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- Faculty Publications (60)
Show Results For
- All HBS Web (316)
- Faculty Publications (60)
- 01 Oct 1996
- News
Lasting Impressions
problems, and the opportunity to confront a variety of issues - the School had an extraordinary influence on my life," states Mathias. "I tend to remember the professors, particularly in finance, more than the courses, though: Colyer... View Details
Keywords: Deborah E. Blagg
- 12 Feb 2013
- First Look
First Look: Feb. 12
static, envy-free equilibria. Furthermore, convergence is efficient, and the entry of low-quality advertisers does not slow convergence. Because our approach predominantly relies on assumptions common in the sponsored search literature,... View Details
Keywords: Sean Silverthorne
- 25 Sep 2012
- First Look
First Look: September 25
Fund Relationships Bias Analyst Recommendations? Authors: Michael Firth, Chen Lin, Ping Liu, and Yuhai Xuan Publication: Journal of Accounting Research (forthcoming) Abstract This article investigates whether the business relations between mutual funds and brokerage... View Details
Keywords: Sean Silverthorne
- 15 Aug 2005
- HBS Case
Classic Cases Live On at HBS
But how much should the company charge for it? Little is known of the pad's potential market, and there is little data available regarding other variables that would also influence the product's price. "The company's president came... View Details
Keywords: by Garry Emmons
- 01 Mar 2005
- News
Answering the Call
little data available regarding other variables that would also influence the product’s price. “The company’s president came to us with the idea for a case because he was perplexed about how to price the new pile driver and hammer pads,”... View Details
- 01 Mar 2006
- News
The Producers
on 4,000 screens and try to recoup everything as fast as you can with a blitz of advertising over the first weekend.” Clearly, there are easier ways to earn a living than to produce movies — but few other businesses create a product for... View Details
- 25 Sep 2017
- Research & Ideas
Why Politics is Failing America, and What Business Can Do To Help
$16 billion, and nearly 20,000 jobs could be attributed to campaign staffing, consulting, and lobbying. The political media also benefitted, with most major news outlets posting record advertising revenues last year as a result of... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
- 01 Dec 2017
- News
Yoga Inc.
amenities. (Bloomberg/Getty Images) “Yoga is at the core of our identity and culture,” Yeung continues. “It has kept us grounded in who we are as a company. It influences our brand strategy, the product categories we go after, and the... View Details
Keywords: Deborah Halber
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
distribution channels tend to exhibit a strong inertia. Of all the elements of a company's marketing strategy, distribution channels are perhaps the hardest to change. Three primary factors explain why: 1. Any change in distribution necessarily involves many different... View Details
- 26 Feb 2008
- First Look
First Look: February 26, 2008
time. Optimal Deterrence When Judgment-Proof Agents Are Paid in Arrears—With an Application to Online Advertising Fraud Author:Benjamin G. Edelman Abstract I develop a screening model with delayed payments and probabilistic delayed... View Details
Keywords: Martha Lagace
- 19 Jul 2011
- First Look
First Look: July 19
common resources, such as advertising or production capacity, across activities. Within the literature on corporate strategy, this tension between focus and breadth is reconciled by the concept of related diversification (i.e., a firm... View Details
Keywords: Sean Silverthorne
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
avenues to drive traffic to their stores (with continued caution and hygiene measures, given the public health situation). First, direct-response advertising like a Facebook advertisement—generally associated with driving e-commerce... View Details
- 01 Jun 2016
- News
Alumni and Faculty Books for June 2016
Fabufestan Exposés-Book I by Ralph Hancox (PMD 26) (Fictive Press) The adventures of Gregor “Legs” Morowitz, on parole and virtually destitute, after he is offered his old job back at a Canadian boutique documentary and advertising... View Details
- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
experience with the Silicon Valley business model. Before she started BulkWhiz in 2017, she worked at Facebook as the head of brand advertising in the Middle East and North Africa. And it was in that role that she saw opportunity for... View Details
- 08 May 2007
- First Look
First Look: May 8, 2007
special focus is the influence that the EU accession process has on the Latvian economy and on economic policy choices in the country. Challenges students to discuss how the environment changes as EU membership is achieved, and which new... View Details
Keywords: Martha Lagace
- 14 Jan 2014
- First Look
First Look: January 14
Redrawing the Lines: Did Political Incumbents Influence Electoral Redistricting in the World's Largest Democracy? By: Iyer, Lakshmi, and Maya Reddy Abstract—In 2008, the boundaries of national and state electoral constituencies in India... View Details
Keywords: Sean Silverthorne
- 13 Sep 2011
- First Look
First Look: September 13
I. Norton Publication:Management Science (forthcoming) Abstract Building on previous research in economics and psychology, we propose that the costliness of initial prosocial behavior positively influences whether that behavior leads to... View Details
Keywords: Sean Silverthorne
- 29 Sep 2009
- First Look
First Look: September 29
Strategies to Fight Ad-sponsored Rivals Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical... View Details
Keywords: Martha Lagace
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 28 Jan 2014
- First Look
First Look: January 28
information and thus protect IP. We investigate the impact of modularity on IP protection by formally modeling the threat of expropriation by agents. The principal has three options to address this threat: trust, licensing, and paying agents to stay loyal. We show how... View Details
Keywords: Sean Silverthorne