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    • All HBS Web  (3,111)
      • Faculty Publications  (637)

      International MarketingRemove International Marketing →

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      • February 2013 (Revised May 2013)
      • Case

      Juan Valdez: Innovation in Caffeination

      By: Michael I. Norton and Jeremy Dann
      Corporate entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the age of Starbucks, with café chain and packaged coffee ventures. In the 1970s and 80s, the iconic "Juan Valdez" ingredient brand was the most recognized in the world of coffee. The... View Details
      Keywords: Innovation; Branding; Global Business; Sales; Marketing; Retailing; Corporate Strategy; Organizational Change; Corporate Entrepreneurship; Brands and Branding; Innovation and Invention
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      Norton, Michael I., and Jeremy Dann. "Juan Valdez: Innovation in Caffeination." Harvard Business School Case 513-090, February 2013. (Revised May 2013.)
      • January 2013 (Revised May 2013)
      • Case

      Kunshan, Incorporated: The Making of China's Richest Town

      By: William C. Kirby, Nora Bynum, Tracy Yuen Manty and Erica M. Zendell
      In 1980, the city of Kunshan was mere countryside, registering neither on the Chinese government's nor the international business community's radar. By 2010, Kunshan had become the richest city per capita in China and a global technology powerhouse, home to companies... View Details
      Keywords: Foreign Investment; Entrepreneurship; Competition; Emerging Markets; FDI; Cross-Cultural and Cross-Border Issues; Innovation Leadership; Technology Industry; China; Taiwan Strait
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      Kirby, William C., Nora Bynum, Tracy Yuen Manty, and Erica M. Zendell. "Kunshan, Incorporated: The Making of China's Richest Town." Harvard Business School Case 313-103, January 2013. (Revised May 2013.)
      • January 2013 (Revised October 2014)
      • Case

      Barclays and the LIBOR Scandal

      By: Clayton S. Rose and Aldo Sesia
      In June of 2012, Barclays plc admitted that it had manipulated LIBOR—a benchmark interest rate that was fundamental to the operation of international financial markets and that was the basis for trillions of dollars of financial transactions. Between 2005 and 2009... View Details
      Keywords: Financial Systems; Financial Services; Corruption; Regulation; General Management; Management; Leadership; Economic Systems; Crime and Corruption; Ethics; Culture; Banking Industry; Financial Services Industry; United Kingdom
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      Rose, Clayton S., and Aldo Sesia. "Barclays and the LIBOR Scandal." Harvard Business School Case 313-075, January 2013. (Revised October 2014.)
      • November 2012 (Revised November 2013)
      • Case

      Persephone's Pomegranate: Crédit Agricole and Emporiki

      By: Dante Roscini, Daniela Beyersdorfer and Jerome Lenhardt
      In 2006 the French bank Crédit Agricole bought the Greek Emporiki bank, for €2.8 billion, at the peak of a bull market for bank takeovers. Six years, a major financial crisis, and €5.2 billion of losses later, in a context of great uncertainty in the European banking... View Details
      Keywords: Business and Government Relations; Currency; Development Economics; International Finance; International Relations; Banking Industry; Greece
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      Roscini, Dante, Daniela Beyersdorfer, and Jerome Lenhardt. "Persephone's Pomegranate: Crédit Agricole and Emporiki." Harvard Business School Case 713-055, November 2012. (Revised November 2013.)
      • November 2012 (Revised January 2013)
      • Case

      SANY: Going Global

      By: Rajiv Lal, Stefan Lippert, Nancy Hua Dai and Di Deng
      April 17, 2012, was a special day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5... View Details
      Keywords: China; Expansion; Business Growth; Heavy Industry; Strategy Development; Globalization; Growth and Development; Emerging Markets; Strategy; Construction Industry; Manufacturing Industry; Industrial Products Industry; Asia; China; Europe; Germany; India; North and Central America; South America
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      Lal, Rajiv, Stefan Lippert, Nancy Hua Dai, and Di Deng. "SANY: Going Global." Harvard Business School Case 513-058, November 2012. (Revised January 2013.)
      • October 2012 (Revised August 2013)
      • Case

      Russia and China: Energy Relations and International Politics

      By: Rawi Abdelal and Sogomon Tarontsi
      Russia and China are neighbors with complementary needs: Russia has an abundance of energy resources, which China needs to fuel its industry. The case analyzes the evolution of the China-Russia energy relations in the post-Cold War period, with an emphasis on the... View Details
      Keywords: Strategy; International Relations; Energy; Cross-Cultural and Cross-Border Issues; Globalized Markets and Industries; Business and Government Relations; Energy Industry; China; Russia
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      Abdelal, Rawi, and Sogomon Tarontsi. "Russia and China: Energy Relations and International Politics." Harvard Business School Case 713-045, October 2012. (Revised August 2013.)
      • 2012
      • Working Paper

      Can Implicit Regulation Change Financial Market Behavior? Evidence from Spitzer's Attack on Market Timers

