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- 2003
- Book
Seizing Strategic IT Advantage in China
By: F. Warren McFarlan, Richard L. Nolan and Guoqing Chen
- January 2002
- Article
How Snapple Got Its Juice Back
By: J. A. Deighton
Keywords: Food and Beverage Industry
- 18 Dec 2014
- News
Rebrand Stage Fright to Overcome It
- 01 Dec 1998
- News
Reunited and It Feels So Good
During several days of engaging academic programs and lively social events held in October both on and off campus, more than fifteen hundred alumni and guests from the MBA Classes of 1953, 1958, 1963, 1968, and 1973 were reminded of the scope and power of the HBS... View Details
- 25 Mar 2014
- News
GrabTaxi Makes a Go of It
- August 2014
- Technical Note
Conjoint Analysis: A Do it Yourself Guide
By: Elie Ofek and Olivier Toubia
Conjoint Analysis has become one of the most commonly used quantitative market research methods. It has been successfully employed across a wide variety of industries to quantify consumer preferences for products and services. This technical note is intended to provide... View Details
- June 2003 (Revised December 2003)
- Case
Nehemiah Strategy, The: Bringing it to Boston
By: Diana Barrett, Arthur I Segel and Sheila McCarthy
In 2003, Lee Stuart, who had successfully used the Nehemiah Strategy to create thousands of units of affordable housing in the South Bronx, was working with the Greater Boston Interfaith Organization to implement the strategy in Boston. She and her colleagues faced a... View Details
- 06 Sep 2011
- Research & Ideas
Cheese Moving: Effecting Change Rather Than Accepting It
With more than 23 million copies in print, Spencer Johnson's allegorical tale Who Moved My Cheese? is one of the best-selling business books of all time. Even 13 years after its initial publication, the book, whose characters include mice... View Details
Keywords: by Carmen Nobel
- 04 Jun 2019
- News
Israel Turns 70: Does It Need a Rebrand?
- 05 Oct 2009
- News
The World Bank must fix its business model
- September 2017
- Article
It Doesn't Hurt to Ask: Question-asking Increases Liking
By: K. Huang, M. Yeomans, A.W. Brooks, J. Minson and F. Gino
Conversation is a fundamental human experience, one that is necessary to pursue intrapersonal and interpersonal goals across myriad contexts, relationships, and modes of communication. In the current research, we isolate the role of an understudied conversational... View Details
- March 2018 (Revised August 2020)
- Case
Alaska Airlines: Empowering Frontline Workers to Make It Right
By: Ranjay Gulati, Andrew O'Connell and Caroline de Lacvivier
This case documents the ongoing efforts by Alaska Airlines to enhance its efforts to become more customer centric by empowering its employees using a service framework. It explores how the airline starts with a completely hands-off approach to empowerment in which... View Details
- 5 Nov 2005 - 8 Nov 2005
- Conference Presentation
New Perspectives on the Business Value of IT
By: David James Brunner, Bradley R. Staats and Marco Iansiti
We sought to unravel the link between IT investment and firm performance by examining deployed IT functionality (ITF). First, ITF appears to be an important link in the IT spend to business value chain. Second, ITF does not seem to be a commodity and has... View Details
- Web
IT Strategy: HBS IT Website Provides Easier Access to News and Support | Information Technology
IT Strategy: HBS IT Website Provides Easier Access to News and Support 1.03 IT Rebrand & Public Site Launch By Kellyn Eaddy on February 18, 2025 Share via Facebook Share via... View Details
- February 2003 (Revised July 2005)
- Case
British Broadcasting Corporation (B): Making it Happen
By: Rosabeth M. Kanter and Douglas A Raymond
Greg Dyke, the new director general of the British Broadcasting Corp. (BBC), has launched an ambitious change program, called Making It Happen, with the objective of unlocking creativity, building a sense of common purpose, and encouraging collaboration throughout the... View Details
- 13 Jan 2011
- News
Mentoring Program Turns Cameras on Its Young Clients
American Business Since 1920: How It Worked
Since the first appearance of Thomas McCraw's contribution to Harlan Davidson's American History Series in 2000, American... View Details
- August 1995 (Revised September 1995)
- Background Note
Designing and Managing the Information Age IT Architecture
The co-evolution of technology, work, and the workforce over the past 30 years has dramatically influenced our concept of organizations and the industries within which they compete. No longer simply a tool to support "back-office" transactions, IT has become a... View Details
- 2015
- Chapter
Is Experimental Economics Living Up to Its Promise?
By: Alvin E. Roth
The question that is the title of this essay already suggests that experimental economics has at least reached a sufficient state of maturity that we can try to take stock of its progress and consider how that progress matches the anticipations we may have had for the... View Details
- 07 Nov 2019
- News