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  • November 2023 (Revised April 2025)
  • Case

Norse Atlantic Airways

By: Willy Shih
Bjørn Tore Larsen, Norse Atlantic Airways' founder and CEO, hadn't planned to get into the airline business. But when the COVID-19 pandemic depressed the global demand for air travel and the lease rates for jetliners, he realized if ever he was going to get into the... View Details
Keywords: Business Model; Business Startups; Market Entry and Exit; Leasing; Business Strategy; Segmentation; Interest Rates; Air Transportation Industry; Europe; North America; Norway; United Kingdom; United States
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    Stephen A. Greyser

    Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management.  A... View Details

    Keywords: sports
    • 30 Oct 2012
    • First Look

    First Look: October 30

    the challenges of staying competitive and profitable in the new and increasingly digital media landscape. Purchase this case:http://hbr.org/search/713423-PDF-ENG Reconfiguring Stroke Care in North Central London Michael E. Porter, James... View Details
    Keywords: Sean Silverthorne
    • Web

    Global Impact of the Collapse | Baker Library | Bloomberg Center | Harvard Business School

    Economist Newspaper Limited, London (October 4, 2008). The Economist , September 2018. © The Economist Newspaper Limited, London (September 8, 2018). Rose, Clayton S., and Anand Ahuja. "Before the Fall:... View Details

      Rakesh Khurana

      Rakesh Khurana is the Marvin Bower Professor of Leadership Development at the Harvard Business School. He is also Professor of Sociology at Harvard University, co-Master of Cabot House at Harvard College, and the Danoff Dean of Harvard College. 

      Professor... View Details

      Keywords: executive search
      • 11 Jun 2024
      • In Practice

      The Harvard Business School Faculty Summer Reader 2024

      As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some... View Details
      Keywords: by Avery Forman
      • June 2020 (Revised July 2023)
      • Case

      Time Out: The Evolution from Media to Markets

      By: Kate Barasz and Eva Ascarza
      In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out — the global media and entertainment brand — had gone from a self-published counterculture publication in... View Details
      Keywords: Branding; Media Businesses; Hospitality; Hospitality Industry; Digital; Brands and Branding; Media; Marketing; Marketing Strategy; Organizational Change and Adaptation; Strategy; Media and Broadcasting Industry; Food and Beverage Industry; United Kingdom; United States
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      • June 2008 (Revised July 2008)
      • Case

      Kit Hinrichs at Pentagram (A)

      By: Linda A. Hill and Emily Stecker
      This case focuses on Kit Hinrichs, a 65-year-old partner at Pentagram, a privately owned multidisciplinary design firm. One of the world's most prestigious design firms, Pentagram was founded by five designers from different disciplines in London in the 1970s. By 2008,... View Details
      Keywords: Arts; Business Offices; Customer Relationship Management; Design; Leadership; Personal Development and Career; Groups and Teams; Creativity; Service Industry; San Francisco
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      • June 2012
      • Article

      Pricing to Create Shared Value

      By: Marco Bertini and John T. Gourville
      Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details
      Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness
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        Robert C. Merton

        Robert C. Merton is the School of Management Distinguished Professor of Finance at the MIT Sloan School of Management.

        Merton is University Professor Emeritus at Harvard University and was the George Fisher Baker Professor of... View Details

        Keywords: banking; brokerage; financial services; insurance industry; investment banking industry; retail financial services
        • Web

        Finance - Faculty & Research

        Faculty Research On September 27, 2022, Padmesh Shukla, CIO of the Transport for London (TfL) Pension Fund, was keeping a careful eye on the turmoil in the U.K. sovereign bond (or gilt) market. When the new government announced the... View Details
        • February 2017
        • Supplement

        JCDecaux, 2016: Global Leader ... Again

        By: John R. Wells and Gabriel Ellsworth
        In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details
        Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris
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        • Web

        Recent Alumni Regional Events - Alumni

        2010-2025 Thursday, June 19 | London, UK Find the full HBS in London photo library here! HBS in SF: MBA Classes 2015-2024 Thursday, February 27 | San Francisco, CA Find the full HBS in SF photo library here! HBS in SEA: MBA 2009-2024... View Details
        • 06 Jun 2024
        • Research & Ideas

        How Younger Immigrants Gain an Edge in American Business

        Wellesley College, and Kendall E. Smith, a doctoral student at London Business School. A congressman takes action Initial expectations for the group’s prospects were low. George Esper, who was Vietnam correspondent for the Associated... View Details
        Keywords: by Rachel Layne
        • 18 Apr 2023
        • HBS Seminar

        Daron Acemoglu, MIT

        • 09 Dec 2002
        • Research & Ideas

        Unilever—A Case Study

        that the two companies should at all times pay dividends of equivalent value in sterling and guilders. There were two head offices—in London and Rotterdam—and two chairmen. Until 1996 the "chief executive" role was performed by... View Details
        Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail
        • Web

        Japan - Global

        sector. In addition, he managed a corporate governance practice group and oversaw the firm's Japan-based industry sector research team. Prior to Egon Zehnder, Nobuo worked for 15 years in the Tokyo and London offices of the Industrial... View Details
        • 12 Apr 2022
        • Book

        Racism, Colonialism, and Britain's Legacy of Violence

        Britain’s 20th century empire was the largest in human history, with a quarter of the world’s land and nearly 700 million people. Yet the empire drew its strength from violence. That’s the conclusion Harvard Business School Professor Caroline Elkins draws in her new... View Details
        Keywords: by Avery Forman
        • 07 Oct 2015
        • HBS Seminar

        Ann Majchrzak, USC Marshall School of Business

        • March 2024 (Revised August 2024)
        • Case

        Darktrace: Scaling Cybersecurity and AI (A)

        By: Jeffrey F. Rayport and Alexis Lefort
        In 2023, Darktrace CEO Poppy Gustafsson was contemplating her growth strategy at a leading U.K.-based cybersecurity venture, launched in 2013 by a group of anti-terror cyber specialists, University of Cambridge mathematicians, and artificial intelligence (AI) experts.... View Details
        Keywords: Technology; Talent; Scaling; Entrepreneurship; Cybersecurity; Leadership; Business Growth and Maturation; Recruitment; Resignation and Termination; AI and Machine Learning; Growth and Development Strategy; Organizational Culture; Going Public; Technology Industry; United Kingdom; Europe; United States
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