      By: Charles C.Y. Wang
      This paper explores a natural experiment setup from the 2003-2004 mutual fund scandals to evaluate the effectiveness of implicit regulation on financial markets behavior. On average, buy-and-hold investors lost 218 basis points annually from 1998 to 2002 to market... View Details
      Keywords: Financial Markets; Market Timing; United States
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      Wang, Charles C.Y. "Can Implicit Regulation Change Financial Market Behavior? Evidence from Spitzer's Attack on Market Timers." Working Paper, 2012.
      • September 2012 (Revised September 2015)
      • Case

      Doing Business in Turkey

      By: Felix Oberholzer-Gee, Robin J. Ely, Daniela Beyersdorfer, Emilie Billaud and Cigdem Çelik
      In a rather flat international business environment characterized by shrinking markets and economic turmoil, Turkey promoted itself as one of the safe havens for investments. Led by the strong domestic demand of a young population, the country had tripled its GDP... View Details
      Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Fieldwork; Emerging Markets; Business Ventures; Strategy; Turkey
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      Oberholzer-Gee, Felix, Robin J. Ely, Daniela Beyersdorfer, Emilie Billaud, and Cigdem Çelik. "Doing Business in Turkey." Harvard Business School Case 713-433, September 2012. (Revised September 2015.)
      • September 2012 (Revised July 2013)
      • Case

      Can the Eurozone Survive?

      By: Dante Roscini and Jonathan Schlefer
      The sovereign debt crisis that took Greece by storm in 2010 began to spread to other European markets. Within a few months Ireland and Portugal had also lost access to the sovereign debt markets and had to rely on supranational loans for their financing. The risk of... View Details
      Keywords: Sovereign Debt Crisis; Currency Areas; Financial Crisis; Borrowing and Debt; Currency Exchange Rate; International Relations; Banking Industry; European Union; Germany; France; Italy; Spain; Greece; Portugal
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      Roscini, Dante, and Jonathan Schlefer. "Can the Eurozone Survive?" Harvard Business School Case 713-034, September 2012. (Revised July 2013.)
      • August 2012 (Revised November 2012)
      • Case

      Viterra

      By: Ray A. Goldberg and Matthew Preble
      As Mayo Schmidt's tenure as CEO of the Canadian-based agribusiness Viterra wound down before its sale to the Swiss-based commodity company Glencore, he reflected on his tenure, which had seen the firm grow from a Canadian-focused agricultural cooperative to an... View Details
      Keywords: Change Management; Vision; Strategy And Execution; Growth Strategy; Organizational Change And Transformation; International Business; Farm Cooperatives; Agribusiness; Leading Change; Growth and Development Strategy; Market Entry and Exit; Organizational Change and Adaptation; Agriculture and Agribusiness Industry; Canada; Australia; Asia; North America; Europe
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      Goldberg, Ray A., and Matthew Preble. "Viterra." Harvard Business School Case 913-401, August 2012. (Revised November 2012.)
      • July 2012
      • Case

      Droga5: Launching Jay-Z's Decoded

      By: Anita Elberse and Kwame Owusu-Kesse
      In 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter—better known as Jay-Z—and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of... View Details
      Keywords: Advertising; Advertising Campaigns; Marketing; Brands and Branding; Entertainment; Advertising Industry; Entertainment and Recreation Industry
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      Elberse, Anita, and Kwame Owusu-Kesse. "Droga5: Launching Jay-Z's Decoded." Harvard Business School Case 513-032, July 2012.
      • June 2012
      • Case

      Innovating at AT&T: Partnering to Lead the Broadband Revolution

      By: Lynda M. Applegate, Phillip Andrews and Kerry Herman
      In 2010, the U.S. retail market value for next-generation non-handset wirelessly-enabled devices was just over $1 billion. By 2011 it had grown 1,141% to $13.2 billion and was forecast to reach $24.7 billion in 2015. At the same time, user demand for data was surging... View Details
      Keywords: Innovation & Entrepreneurship; Team Leadership; Emerging Technologies; Business Models; Business To Business; Corporate Vision; Growth Strategy; Corporate Culture; Innovation and Invention; Corporate Entrepreneurship; Partners and Partnerships; Leadership; Mobile and Wireless Technology; Growth and Development Strategy; Globalized Firms and Management; Business Model; Technology Industry; United States
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      Applegate, Lynda M., Phillip Andrews, and Kerry Herman. "Innovating at AT&T: Partnering to Lead the Broadband Revolution." Harvard Business School Case 812-124, June 2012.
      • June 2012 (Revised October 2012)
      • Teaching Note

      TripAdvisor (TN)

      By: Sunil Gupta
      By 2010, TripAdvisor (TA) was the largest travel site in the world operating in 24 countries and 16 languages, with listings for 455,000 hotels, 92,000 attractions and 564,000 restaurants in over 71,000 destinations worldwide. It had over 40 million reviews from 35... View Details
      Keywords: Marketing; Digital Marketing; Marketing Strategy; Internet and the Web; Travel Industry; Tourism Industry; China; United States
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      Gupta, Sunil. "TripAdvisor (TN)." Harvard Business School Teaching Note 512-108, June 2012. (Revised October 2012.)
      • April 2012
      • Case

