Marginal Propensity To Consume - Publications - Faculty & Research

08 Jul 2014
First Look

First Look: July 8

to sell condoms are randomly allocated to four groups. Agents in the control group are hired as volunteers, whereas agents in the three treatment groups receive, respectively, a small monetary View Details

Keywords: Carmen Nobel

30 May 2000
Research & Ideas

Market Makers Bid for Success

very high expectations of performance and the margin for error is so small, you really need senior people to take you to the next level. Sahlman: Where did you guys learn how... View Details

Keywords: by Staff; Web Services; Technology

05 Dec 2007
Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

they produce complementary effects that overcome the losses from cannibalization in the long run. The findings suggest that underlying consumer shopping behavior drives this result. The opening of a retail store may induce some existing... View Details

17 Jan 2017
First Look

First Look at New Research: January 17

infrastructure and ready talent, and an underdeveloped consumer market. Some innovators, however, have succeeded by building franchises to serve poorer consumer segments;... View Details

Keywords: Sean Silverthorne

26 Feb 2008
First Look

First Look: February 26, 2008

Abstract In this paper, we examine the pattern of correlation among consumer price sensitivities for customer purchase incidence decisions across complementary product categories. We use a hierarchical Bayesian multivariate probit model... View Details

Keywords: Martha Lagace

07 Aug 2018
First Look

New Research and Ideas, August 8, 2018

opinions that challenged what he viewed as the company’s politically liberal belief system. Reactions to both the memo’s content and Google’s decision to fire Damore were swift and varied. Some praised the... View Details

Keywords: by Sean Silverthorne

01 Feb 2011
First Look

First Look: Feb. 1

standard results on double marginalization and pricing of complementary goods, a platform that already has exclusive access to content may prefer to relinquish control over... View Details

02 Mar 2015
Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

sales or gross margin could turn a profitable store base into one that is best left to wither. “Online retailers have appropriated the strengths of category killers, and can offer wider assortments than any... View Details

Keywords: Re: Rajiv Lal; Retail

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

handle on channel costs and margins and other operating features. When you choose multiple channels, conflict becomes a management issue. Even when you choose a single option, you may have to address... View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

24 Aug 2016
Research & Ideas

Can Obamacare Be Saved?

merger between Aetna and Humana, two of the largest health insurers in the United States. The 838,000 consumers who were insured by Aetna exchange plans in 2016 will be forced to select other public exchange... View Details

Keywords: by John A. Quelch and Emily Boudreau; Insurance; Health

21 Mar 2004
Research & Ideas

Loyalty: Don’t Give Away the Store

particularly bad. The marginal cost is almost 75 percent, so every time you give a dollar to someone in the form of a turkey, or a ham, it's costing you 75 cents. In contrast, if you look at offers from the... View Details

Keywords: by Manda Salls; Consumer Products; Consumer Products

14 Nov 2016
Op-Ed

5 Lessons I Hope Marketers Don’t Learn from Donald Trump

dreams of consumers, because a brand that’s built on such appeals will find it hard to grow to be a source of pride. Apparently misogyny, xenophobia, and contempt for the disabled have worked as customer... View Details

Keywords: by John A. Deighton

12 Oct 1999
Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

technologies. Lesson 1: Use Technology To Create An Immediate, Tangible Benefit For The Consumer. If consumers don't see how technology is going to help them, they often assume... View Details

Keywords: by Raymond Burke; Retail

17 Mar 2015
Research & Ideas

Where Did My Shopping Mall Go?

are that retailers will reduce store count and also reduce the size of those locations as online commerce begins to satisfy more and more demand. What is to become of all this retail space? How do View Details

Keywords: by Sean Silverthorne; Retail

17 Oct 2006
First Look

First Look: October 17, 2006

across their internal corporate departments lead their facilities to prioritize different institutional pressures and thus adopt different management practices. Specifically, we argue that external constituents who interact with... View Details

Keywords: Sean Silverthorne

10 Nov 2014
HBS Case

How Restaurants in Lima and Copenhagen Became Best in the World

about it. Some are comfortable with being known because there is some mission that they are trying to communicate, and others truly need consumers to experience the art itself.... View Details

Keywords: by Michael Blanding; Food & Beverage

04 Dec 2007
First Look

First Look: December 4, 2007

Working PapersThe "Fees Savings" Link, or Purchasing Fifty Pounds of Pasta Authors:Michael I. Norton and Leonard Lee Abstract Many consumers have had the experience of entering discount membership clubs View Details