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  • All HBS Web  (1,228)
    • People  (8)
    • News  (318)
    • Research  (527)
    • Events  (4)
    • Multimedia  (2)
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  • 27 Oct 2002
  • Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

shortsighted, sub-optimal, and conflict-ridden. For example, when field sales, telesales, and customer service people all interact with the same account, the objective is flawless, efficient, timely service but the real result can be... View Details
Keywords: by Benson Shapiro
  • 15 Apr 2019
  • Research & Ideas

Infographic: Can I Please Speak to an Actual Person?

Based on the Working Paper, Mitigating the Negative Effects of Customer Anxiety through Access to Human Contact (pdf) by Michelle A. Shell and Ryan W. Buell.  Shell is a doctoral student at Harvard Business School, and Buell is the UPS Foundation Associate Professor of... View Details
Keywords: by Katherine Vizcardo and Danielle Kost; Service
  • 19 Sep 2016
  • Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

identify critical real-world problems as the basis for new research.” “I can’t help people if they don’t know about my work” Interacting with business practitioners is especially helpful in garnering new ideas for behavioral scientists... View Details
Keywords: by Carmen Nobel; Education
  • 02 Jul 2013
  • First Look

First Look: July 2

organization, why men believe women are more emotionally intelligent, and the challenges female directors of corporations face in interacting with their male counterparts. 2006 pub Who Lives in the C-Suite? Organizational Structure and... View Details
Keywords: Anna Secino
  • December 2021
  • Article

Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations

By: Jonas Paul Schöne, Brian Parkinson and Amit Goldenberg
What type of emotional language spreads further in political discourses on social media? Previous research has focused on situations that primarily elicited negative emotions, showing that negative language tended to spread further. The current project extends existing... View Details
Keywords: Negative Emotions; Emotional Influence; Emotional Resonance; Political Discourse; Emotion Contagion; Intergroup; Interactive Communication; Emotions; Government and Politics; Social Media
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Schöne, Jonas Paul, Brian Parkinson, and Amit Goldenberg. "Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations." Affective Science 2, no. 4 (December 2021): 379–390.
  • 02 May 2016
  • Research & Ideas

Why People Don’t Vote--and How a Good Ground Game Helps

informed overall than native-born citizens. Another explanation, however, is that the visits simply sent a message that these voters’ opinions mattered. “They sent a very different signal than the interactions immigrants have with most... View Details
Keywords: by Michael Blanding; Communications; Communications
  • December 1995
  • Supplement

EnClean: Malcolm Waddell, CEO, Video

By: David J. Collis
Presents Malcolm Waddell in a question-and-answer session (the actual questions do not appear on the tape) with HBS MBA students following a class in which the case is discussed. View Details
Keywords: Diversification; Restructuring; Corporate Strategy; Going Public; Decision Making; Acquisition; Interactive Communication
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Collis, David J. "EnClean: Malcolm Waddell, CEO, Video." Harvard Business School Video Supplement 796-508, December 1995.
  • 3 Aug 2007 - 8 Aug 2007
  • Conference Presentation

Virtual Team Learning: Reflecting and Acting, Alone or With Others

By: Lynda M. Applegate and Deborah Soule
Keywords: Groups and Teams; Learning; Interactive Communication
Citation
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Applegate, Lynda M., and Deborah Soule. "Virtual Team Learning: Reflecting and Acting, Alone or With Others." Paper presented at the Academy of Management Annual Meeting, Philadelphia, PA, August 03–08, 2007.
  • January 2010 (Revised August 2012)
  • Background Note

Note on Telemedicine

By: Regina E. Herzlinger and Jillian Copeland
This note provides background in all the modalities of telemedicine. It accompanies the cases "Medtronic: Patient Management Initiative" (A) and (B), HBS Nos. 302-005 and 309-064. View Details
Keywords: Interactive Communication; Entrepreneurship; Health Care and Treatment; Technological Innovation; Information Technology; Health Industry; Telecommunications Industry
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Herzlinger, Regina E., and Jillian Copeland. "Note on Telemedicine." Harvard Business School Background Note 310-075, January 2010. (Revised August 2012.)
  • April 2011
  • Case