      Bella Healthcare India

      By: Dorothy Leonard and Sunru Yong
      Bella Healthcare India was originally established in Bangalore as a low-cost manufacturing facility for a U.S.-based cardiology equipment developer. Under country manager Joseph Cherian it evolved considerably, developing its own research and development capabilities.... View Details
      Keywords: India; Productivity; Organizational Development; International Business; R&D; Cross-cultural Relations; Medical Equipment & Devices; Joint Ventures; Medical Specialties; Research and Development; Product Development; Organizational Change and Adaptation; Strategy; Decision Choices and Conditions; Health Care and Treatment; Product Launch; Failure; Cross-Cultural and Cross-Border Issues; Medical Devices and Supplies Industry; Bangalore
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      Leonard, Dorothy, and Sunru Yong. "Bella Healthcare India." Harvard Business School Brief Case 124-440, April 2012.
      • April 2012
      • Article

      Local R&D Strategies and Multi-location Firms: The Role of Internal Linkages

      By: Juan Alcacer and Minyuan Zhao
      This study looks at the role of firms' internal linkages in highly competitive technology clusters, where much of the world's R&D takes place. The leading players in these clusters are multilocation firms that organize and integrate knowledge across sites worldwide.... View Details
      Keywords: Multinational Firms and Management; Technological Innovation; Knowledge Use and Leverage; Management Analysis, Tools, and Techniques; Research and Development; Risk and Uncertainty; Competition; Competitive Advantage; Technology
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      Alcacer, Juan, and Minyuan Zhao. "Local R&D Strategies and Multi-location Firms: The Role of Internal Linkages." Management Science 58, no. 4 (April 2012): 734–753.
      • April 2012
      • Article

      Retail Doesn't Cross Borders: Here's Why and What to Do about It

      By: Marcel Corstjens and Rajiv Lal
      Most companies assume that the easiest way to grow is by investing overseas and that the developing world offers the best opportunities for boosting revenues and profits today. However, success abroad varies widely, and research shows that it's often tough to... View Details
      Keywords: Operations; Growth and Development Strategy; Globalization; Cross-Cultural and Cross-Border Issues; Local Range; Retail Industry
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      Corstjens, Marcel, and Rajiv Lal. "Retail Doesn't Cross Borders: Here's Why and What to Do about It." Harvard Business Review 90, no. 4 (April 2012).
      • March 2012
      • Case

      Angry Birds

      By: Sunil Gupta and Dharmishta Rood
      Within months of its launch in December 2009, Angry Birds, a mobile game created by a small Finnish company, Rovio Entertainment Ltd., became an international hit. By late 2011, Rovio was not only making Angry Birds games for the iPhone, Android and other mobile... View Details
      Keywords: Brands and Branding; Marketing Strategy; Diversification; Expansion; Video Game Industry; Finland
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      Gupta, Sunil, and Dharmishta Rood. "Angry Birds." Harvard Business School Case 512-033, March 2012.
      • February 2012
      • Article

      Management Practices across Firms and Countries

      By: Nicholas Bloom, Christos Genakos, Raffaella Sadun and John Van Reenen
      For the last decade we have been using double-blind survey techniques and randomized sampling to construct management data on over 10,000 organizations across 20 countries. On average, we find that in manufacturing American, Japanese, and German firms are the best... View Details
      Keywords: Management Practices and Processes; Competency and Skills; Governing Rules, Regulations, and Reforms; Organizations; Developing Countries and Economies; Economic Sectors; Performance; Business and Shareholder Relations; Private Equity; Multinational Firms and Management; United States; Germany; Japan; China; India
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      Bloom, Nicholas, Christos Genakos, Raffaella Sadun, and John Van Reenen. "Management Practices across Firms and Countries." Academy of Management Perspectives 26, no. 1 (February 2012): 12–33.
      • 2012
      • Case

      Beyondsoft Co., Ltd. (B)

      By: F. Warren McFarlan, Donghong Li and Hong Zhang
      The case "Beyondsoft Co., Ltd. (A)" completed in early 2010 described the strategic path of Beyondsoft over its history of more than 10 years since its foundation in 1995, containing its major business lines and the relations with the major customers at that time, the... View Details
      Keywords: Computer Software; Entrepreneurship; Outsourcing; Strategy; China; Information Technology; China
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      McFarlan, F. Warren, Donghong Li, and Hong Zhang. "Beyondsoft Co., Ltd. (B)." Tsinghua University Case, 2012.
      • 2012
      • Teaching Note

      Beyondsoft Co., Ltd. (B) (TN)

      By: F. Warren McFarlan, Donghong Li and Hong Zhang
      The case "Beyondsoft Co., Ltd. (A)" completed in early 2010 described the strategic path of Beyondsoft over its history of more than 10 years since its foundation in 1995, containing its major business lines and the relations with the major customers at that time, the... View Details
      Keywords: Computer Software; Entrepreneurship; Information Technology; Outsourcing; Strategy; China; Applications and Software; China
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      McFarlan, F. Warren, Donghong Li, and Hong Zhang. "Beyondsoft Co., Ltd. (B) (TN)." Tsinghua University Teaching Note, 2012.
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