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- All HBS Web (776)
- Faculty Publications (133)
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- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
New research from Harvard Business School shows that mass advertising is better at swaying undecided consumers while face-to-face personal selling is more suited at closing the deal for those already leaning toward a particular product. In this case, the View Details
Keywords: by Dina Gerdeman
- 13 Jan 2009
- First Look
First Look: January 13, 2009
most productive sites prefer to pay CPC, while advertisers with lower quality sites prefer to pay CPA—a result that may be viewed as counterintuitive since low quality sites cannot proudly tout their conversion rates. This result holds... View Details
Keywords: Martha Lagace
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
forge a partnership with another set of customers. Like companies in many industries, Mobil's immediate customers were independent wholesalers and retailers. Franchised retailers purchased gasoline and lubricant View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 20 Aug 2018
- Research & Ideas
Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All
marketing chicanery almost by accident. He was working on a related project involving a major US-based clothing and accessories brand (he can’t say which), when he noticed something odd happening at their outlet stores. “They never even tried to sell the View Details
- 30 Jan 2007
- First Look
First Look: January 30, 2007
Working PapersDo Employment Protections Reduce Productivity? Evidence from U.S. States Authors:David H. Autor, William R. Kerr, and Adriana D. Kugler Abstract Theory predicts that mandated employment protections may reduce productivity... View Details
Keywords: Martha Lagace
- 15 May 2012
- First Look
First Look: May 15
regarded as China's most independent newsmagazine, gathered his core team for an urgent meeting. His pioneering editor Hu Shuli, described for her fiercely independent journalism as "the most dangerous... View Details
Keywords: Carmen Nobel
- 30 Nov 2018
- What Do You Think?
What’s the Best Administrative Approach to Climate Change?
Summing Up: Should a 'Montreal Protocol' for Administering Global Warming Be Pursued? Climate change and how to manage it is a daunting subject. Nevertheless, several readers of this month’s column were willing to venture a model or two for administering a system... View Details
- 16 May 2005
- Research & Ideas
Confronting the Reality of Web Services
services, what benefits have they realized? Do they gain competitive advantage? A: It sure looks like Amazon and eBay are strengthening their positions and continuing to grow by using Web services well. I studied an effort by IBM and its View Details
Keywords: by Sara Grant
- 07 Apr 2003
- Research & Ideas
Three Steps for Crisis Prevention
company pressed forward with launches of GMO food products in Europe, giving far too little weight to the fact that Europeans were still reeling from the mad cow disease crisis, reports of dioxin-contaminated chicken, and numerous other... View Details
Keywords: by Michael D. Watkins & Max H. Bazerman
- 06 May 2002
- Research & Ideas
Profits for Nonprofits: Earning Your Own Way
stems from the Catholic Worker movement's personalist tradition, which means that Haley House staff and volunteers work intensely with small numbers of people as a way of trying to create deeper change in them. Haley House launched the bakery several years ago to spur... View Details
Keywords: by Martha Lagace
- 16 Jul 2013
- First Look
First Look: July 16
dynamic consumer segmentation, which operates independent of the homogenization effect, and can in fact be stronger when the homogenization effect is weaker. We also find that bundles are treated as separate View Details
Keywords: Anna Secino
- 11 Mar 2014
- First Look
First Look: March 11
as those in group practice. Peer interaction is important for professional learning and quality care. Working Papers Return Migration and Geography of Innovation in MNEs: A Natural Experiment of On-the-Job Learning of Knowledge View Details
Keywords: Sean Silverthorne
- 16 Apr 2013
- First Look
First Look: April 16
Publications 2006 Stanford University Press Wall Street Research: Past, Present, and Future By: Groysberg, Boris, and Paul M. Healy Abstract—Wall Street equity analysts provide research products and services on publicly traded companies... View Details
Keywords: Sean Silverthorne
- 07 Apr 2003
- Research & Ideas
XTV: Xerox’s Attempted Recovery From “Fumbling the Future”
this period, Xerox's Palo Alto Research Center (PARC) delivered some important technologies for the corporation. One of the most critical inventions was laser printing for Xerox's printers and copiers, an effort that led to new Xerox View Details
Keywords: by Henry Chesbrough
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Who Has the Power in the Music Industry?
new environment? To the latter question, Sider suggested that musicians need to learn a new set of skills. "If you're a musician and you were coming out 20 years ago, you would have had to go through a rigid system to distribute your View Details
- 19 Jul 2011
- Research & Ideas
Rupert Murdoch and the Seeds of Moral Hazard
actually built by these firms? Many would argue that answers to these questions are irrelevant. As long as services are performed and products manufactured, they say, such organizational configurations are beneficial. They allow companies... View Details
- 11 Sep 2019
- Research & Ideas
Germany May Have the Answer for Reducing Drug Prices
market—they must demonstrate to an independent panel from the Institute for Quality and Efficiency in Health Care (IQWiG) that a new product works better than existing options for an identifiable group of... View Details
- 05 Jul 2016
- First Look
July 5, 2016
and lowest quality. Our results underscore the importance of considering dynamic effects in the economic analysis of tort laws. Performance Feedback in Competitive Product Development By: Gross, Daniel P. Abstract—Performance feedback is... View Details
Keywords: Sean Silverthorne
- 14 Sep 2010
- First Look
First Look: September 14, 2010
management practices and decentralization. Productivity dispersion between firms and countries has motivated the improved measurement of firm organization across industries and countries. There appears to be substantial variation in... View Details
Keywords: Sean Silverthorne
- 03 Jun 2020
- Research & Ideas
Who Guarantees Your Workplace Is Safe for Return?
small-business owners can purchase their own low-cost indoor air quality monitors to measure these factors in real time, independent of what the landlord or plant manager may be saying, giving them a measure of confidence that what they... View Details