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      Learning From FailureRemove Learning From Failure →

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      • July 2021
      • Case

      Amazon HQ2

      By: James K. Sebenius and Ben Cook
      Amazon’s failed bid for a second headquarters location (“HQ2”) in Long Island City, New York offers many lessons for negotiators looking to avoid similar high-profile defeats in strategically important deals. The company’s project – which promised to bring billions of... View Details
      Keywords: Buildings and Facilities; Negotiation; Public Opinion; Governing Rules, Regulations, and Reforms; Problems and Challenges
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      Sebenius, James K., and Ben Cook. "Amazon HQ2." Harvard Business School Case 922-009, July 2021.
      • July 2021
      • Article

      Do Interactions with Candidates Increase Voter Support and Participation? Experimental Evidence from Italy

      By: Enrico Cantoni and Vincent Pons
      We test whether politicians can use direct contact to reconnect with citizens, increase turnout, and win votes. During the 2014 Italian municipal elections, we randomly assigned 26,000 voters to receive visits from city council candidates, from canvassers supporting... View Details
      Keywords: Campaigns; Candidates; Elections; Experiment; Political Parties; Turnout; Voting Behavior; Voting; Political Elections; Behavior; Interpersonal Communication; Italy
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      Cantoni, Enrico, and Vincent Pons. "Do Interactions with Candidates Increase Voter Support and Participation? Experimental Evidence from Italy." Economics & Politics 33, no. 2 (July 2021): 379–402.
      • July 19, 2021
      • Article

      Do Most Family Businesses Really Fail by the Third Generation?

      By: Josh Baron and Rob Lachenauer
      Perhaps the most commonly-cited statistic about family businesses is their failure rates. Most articles or speeches about family businesses start with some version of the “three-generation rule,” which suggests that most don’t survive beyond three generations. But that... View Details
      Keywords: Family Business; Success; Perception
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      Baron, Josh, and Rob Lachenauer. "Do Most Family Businesses Really Fail by the Third Generation?" Harvard Business Review (website) (July 19, 2021).
      • 2021
      • Book

      Why Startups Fail: A New Roadmap for Entrepreneurial Success

      By: Thomas R. Eisenmann
      Why Startups Fail explores entrepreneurial failure, examining its predictable patterns, how to avoid them, and how to cope when failure does occur. Part I looks at three common failure patterns for early-stage startups, illustrating each with an anchor case... View Details
      Keywords: Entrepreneurship; Business Startups; Failure; Success; Framework
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      Eisenmann, Thomas R. Why Startups Fail: A New Roadmap for Entrepreneurial Success. New York: Currency, 2021.
      • June 18, 2021
      • Article

      Research: What Inclusive Companies Have in Common

      By: J. Yo-Jud Cheng and Boris Groysberg
      A survey of more than 19,000 HBR readers found that one particular culture style differentiated the diverse and inclusive organizations from those that were not: a learning-oriented culture that emphasizes flexibility, open-mindedness, and exploration, and can equip... View Details
      Keywords: Inclusion; Diversity; Organizational Culture; Learning; Organizational Change and Adaptation; Leading Change
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      Cheng, J. Yo-Jud, and Boris Groysberg. "Research: What Inclusive Companies Have in Common." Harvard Business Review Digital Articles (June 18, 2021).
      • June 2021
      • Case

      Bozoma Saint John: Leading with Authenticity and Urgency

      By: Francesca Gino and Frances X. Frei
      In this multimedia case, Bozoma Saint John recounts numerous defining moments from her childhood and work experiences. We learn what empowered and inspired her to be her authentic self, to be vulnerable and open to new experiences, to find commonality with others, to... View Details
      Keywords: Biases; Personal Development and Career; Identity; Interests; Ethics; Values and Beliefs; Opportunities; Leadership Style; Diversity
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      Gino, Francesca, and Frances X. Frei. "Bozoma Saint John: Leading with Authenticity and Urgency." Harvard Business School Multimedia/Video Case 921-708, June 2021.
      • Article

      Is ‘Not Guilty’ the Same as ‘Innocent’? Evidence from SEC Financial Fraud Investigations

