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Show Results For
- All HBS Web
(1,246)
- News (176)
- Research (782)
- Events (8)
- Multimedia (24)
- Faculty Publications (496)
- 04 Feb 2010
- News
U.S. Military Leaders Advocate Shift to Authenticity and Tolerance
- August 2018 (Revised October 2020)
- Case
Tailor Brands: Artificial Intelligence-Driven Branding
By: Jill Avery
Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details
Keywords: Startup; Services; Artificial Intelligence; Machine Learning; Digital Marketing; Brand Management; Big Data; Internet Marketing; Analytics; Marketing; Marketing Strategy; Brands and Branding; Information Technology; Entrepreneurship; Venture Capital; Business Model; Consumer Behavior; AI and Machine Learning; Analytics and Data Science; Advertising Industry; Service Industry; Technology Industry; United States; North America; Israel
Avery, Jill. "Tailor Brands: Artificial Intelligence-Driven Branding." Harvard Business School Case 519-017, August 2018. (Revised October 2020.)
- March 2008 (Revised August 2020)
- Case
Lisa Sherman (A)
By: Bill George and Jens Audenaert
Lisa Sherman is a successful executive at Verizon who is struggling with the decision to reveal her sexual orientation. After attending a diversity training workshop in which participants expressed extremely negative views about people in her community, Sherman wonders... View Details
Keywords: Diversity; Identity; Personal Development and Career; Decision Choices and Conditions; Leadership; Organizational Culture
George, Bill, and Jens Audenaert. "Lisa Sherman (A)." Harvard Business School Case 408-115, March 2008. (Revised August 2020.)
- February 2024
- Teaching Note
TimeCredit
By: Emanuele Colonnelli, Raymond Kluender and Shai Benjamin Bernstein
Teaching Note for HBS Case No. 824-139. TimeCredit is an artificial intelligence (AI) startup that is developing large language models (LLMs) to generate accounting memos. The case follows Ndonga Sagnia, a Gambian Harvard Business School MBA student with an accounting... View Details
- Research Summary
Creating and Consuming Brand Meaning
By: Jill J. Avery
This vibrant stream explores how managers build meaning into their brands through narrative stories, and nurture, leverage, and maintain meaning over time. It also explores how consumers use this meaning embedded in brands to construct their identities and live their... View Details
- 2018
- Speaking truth: Mobilizing Change Through Artistic Expression
How I Found My Voice
- 04 Jun 2024
- Blog Post
Finding Alignment to Make Impact: Layla Ramirez (MBA 2017)
New Yorker at heart, and a curious and resourceful learner. All of these pieces of her identity have shaped the leader she is today and the impact she makes in her company and community. Plugging into Support to Carve Her Path Born and... View Details
Keywords: All Industries
- 10 Jan 2016
- News
How five emotions come into play at the negotiating table
- August 2014
- Article
The Varied Work of Challenger Movements: Identifying Challenger Roles in the U.S. Environmental Movement
By: Stephanie Bertels, Andrew J. Hoffman and Rich Dejordy
Organizations within challenger movements often exhibit differences in what they do, with whom they interact, and how they understand or present themselves. This article attempts to understand what underlies such heterogeneity in challenger movements. Adopting a mixed... View Details
Keywords: Status and Position; Environmental Management; Non-Governmental Organizations; Social and Collaborative Networks
Bertels, Stephanie, Andrew J. Hoffman, and Rich Dejordy. "The Varied Work of Challenger Movements: Identifying Challenger Roles in the U.S. Environmental Movement." Organization Studies 35, no. 8 (August 2014): 1171–1210.
Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending
I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. The consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details
- February 2023 (Revised July 2023)
- Case
Moleskine Foundation: Can Creativity Change the World?
By: Ryan Raffaelli, Alexandra C. Feldberg and Sarah Gulick
The Italy-based Moleskine Foundation worked with young adults in Africa and Europe to inspire social change through art and creative projects. Adama Sanneh, the newly appointed CEO of the Moleskine Foundation, faced several challenges: First, he had to make his own... View Details
Keywords: Nonprofit Organizations; Social Enterprise; Leadership; Identity; Strategy; Education Industry; Italy; Africa; Europe; United States
Raffaelli, Ryan, Alexandra C. Feldberg, and Sarah Gulick. "Moleskine Foundation: Can Creativity Change the World?" Harvard Business School Case 423-043, February 2023. (Revised July 2023.)
- 01 Dec 2021
- News
18 Books Every Business Leader Should Read
- January 2012
- Article
Paying to Be Nice: Consistency and Costly Prosocial Behavior
By: Ayelet Gneezy, Alex Imas, Amber Brown, Leif D. Nelson and Michael I. Norton
Building on previous research in economics and psychology, we propose that the costliness of initial prosocial behavior positively influences whether that behavior leads to consistent future behaviors. We suggest that costly prosocial behaviors serve as a signal of... View Details
Gneezy, Ayelet, Alex Imas, Amber Brown, Leif D. Nelson, and Michael I. Norton. "Paying to Be Nice: Consistency and Costly Prosocial Behavior." Management Science 58, no. 1 (January 2012): 179–187.
- Research Summary
Overview
My research encompasses two related streams. The first examines the vicissitudes of individuals' identities in the context of itinerant careers, with a specific focus on the role of management education in hosting managers' efforts to consolidate and/or... View Details
- 20 Nov 2018
- News
Seven Strategies for Maintaining a Sense of Self in Retirement
- February 2017
- Case
Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand
By: Anat Keinan, Sandrine Crener, Jing Xu, Janet Borgerson, Jonathan Schroeder and Zhiyan Wu
The case traces the birth of Shang Xia, a joint venture between the Hermès Group and Chinese designer Jiang Qiong Er. Launched in 2009 in Shanghai, the new brand's core mission is to revive and promote China’s 5,000-year-old cultural heritage and leverage Chinese... View Details
Keinan, Anat, Sandrine Crener, Jing Xu, Janet Borgerson, Jonathan Schroeder, and Zhiyan Wu. "Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand." Harvard Business School Case 517-032, February 2017.
- 2024
- Working Paper
Pitch Perfect: Investing in Transportable Presentation Skills to Support Poly-vocal Personae
By: James Riley and Susan S. Silbey
For organizations requiring independent and creative thinking skills for complex problem-solving, especially within a multi-disciplinary pool of collaborators, conventional socialization practices flattening individuality for the sake of uniformity is not necessarily... View Details
- 2022
- Conference Presentation
Workplace Competition and the Desire for Uniqueness
By: Samantha N. Smith, Edward H. Chang, Erika L. Kirgios and Katherine L. Milkman
Across four preregistered studies (n=3,202), we find that intra-group competition increases people’s willingness to join groups where they will be underrepresented along a given identity dimension (e.g., area of specialization, political affiliation). Via mediation and... View Details
- 16 Jul 2016
- News