Shimano: The Intel of the Bicycle Business

By: Hirotaka Takeuchi and Carin-Isabel Knoop
Shimano, known as the Intel of the bicycle business, is contemplating on investing in a new growth market, namely the comfort bicycle market. View Details
Keywords: Business Growth and Maturation; Interactive Communication; Knowledge Use and Leverage; Industry Growth; Expansion; Bicycle Industry
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Takeuchi, Hirotaka, and Carin-Isabel Knoop. "Shimano: The Intel of the Bicycle Business." Harvard Business School Case 711-460, April 2011.
  • 04 Jun 2018
  • Research & Ideas

Think of it as Professors in Cars Having Coffee

do it to learn. We do it to push ourselves to think harder about the things that we care about. In our classrooms, we encourage debate, but we don't encourage people to just shout at each other. We encourage debate in the spirit of learning, so there is a civility with... View Details
Keywords: by Sean Silverthorne; Education; Entertainment & Recreation
  • 13 Mar 2019
  • Research & Ideas

Ignore This Advice at Your Own Peril

maintaining a good relationship,” Blunden says. “So you should consider how ignoring someone’s advice might impact that relationship and be aware from a connection and career standpoint that these interactions could have a detrimental... View Details
Keywords: by Dina Gerdeman
  • 27 Jul 2011
  • Research & Ideas

Customer Loyalty Programs That Work

retailers to have two-way, back-and-forth interactions with customers," says Alvarez. "With smartphones, you have location-based information, so you can communicate with customers where they... View Details
Keywords: by Maggie Starvish; Retail
  • 17 Feb 2015
  • HBS Case

HBS Cases: The Battle for San Francisco

was little they could do to address systemic problems of such magnitude. "I think of San Francisco as many layers of communities that see right past each other, but live right on top of each other," one MBA observed, noting that... View Details
Keywords: by Michael Blanding; Technology
  • 03 Sep 2024
  • Research & Ideas

Is It Even Possible to Dam the Flow of Misleading Content Online?

are subject to human error and bias. Recognizing these limits, the authors focus most of their attention on “opaque” policies, where the precise mechanisms and processes of content moderation are not fully transparent to users. Two types of content While examining... View Details
Keywords: by Jay Fitzgerald; Information Technology; Technology
  • March 1986 (Revised November 1990)
  • Case

Valerie Morgan

By: Howard H. Stevenson
Presents interviews and conversations with a woman who recently started a publishing house. Primarily concerns her immediate future regarding harvesting options: IPO, sell out, step up to chairman, venture capital, etc. Also deals with the excitement and thrill of... View Details
Keywords: Interactive Communication; Decision Choices and Conditions; Entrepreneurship; Cash; Initial Public Offering; Business or Company Management; Strategic Planning; Publishing Industry
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Stevenson, Howard H. "Valerie Morgan." Harvard Business School Case 386-164, March 1986. (Revised November 1990.)
  • 19 Nov 2001
  • Research & Ideas

Wrapping Your Alliances In a World Wide Web

improve. The U.S. high-tech manufacturing community is perhaps furthest along with this effort; it has created a consortium called RosettaNet to develop standards at all required levels—from XML data formats to View Details
Keywords: by Andrew McAfee
  • 25 Apr 2019
  • Research & Ideas

Incubators Take Notice: Your Entrepreneurs Are Networking with the Wrong People

engineering Koning’s research might be sobering to the cities and institutions that invest in startup-focused events and programs in the hopes of stirring innovation and prosperity. Even if a fledgling community emerges from the View Details
Keywords: by Danielle Kost
  • 22 Jul 2015
  • Research & Ideas

Name Your Price. Really.

people into a more communal relationship, they have a higher willingness to pay” According to Shelle M. Santana, an assistant professor in the Marketing unit at Harvard Business School, I may have been influenced by View Details
Keywords: by Michael Blanding; Consumer Products
  • 23 May 2000
  • Research & Ideas

The Emerging Art of Negotiation

examine what are known as "shared mental models." In these studies, researchers analyze how the interaction between negotiators, springing from the negotiators' beliefs and preconceptions, can actually alter the game and fix its... View Details
Keywords: by Martha Lagace
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