      By: Eugene F. Soltes and David H. Solomon
      When the Securities and Exchange Commission (SEC) investigates firms for financial fraud, investors learn about the investigation only if managers disclose it, or regulators sanction the firm. We investigate the effects of such disclosures using confidential records on... View Details
      Keywords: Financial Fraud; Corporate Disclosure; Performance; Outcome or Result
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      Soltes, Eugene F., and David H. Solomon. "Is ‘Not Guilty’ the Same as ‘Innocent’? Evidence from SEC Financial Fraud Investigations." Journal of Empirical Legal Studies 18, no. 2 (June 2021): 287–327.
      • 2021
      • Article

      To Thine Own Self Be True? Incentive Problems in Personalized Law

      By: Jordan M. Barry, John William Hatfield and Scott Duke Kominers
      Recent years have seen an explosion of scholarship on “personalized law.” Commentators foresee a world in which regulators armed with big data and machine learning techniques determine the optimal legal rule for every regulated party, then instantaneously disseminate... View Details
      Keywords: Personalized Law; Regulation; Regulatory Avoidance; Regulatory Arbitrage; Law And Economics; Law And Technology; Law And Artificial Intelligence; Futurism; Moral Hazard; Elicitation; Signaling; Privacy; Law; Governing Rules, Regulations, and Reforms; Information Technology; AI and Machine Learning
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      Barry, Jordan M., John William Hatfield, and Scott Duke Kominers. "To Thine Own Self Be True? Incentive Problems in Personalized Law." Art. 2. William & Mary Law Review 62, no. 3 (2021).
      • July–August 2021
      • Article

      Why You Aren't Getting More from Your Marketing AI

      By: Eva Ascarza, Michael Ross and Bruce G.S. Hardie
      Fewer than 40% of companies that invest in AI see gains from it, usually because of one or more of these errors: (1) They don’t ask the right question, and end up directing AI to solve the wrong problem. (2) They don’t recognize the differences between the value of... View Details
      Keywords: Artificial Intelligence; Marketing; Decision Making; Communication; Framework; AI and Machine Learning
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      Ascarza, Eva, Michael Ross, and Bruce G.S. Hardie. "Why You Aren't Getting More from Your Marketing AI." Harvard Business Review 99, no. 4 (July–August 2021): 48–54.
      • May 2021
      • Simulation

      Customer Compatibility Exercise Application

      By: Ryan W. Buell
      Customers impose considerable variability on the operating systems of service organizations. They show up when they wish (arrival variability), they ask for different things (request variability), they vary in their willingness and ability to help themselves (effort... View Details
      Keywords: Customer Compatibility; Customer Relationship Management; Strategy; Service Operations; Service Delivery; Performance Efficiency; Analysis; Consumer Behavior; Analytics and Data Science
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      Buell, Ryan W. "Customer Compatibility Exercise Application." Harvard Business School Simulation 620-707, May 2021.
      • May 20, 2021
      • Article

      How to Build a Life: What Introverts and Extroverts Can Learn from Each Other

      By: Arthur C. Brooks
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      Brooks, Arthur C. "How to Build a Life: What Introverts and Extroverts Can Learn from Each Other." The Atlantic (May 20, 2021).
      • May 2021
      • Teaching Note

      From Globalization to Dual Digital Transformation: CEO Thierry Breton Leading Atos Into 'Digital Shockwaves'

      By: Tsedal Neeley
      Teaching Note for HBS Case Nos. 419-027 and 419-046. Thierry Breton, chairman and CEO of IT company Atos, faces a pivotal juncture. After spending eight intense years scaling the company globally to over 100,000 employees in 70 countries, he sees digital shockwaves... View Details
      Keywords: Multinational Firms and Management; Transformation; Strategy; Disruption; Employees; Competency and Skills; Training; Organizational Culture; Digital Transformation; Information Technology Industry
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      Neeley, Tsedal. "From Globalization to Dual Digital Transformation: CEO Thierry Breton Leading Atos Into 'Digital Shockwaves'." Harvard Business School Teaching Note 421-096, May 2021.
      • May 2021 (Revised February 2024)
      • Teaching Note

      THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

      By: Ayelet Israeli and Jill Avery
      THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
      Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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      Israeli, Ayelet, and Jill Avery. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Teaching Note 521-097, May 2021. (Revised February 2024.)
      • 2021
      • Book

