Publications

30 Jan 2019
What Do You Think?

Who Will Measure up to These Two Remarkable Leaders?

Dimon, CEO of JP Morgan, whom he cited for his approach of “doing business in a first class way.” Dimon majored in psychology and economics at Tufts University and completed an MBA at the Harvard Business School. Darmody1 added other... View Details

Keywords: by James Heskett; Air Transportation; Financial Services

01 Mar 2004
Lessons from the Classroom

Mission to Mars: It Really Is Rocket Science

employ to successfully return to the Red Planet. The case, "Mission to Mars," looks at changes the space agency has made not only recently but also over several... View Details

Keywords: by Sean Silverthorne

14 Sep 2016
Research & Ideas

Web Surfers Have a Schedule and Stick to It

NOTICE For web-based businesses looking to attract users, the implications have some interesting strategy considerations, although this is not a large focus of the study. “To reach people, you can’t do what... View Details

Keywords: by Julia Hanna; Retail; Web Services

30 May 2018
Research & Ideas

Should Retailers Match Their Own Prices Online and in Stores?

to lose money if they grant price discounts in-store to inquiring customers—although some will do so to appease an angry customer or through a sense of fairness. In some cases,... View Details

Keywords: by Dina Gerdeman; Retail

June 2023
Article

Gaining Organizational Adoption: Strategically Pacing the Deployment of Digital Innovations

By: Rebecca Karp

Scholars have long suggested that to foster adoption for their innovative products and services, entrepreneurs should engage with customers to better understand their unmet needs. Yet, customers frequently reside in organizations, and organizational members may not be... View Details

Keywords: Entrepreneurship And Strategy; Digital Innovation; Healthcare; Work And Organizations; Organizational Adoption; B2B; Customers; Technology Adoption; Innovation Strategy; Organizational Change and Adaptation

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07 Dec 2016
HBS Case

Why Millennials Flock to Fintech for Personal Investing

Viceira, is by keeping costs low. Traditional financial advisors are all about establishing a personal relationship with their clients, understanding their financial situation and walking them through their options. By pursuing a “one-size-fits-all” View Details

Keywords: by Michael Blanding; Financial Services

March 2013
Article

From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America

By: Marion Fourcade and Rakesh Khurana

This article draws on historical material to examine the co-evolution of economic science and business education over the course of the twentieth century, showing that fields evolve not only through internal struggles but also through struggles taking place in adjacent... View Details

Keywords: Professions; Disciplines; Neo-Liberalism; Education; Economics; Finance; Society; United States

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22 Jun 2009
Research & Ideas

“Too Big To Fail”: Reining In Large Financial Firms

restructure, sell, or liquidate a failing company. Bottom line, no firm should be too big to fail. At the same time, the majority of financial firms that pose no systemic risk should face relatively light regulation, ensuring their... View Details

Keywords: by Roger Thompson; Banking; Financial Services

May 2013 (Revised May 2014)
Case

Innovation at the Boston Consulting Group

By: Robert G. Eccles, Das Narayandas and Penelope Rossano

This case is about how the Boston Consulting Group has approached innovation from its founding to the present day. It discusses the role of the firm's talent market and client market in developing these innovations. View Details

Keywords: Innovation; Strategy Consulting; Professional Service Firm; Knowledge Management; Client Management; Product Development; Leadership; Customer Focus and Relationships; Customer Value and Value Chain; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Value Creation; Consulting Industry

2009
Working Paper

Where Is the Pharmacy to the World? International Regulatory Variation and Pharmaceutical Industry Location

By: Arthur Daemmrich

A consumer-oriented model for drug development and use has attracted attention in recent years as an alternative to the much-maligned approach of mass-marketing blockbuster drugs. In a parallel development, patients and disease-based organizations have assumed greater... View Details

Keywords: Governing Rules, Regulations, and Reforms; Health Disorders; Health Testing and Trials; Power and Influence; Competitive Strategy; Pharmaceutical Industry; European Union; Germany; United States

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May 2021
Teaching Note

From Globalization to Dual Digital Transformation: CEO Thierry Breton Leading Atos Into 'Digital Shockwaves'

By: Tsedal Neeley

Teaching Note for HBS Case Nos. 419-027 and 419-046. Thierry Breton, chairman and CEO of IT company Atos, faces a pivotal juncture. After spending eight intense years scaling the company globally to over 100,000 employees in 70 countries, he sees digital shockwaves... View Details

Keywords: Multinational Firms and Management; Transformation; Strategy; Disruption; Employees; Competency and Skills; Training; Organizational Culture; Digital Transformation; Information Technology Industry

03 Dec 2008
What Do You Think?

Can Housing and Credit be “Nudged” Back to Health?

will fall." P. Maxson asked, "Who gets to decide what the 'right' choices are?" Ironically, some who questioned "nudge" strategies favored other perhaps more draconian solutions.... View Details

Keywords: by Jim Heskett

January 2024 (Revised January 2025)
Case

Huawei: Resilience amid Autarky and Adversity

By: William C. Kirby and Daniel Fu

In September 2023, Huawei made a dramatic return to the global smartphone space with the launch of its Mate 60 Pro smartphone, equipped with an indigenously designed, 7nm chip. This came despite a myriad of export controls and restrictions imposed against the company... View Details

December 2024
Case

Blue Cross Blue Shield of Michigan (BCBSM): The AI Journey

By: Shikhar Ghosh

In early 2024, Bill Fandrich, Executive VP and CIO of Blue Cross Blue Shield of Michigan (BCBSM), faced a critical decision about AI adoption within the organization. Fandrich had championed AI implementation at BCBSM. After successfully developing three AI... View Details

2013
Book

What You're Really Meant To Do: A Road Map for Reaching Your Unique Potential

By: Robert Steven Kaplan

How do you create your own definition of success—and reach your unique potential? Building a fulfilling life and career can be a daunting challenge. It takes courage and hard work. Too often, we charge down a path leading to "success" as defined by those around us—and... View Details

Keywords: Career Planning; Vocational Guidance; Job Satisfaction; Satisfaction; Personal Development and Career; Customization and Personalization

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16 Feb 2021
Research & Ideas

To Fight Climate Change, Should Green Investors Reconsider Big Oil?

investment or standing in the way? The results of the study have already drawn the attention of pension funds and other asset managers. Some observers have questioned whether oil producers are really using the technologies they’re patenting, or if the patents are part... View Details

Keywords: by Kristen Senz; Energy

Research Summary

Overview

By: Roberto Verganti

Roberto’s research focuses on how to create innovations that are meaningful for people, for society, and for their creators. He explores how leaders and organizations generate radically new visions, and make those visions come real. His studies lie at the intersection... View Details

Keywords: Integrated Design; Strategy; Design Thinking; Innovation; Artificial Intelligence; Design; Technology; Leadership; Innovation Strategy

March 2015 (Revised June 2015)
Case

Medalogix

By: Richard G. Hamermesh and Matthew G. Preble

This case examines an exciting new approach to health care that will help care providers identify when hospice services are the appropriate type of care for patients. The company, Medalogix, already has a product on the market that uses a proprietary algorithm to... View Details

Keywords: Health Care; Health Care Entrepreneurship; Health Care Services; Implementing Strategy; Dissemination; Innovation; Market Selection; Health; Health Care and Treatment; Analytics and Data Science; Marketing Strategy; Innovation and Management; Innovation Strategy; Health Industry; United States