Last Place Aversion - Publications - Faculty & Research

29 Aug 2022
Op-Ed

Income Inequality Is Rising. Are We Even Measuring It Correctly?

County, Wyoming—which is home to Jackson Hole, a popular resort town, and where the Federal Reserve held its annual Economic Policy Symposium last week—and Monroe County, Alabama—which is home to Monroeville, the setting of Harper Lee’s... View Details

Keywords: by Jon M. Jachimowicz, Kristin Blesch, and Oliver P. Hauser

02 Mar 2016
News

David Moss is Rewriting History

majority, arrived in Texas classrooms last fall, a new round of fiery rhetoric erupted. And while the Texas curriculum fight may have been the loudest, similar battles have played out in California, Colorado, and Oklahoma, as each state... View Details

Keywords: April White

07 Apr 2015
News

Warrior Spirit

each year since its first event took place in September 2011; last year saw 11 events in eight countries, including a foray into mainland China (Beijing). In 2015, the target is 24 events, with 10 in China,... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Technical and Trade Schools; Educational Services

21 Dec 2011
Research & Ideas

The Most Common Strategy Mistakes

as the notion that you're supposed to delight and retain every single customer. Let's take this last idea as an example. If you listen to every customer and do what they ask you to do, you can't have a strategy. Like so many ideas that... View Details

Keywords: by Joan Magretta

21 Nov 2019
Research & Ideas

Do TV Debates Sway Voters?

the radio,” Pons and Le Pennec-Caldichoury write in a working paper released last month, Vote Choice Formation and the Minimal Effects of TV Debates: Evidence from 61 Elections in 9 OECD Countries The business of TV debates Televised... View Details

Keywords: by Danielle Kost

15 Jun 2009
Research & Ideas

GM: What Went Wrong and What’s Next

strategy of the last decade has been to foster areas of specialization within its subsidiaries around the world—small cars in Europe, subcompacts in Asia, trucks and SUVs in North America—and this has started to yield great results. Now... View Details

Keywords: by Staff; Auto

Web

Credential of Leadership, Impact, and Management in Business | HBS Online

Concepts Develop a robust set of vital and forward-looking business skills to grow as a leader Engage with a global cohort of like-minded peers and build a network that lasts far beyond the program Practice effective teamwork and... View Details

04 Oct 2021
What Do You Think?

How Do We Make Sure the Right People End Up with Power in Organizations?

organization become “less attentive and more insensitive to others’ emotions,” quoting the authors. If their participation in the selection and promotion process also increases, what can we expect from their choices? Will they place the... View Details

Keywords: by James Heskett

11 Jul 2019
Sharpening Your Skills

Deconstructing 'Customer Experience'

Legendary Harvard Business School marketing professor Theodore Levitt warned his students and industry executives against “marketing myopia”—that is, adopting an insular marketing approach where the business puts its own needs ahead of the customers’. Over the View Details

Keywords: by Sean Silverthorne; Retail; Service

19 Mar 2014
Research & Ideas

A Brand Manager’s Guide to Losing Control

marketers. Fournier and Avery cite the example of Frito-Lay, which earns both positive publicity and product ideas with its annual "Do Us a Flavor" contest, which it hosts across several social media platforms. Last year's... View Details

Keywords: by Carmen Nobel; Advertising

16 Dec 2022
Research & Ideas

Why Technology Alone Can't Solve AI's Bias Problem

out to test, along with HBS research assistant Tom Sühr and Harvard computer science doctoral student Sophie Hilgard, in research published last year in the Proceedings of the AAAI/ACM Conference on Artificial Intelligence, Ethics, and... View Details

Keywords: by Michael Blanding; Technology

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

constant link to the Web that will place today's 56k modem in the history books next to the UNIVAC—promises to transform the advertising industry. Currently only about 1.4 million U.S. households have a high-speed Internet hookup, but... View Details

Keywords: by Susan Young

Web

Research - Behavioral Finance & Financial Stability

financial crisis of 2008-2009. Through the lense of a simple model of optimal bank regulation, the authors enumerate three core principles. They argue 1) single constraint should be used in place of multiple constraints on bank equity... View Details

02 Dec 2002
Research & Ideas

The Secret of How Microsoft Stays on Top

are the "dynamic capabilities" that contribute to its long lasting success? Iansiti and MacCormack: The essence of our argument is that the key to Microsoft's success is the way it manages its intellectual property. By this we... View Details

Keywords: by Sean Silverthorne

10 Oct 2023
Blog Post

Policy Drivers for Environmental Justice: What Businesses Need to Know

environmental justice defined? Looking at policy and business definitions to understand what terms mean for productive action. Policy: What policy is in place in the U.S to drive environmental justice action by businesses? Breaking down... View Details

17 Jan 2012
First Look

First Look: January 17

section of stock returns, also predicts excess bond returns. These relationships remain in place even when bonds and stocks become "decoupled" at the index level. They are driven by a combination of effects including... View Details

Keywords: Sean Silverthorne

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

of the industry in terms of adopting AI. Is the industry mature, with infrastructure already in place to collect data and ready to implement? Are industry stakeholders willing to adopt AI? Do they agree with you on the value of potential... View Details

Keywords: by Rocio Wu

01 Jun 2024
News

Leveraging Generative AI

Four decades after HBS became the first business school in the country to require the use of personal computers in the MBA Program, the School is undergoing a different kind of technological transformation, one that leverages generative artificial intelligence (GenAI)... View Details

Keywords: Jennifer Gillespie

04 Jan 2022
What Do You Think?

Firing McDonald’s Easterbrook: What Could the Board Have Done Differently?

Employee, The New York Times, November 3, 2019. Your feedback to last month’s column How Will the Metaverse Affect Productivity? I’d like to think that the tentative nature of the few responses to this column suggest the early stages of... View Details