assembly line for the Dongfeng Passenger Vehicle Company in Wuhan, China, he contemplated the position his business unit found itself in: a latecomer. As a state-owned enterprise Dongfeng had entered into numerous joint ventures to... View Details
Shih, Willy, and Nancy Hua Dai. "Dongfeng Passenger Vehicle Company: Marketing Challenges for the Underprivileged Latecomer." Harvard Business School Case 612-029, October 2011. (Revised March 2015.)
- May 1982
- Article
Assessing Competition in the Market for Corporate Acquisitions
By: R. S. Ruback
Ruback, R. S. "Assessing Competition in the Market for Corporate Acquisitions." Seminar on the Analysis of Security Prices, Proceedings 27, no. 1 (May 1982): 251–270.
- July 2003
- Article
How the Quest for Efficiency Corroded the Market
By: Paul M. Healy and Krishna G. Palepu
Healy, Paul M., and Krishna G. Palepu. "How the Quest for Efficiency Corroded the Market." Harvard Business Review 81, no. 7 (July 2003).
- February 1984
- Background Note
Framework for Focusing on Legal Aspects of Marketing
Cady, John F. "Framework for Focusing on Legal Aspects of Marketing." Harvard Business School Background Note 584-083, February 1984.
- 1997
- Working Paper
Corporate Strategies for Emerging Markets in Business Groups
By: Tarun Khanna and Krishna G. Palepu
- 09 Jan 2019
- News
Why New England Needs New Ideas
In a recent piece in the Boston Globe Magazine, Professor Clay Christensen, Karen Dillon, a senior researcher at Christensen’s Institute for Disruptive Innovation, and Efosa Ojomo (MBA 2015), a research fellow at the Institute, use New... View Details
Keywords: New England
- June 2015
- Teaching Note
Marketing Exercise: Using Conjoint Analysis for Business Decisions
By: Elie Ofek and Olivier Toubia
Keywords: Marketing
- 21 Sep 2016
- News
Ideas with Economic and Social Impact
Corporation (IFC) and the Organization for Economic Cooperation and Development (OECD). Her report, Financing High-Growth Firms, the Role of Angel Investors, written for and published by the OECD in 2011,... View Details
- March 2008
- Course Overview Note
Dynamic Markets
By: Joshua D. Coval and Erik Stafford
The Dynamic Markets course at Harvard Business School is organized around the hands-on application of financial decision making in a wide variety of capital market settings. The course relies heavily on in-class simulations of a range of market settings where students... View Details
- Article
The New Market for Federal Judicial Law Clerks
By: Christopher Avery, Christine Jolls, Richard A. Posner and Alvin E. Roth
Avery, Christopher, Christine Jolls, Richard A. Posner, and Alvin E. Roth. "The New Market for Federal Judicial Law Clerks." University of Chicago Law Review 74, no. 2 (Spring 2007): 447–486.
- 1985
- Chapter
Interrelationships between Equity Markets and Prospects for Integration
By: Marc L Bertoneche
- 2013
- Tool
Harvard Business Review's Go to Market Tools: Pricing for Profit
By: Thomas Steenburgh and Jill Avery
What price is right? Figuring out the best price for your product or service can be nerve-wracking. Your new product launch or marketing campaign's success—perhaps even your career advancement—may hinge on the price you choose. So how do you select a price that's... View Details
Keywords: Quantitative Analysis; Tools; Pricing; Profitability Analysis; Pricing Strategy; Marketing Strategy; Marketing
Steenburgh, Thomas, and Jill Avery. Harvard Business Review's Go to Market Tools: Pricing for Profit. Tool. Harvard Business Review Press, 2013. Electronic.
- 19 Feb 2020
- News
Capitol Ideas to Combat Climate Change
federal policy would really be helpful to create a uniform landscape for the capital markets and the technologies to respond to.” Matt Sonnesyn (HKS 2002) and VP of infrastructure, energy and environment at... View Details
Keywords: April White; photos by Jack Conroy
- 2014
- Other Teaching and Training Material
Marketing Reading: Creating Customer Value
By: Sunil Gupta
This Reading explores how firms can create value for their customers. The goal of any business is to delight customers by understanding its customers' needs and to provide products and services to meet those needs. As a result, it is critical to understand what... View Details
Keywords: Consumer Behavior; Consumer Marketing; Customer Experience; Network Effects; Service Profit Chain; Total Customer Value
Gupta, Sunil. "Marketing Reading: Creating Customer Value." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8176, 2014.
- Article
The Market for Catastrophe Risk: A Clinical Examination
By: K. A. Froot
Keywords: Catastrophe Risk; Corporate Finance; Cost Of Capital; Banking And Insurance; Asset Pricing; Hedging; Banking; Insurance; Decision Choice And Uncertainty; Financial Markets; Policy; Risk Management; Natural Disasters; Insurance Industry
Froot, K. A. "The Market for Catastrophe Risk: A Clinical Examination." Journal of Financial Economics 60, nos. 2-3 (May 2001): 529–571. (Revised from NBER Working Paper No. 8110, February 2001. Reprinted in The Economics of Natural Hazards, part of the International Library of Critical Writings in Economics series edited by Mark Blaug, Edward Elgar Publishing Limited, 2003.)
- April 1983
- Article
The Market for Corporate Control: The Scientific Evidence
By: M. C. Jensen and R. S. Ruback
Keywords: Business Ventures
Jensen, M. C., and R. S. Ruback. "The Market for Corporate Control: The Scientific Evidence." Journal of Financial Economics 11, nos. 1-4 (April 1983): 5–50. (Reprinted in The Modern Theory of Corporate Finance, edited by M.C. Jensen and C. W. Smith. New York: McGraw-Hill Book Company, 1984.)