Luxury - Publications - Faculty & Research

July 2021 (Revised September 2024)
Case

Supreme: Remaining Cool While Pursuing Growth

By: Jill Avery, Sandrine Crener, Marie-Cecile Cervellon and Ranjit Thind

Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth trajectory as pressure for quarterly results... View Details

Keywords: Marketing; Brands and Branding; Luxury; Marketing Strategy; Consumer Behavior; Growth Management; Fashion Industry; Retail Industry; United States; North America

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Events - Business History

Ballor (Bocconi University), "Enterprise and Integration: Big Business and the Making of the Single European Market" 12 pm to 1:30 pm May 28 28 May 2025 Virtual Seminar Marcel Anduiza (Harvard Business School), “The Manila Galleon: Luxury... View Details

05 Apr 2004
Research & Ideas

Six Ways to Build Trust in Negotiations

contracts. Trust may develop naturally over time, but negotiators rarely have the luxury of letting nature take its course. Thus it sometimes seems easiest to play it safe with cautious deals involving few tradeoffs, few concessions, and... View Details

Keywords: by Deepak Malhotra

Web

Winners & Runners-Up | New Venture Competition

competitive, domestically produced, renewable source of this clean burning fuel. Clear Suppliers Paul Morgenthaler Alex Zhang Business Track Runner-Up Clear Suppliers is a global supply chain infomediary. Katherine Kwei Elenor Mak Ying Soong Business Track Runner-Up... View Details

Web

Buy Now, Pay Later: Cars on Time

The Rise of Installment Selling Home Finance Cars on Time The Secondary Credit Market The Usurer's Grip Research Links Credits For the first few decades of automobile history, cars were luxury items. The people who bought them did so for... View Details

Portrait Project

Nagi Otgonshar

mother had to go out in the snow to buy candles, so that I had the luxury to study at night while others sat in darkness. I did not realize that the only way she could feed us was by walking ten miles to her two-hectare vegetable plot... View Details

01 Oct 2012
Research & Ideas

Better by the Bundle?

are especially suitable for bundling. It also helps if the bundled products work well together, he says. For example, luxury cars such as BMW are often coupled with packages of options that work well together, essentially a mixed bundle.... View Details

Keywords: by Dina Gerdeman

28 Jan 2020
Book

Advanced Leadership Requires More Than Outside-The-Box Thinking

gave him the luxury of being choosy about investors.) Book Excerpt Telling the Right Story By Rosabeth Moss Kanter How many times have you heard the same complaints about the failure to move from an idea to the launch of an innovation? I... View Details

Keywords: by Sean Silverthorne

06 Jan 2014
Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

cheap quartz watches, SMH and other Swiss watchmakers used the success as an opportunity to reintroduce mechanical watches to the market. This time they were advertised not simply as precision timepieces, but as carefully crafted luxury... View Details

Keywords: by Carmen Nobel; Apparel & Accessories; Technology; Consumer Products

31 Jan 2023
Research & Ideas

It’s Not All About Pay: College Grads Want Jobs That ‘Change the World’

and other traditional perks, Zhang says. [div class=infogram-embed data-id="infogram_0__/ht8SH7N4rZHhFznkrvea"][/div] College graduates “have the luxury of choosing not only [based] on wages but also these other aspects, like whether or... View Details

Keywords: by Rachel Layne

05 Feb 2019
News

The First Five Years: Karan Shah (MBA 2016)

Karan Shah (MBA 2016) Karan Shah (MBA 2016) Karan Shah (MBA 2016) is executive director of Precision Camshafts Limited, a large precision manufacturing company in Solapur, India, and a partner in MAYU, a luxury goods startup. What’s a... View Details

February 2001 (Revised February 2002)
Case

Estee Lauder and the Market for Prestige Cosmetics

By: Nancy F. Koehn

Opens with a brief history of the U.S. cosmetics market and its rapid development in the 1920s. Also recounts Lauder's initial involvement in the sector, making skin care products and selling them in Manhattan beauty parlors during the Great Depression. Pays particular... View Details

Keywords: Fluctuation; Organizational Change and Adaptation; Market Entry and Exit; Entrepreneurship; Luxury; Business Strategy; Society; Beauty and Cosmetics Industry; United States

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11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

brand needs to stake out a position that allows it to stand out relative to other regions. A Caribbean nation might need to highlight its luxury amenities or access to water sports to stand out among its island neighbors. Marketing isn’t... View Details

Keywords: by Danielle Kost; Tourism

01 Mar 2024
News

Unlocking the Power of Community

finding there’s strong interest in this.” Think luxury brands that sell in department stores, food and beverage brands that customers encounter in grocery stores or restaurants, or sports team fans who commonly engage with each other... View Details

Keywords: April White

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

firms do not have a succession plan. Maintaining best practices around physical and mental health is not a luxury or a frill, but an essential aspect of risk management. CEOs and top management need to prioritize taking care of their own... View Details

Keywords: by Sean Silverthorne

11 Mar 2001
Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

countries, there was a vast increase in demand for products such as tea, coffee, sugar, and tropical fruits which had been luxuries to previous generations. By 1870 the British trading companies were already trading in primary commodities... View Details

Keywords: by Geoffrey Jones

12 Mar 2021
News

My Favorite Case

in the fall of 2008, the executive chairman of the luxury brand Shanghai Tang must decide what to do about a recently vacated creative director position and how to manage employees who see themselves as artists. This case taught me about... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

06 Jul 2011
Research & Ideas

Are You a Level-Six Leader?

people who always ask, "What's in it for me?" Their moral compass is guided primarily by the accumulation of wealth and power, all else be damned. Bernie Madoff, now in prison, is a poster boy for the Opportunists. While Madoff enjoyed the View Details

Keywords: by Mitch Maidique

03 Jan 2011
Research & Ideas

Most Popular Articles of 2010

customers on social networks such as Facebook. Professor Mikolaj Jan Piskorski provides a fresh look into the interpersonal dynamics of these sites and offers guidance for approaching these tantalizing markets The 'Luxury Prime': How View Details

Keywords: by Staff

29 Jun 2016
Research & Ideas

The $1 Trillion Link Between Mental Health and Economic Productivity

that depression is a so-called luxury of the developed world. “The feeling of hopelessness and powerlessness that can pervade a situation of poverty is widespread, and it worsens poverty by disempowering individuals,” she says. To learn... View Details

Keywords: by Carmen Nobel

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