Publications

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January 2021 (Revised July 2022)
Case

Snapp: Scaling Under Sanctions in Iran (A)

By: Meg Rithmire and Gamze Yucaoglu

The case opens in November 2019 as Eyad Alkassar and Mahmoud Fouz, co-founders of Iran’s first and leading ride-hailing platform, Snapp, find out about Apple’s and Google’s decisions to remove all Iranian apps from their respective application stores.
The case... View Details

Keywords: Sanctions; Change Management; Disruption; Volatility; Decision Choices and Conditions; Cross-Cultural and Cross-Border Issues; Government and Politics; International Relations; National Security; Risk Management; Crisis Management; Transportation Industry; Iran; Middle East

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January 2008
Class Lecture

Billions of Entrepreneurs: The Yin and Yang of China and India (FSS)

By: Tarun Khanna

Two emerging nations, China and India, are on the move to wards economic development. They are entering the world economy on their own terms. China's model has received greater attention. India's is a diametrically different model-yin to China's yang-with different... View Details

Keywords: Development Economics; Entrepreneurship; Growth and Development Strategy; Emerging Markets; Business and Government Relations; China; India

28 Jul 2008
Research & Ideas

Making the Decision to Franchise (or not)

decentralize their operations more; or they may provide more variable pay to employees when operating across diverse market types," Campbell continues. "Reporting structures, performance measurement systems, communication, IT strategies... View Details

Keywords: by Julia Hanna; Retail

February 2007
Article

Strategic Bidder Behavior in Sponsored Search Auctions

By: Benjamin Edelman and Michael Ostrovsky

We examine sponsored search auctions run by Overture (now part of Yahoo!) and Google and present evidence of strategic bidder behavior in these auctions. Between June 15, 2002, and June 14, 2003, we estimate that Overture's revenue from sponsored search might have been... View Details

Keywords: Auctions; Strategy; Behavior; Revenue; Performance Efficiency; Bids and Bidding; Search Technology

November–December 2014
Article

Accountable? The Problems and Solutions of Online Ad Optimization

By: Benjamin Edelman

Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records can track who clicked what ad—and often who saw what ad—to compare those clicks with users' subsequent purchases. Ever-cheaper IT makes this tracking... View Details

Keywords: Online Advertising; Fraud; Optimization; Incentives; Digital Marketing; Contracts; Marketing Strategy; Organizational Design

21 May 2007
Research & Ideas

Fixing the Marketing-CEO Disconnect

the emergence of the CMO position, one might expect that oversight of marketing would be efficiently consolidated. However, marketing decision making has been increasingly... View Details

Keywords: by Sean Silverthorne

Research Summary

Overview

Jurgen's research focuses on the challenges and opportunites to the energy sector created by technological change and externalities, in particular those associated with greenhouse gas emissons. Specific areas of interest include the development of potential pathways to... View Details

2021
Working Paper

Deep Learning for Two-Sided Matching

By: Sai Srivatsa Ravindranatha, Zhe Feng, Shira Li, Jonathan Ma, Scott Duke Kominers and David Parkes

We initiate the use of a multi-layer neural network to model two-sided matching and to explore the design space between strategy-proofness and stability. It is well known that both properties cannot be achieved simultaneously but the efficient frontier in this design... View Details

Keywords: Strategy-proofness; Deep Learning; Two-Sided Platforms; Marketplace Matching; Balance and Stability

Jerry R. Green

David A. Wells Professor of Political Economy

John Leverett Professor in the University

Harvard University

Jerry Green is the John Leverett Professor in the University and the David A. Wells... View Details

Keywords: aerospace; education industry; insurance industry; professional services

31 Jul 2012
First Look

First Look: July 31

whether improvements to firm operational efficiency aggravate or alleviate the impact of disruptions. Improved operational efficiency may leave firms more exposed when a disruption occurs, or it may improve... View Details

Keywords: Carmen Nobel

August 2000
Article

Corporate Reorganizations and Non-Cash Auctions

By: Matthew Rhodes-Kropf and S. Viswanathan

This paper extends the theory of non-cash auctions by considering the revenue and efficiency of using different securities. Research on bankruptcy and privatization suggests using non-cash auctions to increase cash-constrained bidder participation. We examine this... View Details

Keywords: Auctions; Revenue; Debt Securities; Insolvency and Bankruptcy; Privatization; Capital Structure; Bids and Bidding; Motivation and Incentives; Performance Efficiency; Contracts

2008
Working Paper

Extending Producer Responsibility: An Evaluation Framework for Product Take-Back Policies

By: Michael W. Toffel, Antoinette Stein and Katharine Lee

Manufacturers are increasingly being required to adhere to product take-back regulations that require them to manage their products at the end of life. Such regulations seek to internalize products' entire life cycle costs into market prices, with the ultimate... View Details

Keywords: Product; Cost; Corporate Social Responsibility and Impact; Environmental Sustainability

SSRN

June 2024
Case

Growing Foodology into Latin America's Largest Platform for Virtual Restaurants

By: Jorge Tamayo, Rembrand Koning and Jenyfeer Martinez Buitrago

This case delves into the expansion strategy of Foodology, a cloud kitchen startup based in Bogotá that operated across four Latin American countries (Colombia, Brazil, Mexico, and Peru). Co-founders Daniela Izquierdo and Juan Guillermo Azuero (both HBS, 2019) grappled... View Details

Keywords: Entrepreneurship; Food; Digital Platforms; Product Launch; Growth and Development Strategy; Business Strategy; Business Model; Business Startups; Profit; Marketing Strategy; Expansion; Diversification; Food and Beverage Industry; Latin America; South America; Colombia; Brazil; Mexico; Peru

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December 2003 (Revised March 2004)
Case

FIRA: Confronting the Mexican Agricultural Crisis

By: James E. Austin, Michael Chu and Cate Reavis

In fall 2003, Mexico's agriculture sector was facing a crisis brought on largely by a surge in cheap U.S. imports resulting from NAFTA and inaccessible and/or expensive terms of credit for Mexican agricultural producers. It was getting harder for Mexican producers to... View Details

Keywords: Development Economics; Public Sector; Trade; Financial Instruments; Crisis Management; Markets; Strategic Planning; Partners and Partnerships; Competitive Strategy; Agriculture and Agribusiness Industry

01 Jun 2007
Working Paper Summaries

Firm-Size Distribution and Cross-Country Income Differences

Keywords: by Laura Alfaro, Andrew Charlton & Fabio Kanczuk

04 Jul 2005
Research & Ideas

Should You Outsource Your Marketing?

comfortable and familiar with outsourcing arrangements, they've become willing to trust outside suppliers with business functions that, until recently, have not been outsourced. Q: What are you working on now? A: I am exploring board governance issues, specifically the... View Details

Keywords: by Poping Lin

May 2021
Simulation

Customer Compatibility Exercise Application

By: Ryan W. Buell

Customers impose considerable variability on the operating systems of service organizations. They show up when they wish (arrival variability), they ask for different things (request variability), they vary in their willingness and ability to help themselves (effort... View Details

Keywords: Customer Compatibility; Customer Relationship Management; Strategy; Service Operations; Service Delivery; Performance Efficiency; Analysis; Consumer Behavior; Analytics and Data Science