      The Heart of Business—Leadership Principles for the Next Era of Capitalism

      By: Hubert Joly and Caroline Lambert
      A remarkable turnaround by a leader with a remarkable philosophy: Find your noble purpose. Put people at the center. Unleash human magic.
      "It was fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early,... View Details
      Keywords: Capitalism; Leadership; Mission and Purpose; Business and Stakeholder Relations; Leading Change
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      Joly, Hubert, and Caroline Lambert. The Heart of Business—Leadership Principles for the Next Era of Capitalism. Boston, MA: Harvard Business Review Press, 2021.
      • May–June 2021
      • Article

      Why Start-ups Fail

      By: Thomas R. Eisenmann
      If you’re launching a business, the odds are against you: Two-thirds of start-ups never show a positive return. Unnerved by that statistic, a professor of entrepreneurship at Harvard Business School set out to discover why. Based on interviews and surveys with hundreds... View Details
      Keywords: Entrepreneurship; Business Startups; Problems and Challenges; Failure
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      Eisenmann, Thomas R. "Why Start-ups Fail." Harvard Business Review 99, no. 3 (May–June 2021): 76–85.
      • April 2021
      • Case

      Distinct Software

      By: Das Narayandas, Arijit Sengupta and Jonathan Wray
      Distinct Software (disguised name), a global enterprise software company, is at an important point in its growth trajectory where the luster of its mantra of “grow and win at any cost” has dimmed with increasing competition and margin pressures. To help navigate its... View Details
      Keywords: Artificial Intelligence; Marketing; Sales; Performance Productivity; Technological Innovation; AI and Machine Learning
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      Narayandas, Das, Arijit Sengupta, and Jonathan Wray. "Distinct Software." Harvard Business School Case 521-101, April 2021.
      • April 16, 2021
      • Article

      A Playbook for Negotiators in the Social Media Era

      By: James K. Sebenius, Ben Cook, David Lax, Ron S. Fortgang, Isaac Silberberg and Paul Levy
      The disruptive effects of social media have been felt in virtually every corner of the world. Yet the information revolution has been largely ignored in the field of negotiation. Through a series of case studies we explore how savvy practitioners can ethically harness... View Details
      Keywords: Negotiation Analysis; Bargaining; Negotiation; Analysis; Negotiation Tactics; Social Media; North America
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      Sebenius, James K., Ben Cook, David Lax, Ron S. Fortgang, Isaac Silberberg, and Paul Levy. "A Playbook for Negotiators in the Social Media Era." Harvard Business Review Digital Articles (April 16, 2021).
      • April 2021 (Revised February 2023)
      • Case

      Mahatma Gandhi: Changing the World

      By: Robert Simons and Max Saffer
      This case traces the rise of Mohandas Gandhi from his early days in British-controlled India to the inspirational martyr who, through personal deprivation and leadership, inspired millions and became the catalyst for India to break away from Britain. The case describes... View Details
      Keywords: Mission And Purpose; Values And Beliefs; Personal Characteristics; Power And Influence; Diversity; Leadership Development; Work-life Balance; History; Leadership Style; Leading Change; India
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      Simons, Robert, and Max Saffer. "Mahatma Gandhi: Changing the World." Harvard Business School Case 121-069, April 2021. (Revised February 2023.)
      • April 2021
      • Case

      Codecademy: Where to Next?

      By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman
      In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details
      Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States
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      Rayport, Jeffrey F., Max Mailman, and Sarah Ascherman. "Codecademy: Where to Next?" Harvard Business School Case 821-093, April 2021.
      • 2021
      • Working Paper

      Diagnosing Quality: Learning, Amenities, and the Demand for Health Care

      By: Achyuta Adhvaryu, Emilio Gutierrez, Anant Nyshadham and Jorge Tamayo
      We study the role of amenities in increasing demand for underutilized healthcare services. We evaluate the offer of a high-amenity diagnostic consultation for cataracts with a randomized price and find that a lower price for the high-amenity consultation increases... View Details
      Keywords: Health Care Demand; Amenities; Health Care Quality; Cataracts; Surgery; Health Care and Treatment; Demand and Consumers; Quality; Learning; Mexico
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      Adhvaryu, Achyuta, Emilio Gutierrez, Anant Nyshadham, and Jorge Tamayo. "Diagnosing Quality: Learning, Amenities, and the Demand for Health Care." Harvard Business School Working Paper, No. 21-110, March 2021.
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