Publications

January 2008
Article

How to Change the World

Alan Wilson has a decision to make. The CEO of his company, Grepter, wants him to relocate to Zurich, where he can gain valuable experience for a rise to the top. Karl, his best friend, hopes to lure him to a hedge fund that promises big money fast. Shiori, an enticing... View Details

Keywords: Decision Choices and Conditions; Values and Beliefs; Compensation and Benefits; Personal Development and Career; Power and Influence

April 1994 (Revised May 1994)
Case

DDI Corp.--1994

March 1993 (Revised January 1994)
Case

Eastwind Trading Co. (A)

Two professional women are contemplating a business venture. They must assess the nature of the opportunity, what options it opens if they are to pursue the venture, and how they might finance the new business. A rewritten version of an earlier case. View Details

Keywords: Business Startups; Finance; Business or Company Management; Goals and Objectives; Opportunities

September 1992
Case

Vintage Directions, Inc.

Focuses on the problem of determining whether to continue with a start-up after the first market test. The company has seen product success but is far from break-even and needs additional financing. Focuses on opportunity analysis and the use of market data to assess... View Details

Keywords: Product Launch; Product Marketing; Marketing Strategy; Forecasting and Prediction; Corporate Entrepreneurship; Business Startups; Business or Company Management

December 1988 (Revised March 1990)
Case

Karen Vincent and Zodiac Corp.

Keywords: Family Business; Production; Management; Performance Improvement; Apparel and Accessories Industry

June 1988
Teaching Note

Mark Kaufman and 3 Strikes Custom Design (A), TN

March 1986 (Revised November 1990)
Case

Valerie Morgan

Presents interviews and conversations with a woman who recently started a publishing house. Primarily concerns her immediate future regarding harvesting options: IPO, sell out, step up to chairman, venture capital, etc. Also deals with the excitement and thrill of... View Details

Keywords: Interactive Communication; Decision Choices and Conditions; Entrepreneurship; Cash; Initial Public Offering; Business or Company Management; Strategic Planning; Publishing Industry

April 1986 (Revised July 1996)
Supplement

Glossary for Universal Robotics

June 1986
Case

Ed Snate (A)

May 1985 (Revised November 1990)
Case

Spinnaker Software Corp.

Describes the problems faced by a company that has experienced remarkable growth, but growth which is below projections. The management must evaluate the company's position in the turbulent software industry. The two partners must then decide whether to cut back to... View Details

Keywords: Decisions; Borrowing and Debt; Insolvency and Bankruptcy; Profit; Growth and Development; Growth and Development Strategy; Problems and Challenges; Software; Information Technology Industry

Awards

Entrepreneur for the World Award

Received the 2010 Entrepreneur for the World Award from the World Entrepreneurship Forum in the Expert category. Stevenson was described by the Forum as the founder of entrepreneurship as an academic field and lauded for his pioneering research and course development... View Details

01 Sep 2017
News

The Big Business of Returns

(illustration by Chris Philpot) Sources: (1) National Retail Federation; (2) Industry analyst Kurt Salmon; (3) Inbound Logistics; (4) B-Stock Solutions View Details

Keywords: Clothing and Clothing Accessories Stores; Retail Trade

December 1970 (Revised May 1991)
Supplement

Methods of Calculating Net Present Value and Internal Rate of Return, Programmed Exercises

By: Howard Raiffa

Keywords: Finance; Investment

2005
Class Lecture

Just Enough: Defining Lifelong Success

By: Howard Stevenson

Keywords: Performance Evaluation; Personal Development and Career

August 1978
Exercise

Streaker: Negotiating Exercise - Buyer

By: Howard Raiffa

Keywords: Negotiation

July 1977 (Revised July 1978)
Background Note

Variations on the Maxco-Gambit Theme

By: Howard Raiffa

Keywords: Decision Making; Bids and Bidding