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- All HBS Web (389)
- Faculty Publications (87)
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- 05 Nov 2013
- First Look
First Look: November 5
disclosure levels for consumer information and consumers observe both before deciding which firm to patronize and how much information to provide... View Details
Keywords: Sean Silverthorne
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
merger between Aetna and Humana, two of the largest health insurers in the United States. The 838,000 consumers who were insured by Aetna exchange plans in 2016 will be forced to select other public exchange... View Details
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
it is often one of the hardest. Pricing decisions require managers to understand how sensitive consumer demand is to changes in price. This requires constructing and... View Details
Keywords: by Sarah Jane Gilbert
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
competing interests to varying degrees. We disagree with the argument that a separate CSR report "empowers" other stakeholders by treating them as a separate and distinct audience deserving of its own report. Instead, it View Details
Keywords: by Martha Lagace
- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
opinions that challenged what he viewed as the company’s politically liberal belief system. Reactions to both the memo’s content and Google’s decision to fire Damore were swift and varied. Some praised the... View Details
Keywords: by Sean Silverthorne
- 27 Feb 2007
- First Look
First Look: February 27, 2007
has quality variations, reducing consumption. Five independent growers formed a cooperative to provide quality control and a brand name—Ripe 'N Ready—that enabled retailers to differentiate their stores and... View Details
Keywords: Martha Lagace
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
handle on channel costs and margins and other operating features. When you choose multiple channels, conflict becomes a management issue. Even when you choose a single option, you may have to address... View Details
- 16 Aug 2016
- First Look
August 16, 2016
would recommend. Related, a similar share prefer a classical benefit-based logic for the assignment of taxes over the conventional logic of diminishing marginal social welfare. Moreover, these two views are linked: respondents who more... View Details
Keywords: Sean Silverthorne
- 14 Nov 2016
- Op-Ed
5 Lessons I Hope Marketers Don’t Learn from Donald Trump
dreams of consumers, because a brand that’s built on such appeals will find it hard to grow to be a source of pride. Apparently misogyny, xenophobia, and contempt for the disabled have worked as customer... View Details
Keywords: by John A. Deighton
- 16 Sep 2008
- First Look
First Look: September 16, 2008
components" which uniquely enable other companies' products and earn high margins from its proprietary technology. As part of the company's mission to be around for another 150 years, the executive team... View Details
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
they produce complementary effects that overcome the losses from cannibalization in the long run. The findings suggest that underlying consumer shopping behavior drives this result. The opening of a retail store may induce some existing... View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
technologies. Lesson 1: Use Technology To Create An Immediate, Tangible Benefit For The Consumer. If consumers don't see how technology is going to help them, they often assume... View Details
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
very high expectations of performance and the margin for error is so small, you really need senior people to take you to the next level. Sahlman: Where did you guys learn how... View Details
- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
are that retailers will reduce store count and also reduce the size of those locations as online commerce begins to satisfy more and more demand. What is to become of all this retail space? How do View Details
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
about it. Some are comfortable with being known because there is some mission that they are trying to communicate, and others truly need consumers to experience the art itself.... View Details
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
particularly bad. The marginal cost is almost 75 percent, so every time you give a dollar to someone in the form of a turkey, or a ham, it's costing you 75 cents. In contrast, if you look at offers from the... View Details
- 04 Dec 2007
- First Look
First Look: December 4, 2007
Working PapersThe "Fees Savings" Link, or Purchasing Fifty Pounds of Pasta Authors:Michael I. Norton and Leonard Lee Abstract Many consumers have had the experience of entering discount membership clubs View Details
Keywords: Martha Lagace
- 17 Mar 2011
- Research & Ideas
Harvard Business School Faculty Comment on Crisis in Japan
As Japan continues to come to grips with the devastating toll exacted by the earthquake within its borders, the aftershocks are just beginning to be felt within the global... View Details
Keywords: Re: Multiple Faculty
- 17 Oct 2006
- First Look
First Look: October 17, 2006
across their internal corporate departments lead their facilities to prioritize different institutional pressures and thus adopt different management practices. Specifically, we argue that external constituents who interact with... View Details
Keywords: Sean Silverthorne
- 16 Jan 2019
- Research & Ideas
What Football Firings Teach Managers About Staying Relevant
analytics revolution when they hired former Wall Street trader Ernie Adams in 2000. Yet another example can be seen in New England’s propensity to exploit league rules to gain... View Details