Publications
Publications
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- All HBS Web
(3,290)
- Faculty Publications (363)
- July 2002 (Revised April 2004)
- Supplement
GE's Digital Revolution
Presents interviews with Gerry Podesta, VP of GE Plastics Component of General Electric Co., and Gary Reiner, senior VP and CIO of General Electric Co. A revised version of an earlier video. View Details
- May 2002 (Revised January 2006)
- Case
SG Cowen: New Recruits
By: Thomas J. DeLong and Vineeta Vijayaraghavan
Chip Rae, director of recruiting at SG Cowen, must decide which recruits to keep after the final interview process for new outside associate hires. Along with team captains assigned to each school, he reviews the criteria used to make hiring decisions. Their new... View Details
- February 2002
- Supplement
Interview with Vittorio Merloni
By: Joseph L. Bower and Sonja Ellingson Hout
Vittorio Merloni describes the evolution of leadership in his company, and the consequent improvement in its performance, as well as his thoughts on building a successful company in a very competitive industry. View Details
- November 2001
- Supplement
An Interview with Heidi Roizen
Heidi Roizen being interviewed by MBA students, talks about the design to explore the theoretical and practical aspects of network development and maintenance. She focuses on the concept of an egocentric and personal network. View Details
- November 2001
- Supplement
Interview with Philip Casey at AmeriSteel
By: Joseph L. Bower and Sonja Ellingston Hout
Gerdau Group is a family-controlled Brazilian manufacturer and distributor of long steel products. Philip Casey describes the evolution of the company's strategy, organization, and financial and management issues as the company has grown to be the #2 steel producer in... View Details
- October 2001
- Supplement
BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design
By: Stefan H. Thomke
Chris Bangle describes how BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies in the very competitive automotive industry, he talks about how BMW is faced with the challenges of changing its... View Details
- June 2000 (Revised December 2000)
- Supplement
Microsoft Office 2000
Presents interviews with Microsoft Office employees. View Details
- May 2000
- Supplement
GE Compilation: Jack Welch 1981-1999
Excerpts of videotaped presentations and interviews with Jack Welch in five different time periods from 1981 to 1999. Welch comments on progress on GE's strategic, organizational, and managerial transformation, and his own role in leading that change. View Details
- May 2000
- Supplement
Old Colony Associates
By: Linda A. Hill
Presents performance management interviews between James Cranfield and Eugene Kearney of Old Colony Associates. View Details
- April 2000
- Supplement
BRL Hardy: Globalizing an Australian Wine Company
Interviews alternating the country subsidiary and corporate headquarters views of Christopher Carson, marketing director of BRL Hardy Europe and Steve Millar, marketing director and CEO of BRL Hardy Ltd. In four segments focusing on the source of... View Details
- April 2000
- Supplement
GE's Two-Decade Transformation: Interview with Jack Welch, November 1999 (Video)
An interview with Jack Welch on his views of the current status of GE's two-decade transformation and his changing role in leading it. Among topics discussed include his views of GE as a learning organization, the process of change that allowed GE's transformation to... View Details
- March 2000 (Revised November 2000)
- Case
IBM Corporation Turnaround
By: Robert D. Austin and Richard L. Nolan
Describes the details of IBM's dramatic corporate turnaround in the early 1990s led by CEO Louis V. Gerstner. Accounts of events are from interviews with IBM executives. Covers the factors that led to the company's decline and actions taken to recover. View Details
- November 1999
- Case
Doyle's Dealmaking Dilemma: Negotiating the Job Search
MBA student Doyle Williams searches for his ideal job in a private equity group and uses his negotiation skills to try to attain the best possible compensation package. View Details
- November 1999
- Supplement
"ACT UP": Peter Staley, An Interview with Professor Willis Emmons, November 17, 1995
Provides excerpts from an interview with Peter Staley of Act Up reflecting on the Wall Street protest against Burroughs Wellcome in the fall of 1989 and on the role and impact of AIDS advocacy and activism in general. View Details
- November 1999
- Supplement
STT Aerospace: Interview with Charles Damon, Chairman and CEO, February 8, 1999
By: Richard G. Hamermesh and Jeremy Dann
- September 1999
- Supplement
Jollibee Foods Corporation: International Expansion
Presents interviews with CEO Tony Tan Caktiong and international division VP, Noli Tingzon, elaborating on issues and raising new issues on Jollibee's global strategy and organization. View Details
- September 1999 (Revised February 2004)
- Case
WebSpective Software, Inc. (A)
By: Michael J. Roberts, Joseph B. Lassiter III, John T. Gourville and Sun Ming Wong
Describes the situation at WebSpective, a software company that develops products to help companies manage the network of servers that support their Websites. Describes the use of "concept engineering" tools to interview customers, determine their needs and the... View Details
Keywords: Entrepreneurship; Management Practices and Processes; Customers; Customer Focus and Relationships; Communication Intention and Meaning; Product Development; Product Marketing; Management Analysis, Tools, and Techniques; Customer Satisfaction; Marketing Strategy; Information Technology Industry