Publications

November 2000
Case

FireDrop

By: William A. Sahlman and Michael J. Roberts

Describes the evolution of FireDrop, a new venture-backed company that has developed a new platform for e-mail communication. The FireDrop application--called a Zaplet--allows for e-mails to be continually updated so they are current when read (rather than when sent).... View Details

Keywords: Business Model; Internet and the Web; Communication Technology; Venture Capital; Technological Innovation; Information Technology Industry

November 1999 (Revised July 2001)
Case

New Profit Inc.: Governing the Nonprofit Enterprise

By: Robert S. Kaplan

New Profit, Inc. (NPI) is an innovative venture philanthropy fund. Founded by social entrepreneur Venessa Kirsch, NPI intends to raise large donations from individuals who wish to invest in nonprofit enterprises that could have a significant social impact and the... View Details

Keywords: Balanced Scorecard; Nonprofit Organizations; Venture Capital; Social Entrepreneurship; Corporate Governance; Performance Evaluation; Financial Statements; Philanthropy and Charitable Giving; Service Industry

1998
Working Paper

CEO Incentives and Firm Size

By: Brian Hall and George P. Baker

What determines CEO incentives? A confusion exists among both academics and practitioners about how to measure the strength of CEO incentives, and how to reconcile the enormous differences in pay sensitivities between executives in large and small firms. We show that... View Details

Keywords: Business Ventures; Motivation and Incentives; Executive Compensation; Size; Management Systems

November 1998
Article

Modeling Large Data Sets in Marketing

By: Sridhar Balasubramanian, Sunil Gupta, Wagner Kamakura and Michel Wedel

Keywords: Analytics and Data Science; Marketing

October 1998
Case

Excite, Inc.--1998

By: Stephen P. Bradley and Kelley Porter

Reviews recent trends and the evolution of the emerging portal industry, highlighting the competitive position of the industry's major participants. The business model of Excite, Inc., and its major competitors are presented. In addition, the case looks at the new... View Details

Keywords: Competitive Strategy; Business Model; Emerging Markets; Transformation; Market Entry and Exit; Industry Structures; Web Services Industry

April 1998 (Revised January 2007)
Case

Arrow Electronics, Inc.

By: Das Narayandas

Deals with the issue of cross-selling and managing a portfolio of products and services in business markets. Arrow/Schweber (A/S), a subsidiary of electronic parts distributor Arrow Electronics, has a portfolio of products that differ in the amount of value added by... View Details

Keywords: Distribution Channels; Internet and the Web; Problems and Challenges; Change Management; Electronics Industry

May 1994 (Revised October 1994)
Case

Motorola: Institutionalizing Corporate Initiatives

By: Shoshana Zuboff and Janis Lee Gogan

Motorola became a recognized quality leader in large part by becoming a leader in employee education and by encouraging "participative management." Through the Motorola Training and Education Center, later Motorola University, the company invested substantial resources... View Details

Keywords: Experience and Expertise; Customer Satisfaction; Training; Human Resources; Leadership; Management Analysis, Tools, and Techniques; Corporate Strategy; Education Industry

February 1991 (Revised July 1993)
Case

Cultural Change at Nissan Motors

By: John P. Kotter

Depicts the reformation of Nissan Motor Co.'s corporate culture and the company's subsequent turnaround in market share and profits. In 1985, Yutaka Kume became president of Nissan and thereafter, he continually emphasized the need for internal change throughout the... View Details

Keywords: Organizational Change and Adaptation; Organizational Culture; Leadership; Behavior; Governing Rules, Regulations, and Reforms; Change Management; Management; Auto Industry; Manufacturing Industry

June 1983
Article

A Comparison of Tournaments and Contracts

By: Jerry R. Green and Nancy Stokey

Tournaments, reward structures based on rank order, are compared with individual contracts in a model with one risk-neutral principal and many risk-averse agents. Each agent's output is a stochastic function of his effort level plus an additive shock term that is... View Details

Keywords: Tournaments; Contracts

1979
Article

Approximating the Efficiency Gain of Tax Reforms

By: Jerry R. Green and Eytan Sheshinski

Proper analysis of tax reform requires evaluation of the welfare effects induced by a change from one tax system to another. We present two methods for estimating these changes using only local information pertaining to an initial equilibrium with distortive taxes. It... View Details

Keywords: Taxation; Governing Rules, Regulations, and Reforms; Change; Analysis

Forthcoming
Article

Branch-and-Price for Prescriptive Contagion Analytics

By: Alexandre Jacquillat, Michael Lingzhi Li, Martin Ramé and Kai Wang

Contagion models are ubiquitous in epidemiology, social sciences, engineering, and management. This paper formulates a prescriptive contagion analytics model where a decision maker allocates shared resources across multiple segments of a population, each governed by... View Details

Keywords: COVID-19; Mathematical Methods

Teaching Interest

Data Science and AI for Leaders

By: Dennis Campbell

Modern business increasingly relies... View Details

Keywords: Artificial Intelligence; Data Science

Teaching Interest

Doing Business in Africa

By: John D. Macomber

This course introduces frameworks and models for smart and focused investing and operations across sectors, nations, industries, and time frames in Africa. Students will learn tools and skills to help navigate the business landscape of Africa in terms of selection... View Details

Keywords: Africa

Article

Ideation with Generative AI—In Consumer Research and Beyond

By: Julian De Freitas, G. Nave and Stefano Puntoni

The use of large language models (LLMs) in consumer research is rapidly evolving, with applications including synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing... View Details

Keywords: Large Language Model; AI and Machine Learning; Creativity; Innovation Strategy