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October 1981 (Revised June 1985)
Case

Vicks Health Care Division: Project Scorpio (A)

The Vicks Health Care Division lacks a solid form entry in the OTC colds care category and has developed a "me-too" product. The main issues are whether there is an opportunity for the product, and, if so, how it should be positioned. Main teaching objectives are to... View Details

Keywords: Product Positioning; Health Care and Treatment; Product Launch; Market Participation; Health Industry

September 1999
Case

Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)

By: Stefan H. Thomke and Andrew Robertson

Focuses on the ongoing competitive battles in the global home video game market that is estimated to exceed $15 billion by 1999 in the United States and Japan alone. Describes how Sega Enterprises has redesigned its development processes to create a revolutionary... View Details

Keywords: Games, Gaming, and Gambling; Competitive Strategy; Technological Innovation; Growth and Development Strategy; Partners and Partnerships; Product Development; Business Growth and Maturation; Market Entry and Exit; Sales; Entertainment and Recreation Industry; Entertainment and Recreation Industry

December 2011 (Revised April 2013)
Case

Akamai's Edge (A)

By: Eric Van den Steen

In 2009, Paul Sagan, CEO of Akamai, the leading online content delivery network with a 60% market share, needs to decide how to respond to aggressive entry in its market, whether and how to pursue the explosive growth in online video, and whether to stay with its... View Details

Keywords: Competitive Advantage; Market Entry and Exit; Business Model; Competitive Strategy; Values and Beliefs; Business Strategy; Internet

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

quality. We develop a structural model of product entry that illustrates how the regulator's standard setting rule affects a firm's product quality decision. Counterfactual simulations illustrate that ratcheting down was prevalent in this... View Details

Keywords: Dina Gerdeman

March 1999 (Revised January 2000)
Background Note

A Note on Microeconomics for Strategists

By: Kenneth S. Corts and Jan W. Rivkin

Summarizes the core ideas about the microeconomics of markets that are most relevant to business strategy. Sections I and II develop two basic building blocks of any market, demand and supply. Section II discusses how demand and supply interact to determine the... View Details

Keywords: Microeconomics; Cost; Cost of Capital; Market Entry and Exit; Business Strategy; Competition; Corporate Strategy

August 1983 (Revised March 2011)
Supplement

Honda (B)

Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the U.S. market as seen through the eyes of Honda executives. The history of Honda's successful entry into the U.S. market is viewed as highly adaptive... View Details

Keywords: Management; Business History; Auto Industry; Japan; United States

September–October 2013
Article

The Role of Organizational Scope and Governance in Strengthening Private Monitoring

By: Lamar Pierce and Michael W. Toffel

Governments and other organizations often outsource activities to achieve cost savings from market competition. Yet such benefits are often accompanied by poor quality resulting from moral hazard, which can be particularly onerous when outsourcing the monitoring and... View Details

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June 2013
Article

Vacancies in Supply Chain Networks

By: John William Hatfield and Scott Duke Kominers

We use the supply chain matching framework to study the effects of firm exit. We show that the exit of an initial supplier or end consumer has monotonic effects on the welfare of initial suppliers and end consumers but may simultaneously have positive and negative... View Details

Keywords: Matching; Networks; Stability; Vacancy Chains; Market Entry and Exit; Supply Chain

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March 2019
Teaching Note

KITEA (A)—(F)

By: Ramon Casadesus-Masanell and Karen Elterman

This Teaching Note accompanies the KITEA series of cases, which details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry. View Details

Keywords: Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Market Entry and Exit; Retail Industry; Africa; North Africa; Morocco

03 Apr 2018
First Look

New Research and Ideas, April 3, 2018

the Minimum Wage on Firm Exit By: Luca, Dara Lee, and Michael Luca Abstract—We study the impact of the minimum wage on firm exit in the restaurant industry, exploiting recent... View Details

