Integrated Design - Publications - Faculty & Research

22 Nov 2023
Research & Ideas

Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle

each answer, McFowland notes. Where AI excels: Design a shoe The first half of the consultants tackled a series of 18 tasks selected to exist “inside the frontier” of what ChatGPT can do well. They were asked to imagine that they worked... View Details

Keywords: by Rachel Layne; Information Technology; Technology

16 Apr 2007
Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

differs. ITunes provides a unified interface that seamlessly integrates the location, purchase, and consumption of content. Users of p2p networks, on the other hand, must navigate a complex environment and endure varying levels of... View Details

Keywords: by Sean Silverthorne; Music

March 2024
Module Note

Module Note on the Structuring of Collaborative Work

By: Ethan Bernstein

This module note for instructors describes the organizational structure module of the Managing Human Capital course that integrates insights from research on workplace connectivity (who gets to communicate with whom) and workplace transparency (who gets to observe... View Details

Keywords: Human Resources; Management; Organizational Design; Organizational Structure; Human Capital

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Program

Leadership for Senior Executives

team Take innovation to the next level Create a context that encourages the development of both bottom-up and top-down ideas for improvement Integrate design-thinking principles into your innovation practices Evaluate whether your culture... View Details

25 Apr 2023
Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

methods. “The success of Amazon, Shopify, and social commerce sites such as Instagram convinced consumers to move much of their purchasing power online. ” That the model was born in China is not surprising because China has long had the problem that SHEIN and Temu were... View Details

Keywords: by John Deighton; Fashion; Retail; Consumer Products

29 Feb 2000
Research & Ideas

Whence IT Value?

question around which many IT vendors design and sell their products. Instead, functionality continues to be king. New releases of everything from ERP to office automation software tout the new functionality they provide — in other words,... View Details

Keywords: by Andrew McAfee

March 2021 (Revised August 2022)
Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal

In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details

Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States

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09 May 2014
Working Paper Summaries

‘My Bad!’ How Internal Attribution and Ambiguity of Responsibility Affect Learning from Failure

Keywords: by Christopher G. Myers, Bradley R. Staats & Francesca Gino

Program

Managing Innovation

Summary What differentiates the world's most innovative companies? How do you design an innovation strategy? And how do you execute a cutting-edge innovation initiative? This program takes a deep dive into the latest innovation tools,... View Details

03 Mar 2009
First Look

First Look: March 3, 2009

Several conclusions arise than can help inform the design of care delivery platforms for HIV/AIDS. Download the paper: http://www.hbs.edu/research/pdf/09-093.pdf Cases & Course MaterialsAccenture's War for Talent in India Harvard... View Details

Keywords: Martha Lagace

Web

Value-Based Health Care - Institute For Strategy And Competitiveness

Measure Outcomes & Cost for Every Patient Outcomes and cost are measured for every patient. Aligning Reimbursement with Value Reimbursement models that reward both better outcomes and efficiency of care, such as bundled payments. Systems View Details

08 Nov 2023
Blog Post

Zone Defense: These self-driving, AI-powered drones do recon so soldiers don’t have to

deployed, couldn’t understand why the military would design a high-tech armored suit for a person when artificial intelligence could do the job with significantly less risk. “Why wouldn’t they just put in a computer to control the suit?”... View Details

Keywords: Technology; Entrepreneurship

Program

Leading Global Businesses

global competitive advantage for your company, continue developing your own global leadership, and build global leadership capacity throughout your organization. Details Design sound global strategies and build strong global organizations... View Details

2013
Working Paper

Entrepreneurs, Firms and Global Wealth since 1850

By: G. Jones

This working paper integrates the role of entrepreneurship and firms into debates on why Asia, Latin America and Africa were slow to catch up with the West following the Industrial Revolution and the advent of modern economic growth. It argues that the currently... View Details

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Podcast - Business & Environment

climate risks. Sarah shares insights from her work building predictive wildfire risk models using satellite imagery, AI, and systems design to enable more targeted insurance underwriting and disaster preparedness. She also explains how... View Details

20 Apr 2010
First Look

First Look: April 20

fundamental challenges of science-based businesses: 1) managing and rewarding long-term risk, 2) integrating across technical disciplines, and 3) learning. Whereas these challenges were once managed inside the boundaries of corporate... View Details

Keywords: Martha Lagace

October 2012 (Revised August 2013)
Case

Global Unichip Corporation (A)

By: Willy Shih and Chen-Fu Chien

Global Unichip Corporation (GUC) is a design services company that acts as a front-end to TSMC, the world's largest semiconductor foundry. In so doing, it masked the complexity of the latest process technologies, and reduced the entry barriers for small firms to... View Details

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Degrees, Certifications & Alumni Status | About

Behavior, Strategy, and Technology & Operations Management. Harvard Business Analytics Program Grants : Certificate of Completion Alumni Status : No The Harvard Business Analytics Program is an online certificate program designed for... View Details

26 Apr 2023
In Practice

Is AI Coming for Your Job?

that they understand how to use cognitive AI to transform their operations, the impact on workers promises to be dramatic. White-collar workers whose job security was founded on their knowledge of complex processes and ability to View Details

Keywords: by Kristen Senz; Technology

March 2011
Case

MorphoSys AG: The Evolution of a Biotechnology Business Model

By: Gary P. Pisano, Ryan Johnson and Carin-Isabel Knoop

In the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently,... View Details