Keywords: Sean Silverthorne

19 Sep 2023
HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

publicly available online. The barriers to entry for AI are not as high as it may seem. So many companies will be in the game, at least for specific vertical AI models and applications. Rand: Is it too soon... View Details

Keywords: by Ben Rand; Technology; Information Technology

2023
Article

Moral Escalation: Contested Category Emergence and Its Consequences in the Toy Industry

Preexisting research has outlined the cognitive, competitive, and economic barriers to market category emergence. Yet scholars have paid scant attention to the processes and consequences of moral resistance to nascent categories. Through a longitudinal, qualitative... View Details

Keywords: Moral Sensibility; Market Entry and Exit; Product Positioning; Technology Industry; Consumer Products Industry

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March 2005 (Revised August 2019)
Case

Cisco Systems: Managing the Go-to-Market Evolution

By: V. Kasturi Rangan

With the collapse of the dot-com market and related shrinkage in the high-tech industry, Cisco took a dip in its sales and profits in 2001. Coming back from the recession, Cisco had to manage and evolve its go-to-market strategy and design in keeping with its new... View Details

Keywords: Change Management; Design; Business Cycles; Growth and Development Strategy; Marketing Channels; Marketing Strategy; Market Entry and Exit; Business Strategy

29 May 2018
First Look

New Research and Ideas, May 29, 2018

algorithm using Google Streetview), we find that gentrifying neighborhoods tend to have growing numbers of local groceries, cafés, restaurants, and bars, with little evidence of crowd-out of other types of businesses. For example, the... View Details

Keywords: Dina Gerdeman

16 Jul 2020
Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

handling safety will no doubt yield product innovation in packaging, no-touch technology for ordering, paying, restrooms, and even entry and exit... View Details

Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage

April 2006 (Revised October 2006)
Case

Chrysanthemum and Dragon: JAFCO Asia in China

By: Rawi E. Abdelal and David Lane

In the autumn of 2002, JAFCO Asia, a subsidiary of JAFCO Co., Ltd., became the first foreign private equity firm to open an office in Beijing's Haidian Science Park. JAFCO was the only Japanese private equity firm operating in China. As such, Managing Director Vincent... View Details

Keywords: History; International Relations; Business and Shareholder Relations; Business and Government Relations; Expansion; Market Entry and Exit; Performance Effectiveness; Foreign Direct Investment; Business Strategy; Financial Services Industry; China; Beijing; Japan

August 2013 (Revised July 2014)
Case

Coffee Wars in India: Café Coffee Day Takes On the Global Brands

By: David B. Yoffie and Tanya Bijlani

Café Coffee Day (CCD) is contemplating how to respond to the entry of Starbucks into the Indian coffee chain market. The case study describes the emergence of CCD as the leading coffee chain in India, with over 1,400 cafes in India. In early 2013, Starbucks, the... View Details

Keywords: Strategy; Competitors; Competition; Market Entry and Exit; Retail Industry; India

December 1993 (Revised August 1998)
Case

Bitter Competition: The Holland Sweetener Company versus NutraSweet (A)

The NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case... View Details

Keywords: Patents; Competitive Strategy; Food and Beverage Industry; Canada; Japan; United States; Europe

September 1990 (Revised June 1991)
Case

Otis Elevator Co.: China Joint Venture (A)

By: Michael Y. Yoshino

Examines Otis's market entry strategy in China through a joint venture with Tianjin Elevator Works. The teaching objective is a basic evaluation of a joint venture in a developing country. May be used with Otis Elevator Co.: China Joint Venture (B1), (B2), and (D). View Details

Keywords: Joint Ventures; Developing Countries and Economies; Global Strategy; Market Entry and Exit; Construction Industry; Manufacturing Industry; China

September 2019 (Revised May 2020)
Supplement

Keroche (E): Considering Additional Capacity

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case describes Keroche’s growth after entering the beer business in 2008. Although the company was operating at full capacity and not able to fulfill all of its orders, Tabitha Karanja had set a goal of growing Keroche’s share of the Kenyan beer market from... View Details

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