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- All HBS Web (561)
- Faculty Publications (192)
- June 2021
- Supplement
Reversing Course on a Reverse E-Auction (B)
By: Kym Lew Nelson, James K. Sebenius and Alex Green
Global consumer products powerhouse LSP has found enormous savings in a trial run of a new competitive bidding tool for their procurement organization known as a reverse e-auction. But when Jen Baldwin is asked to achieve the same savings from her suppliers for a... View Details
Lew Nelson, Kym, James K. Sebenius, and Alex Green. "Reversing Course on a Reverse E-Auction (B)." Harvard Business School Supplement 921-052, June 2021.
- Fast Answer
Sustainability Resources for HBS MBAs
Capital Markets Conference) Corporate Sustainability Reports GRI Corporate Reports GRI Database Directories BSR members Sustainability Consortium members ASBC Member Businesses WBCSD member companies B Corporation Directory... View Details
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
should not be separated. In their session, "Managing the Brand-Product Continuum in Global Markets," David Arnold, a former professor at Harvard Business School and author of the forthcoming book The Mirage of Global Markets: How Globalizing Companies Can... View Details
- September 2009 (Revised January 2012)
- Case
Suntech Power
Suntech, a Chinese manufacturer of photovoltaic cells and solar panels, is the third largest solar company in the world. About 90 percent of its sales have been in Europe—especially Germany and Spain. But with its new "pluto" technology, and with new governmental... View Details
Keywords: Solar Power; Renewable Energy; Globalized Markets and Industries; Competition; Market Entry and Exit; Business and Government Relations; Expansion; Strategy; Green Technology Industry; Green Technology Industry; China
Vietor, Richard H.K. "Suntech Power." Harvard Business School Case 710-013, September 2009. (Revised January 2012.)
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
Customers value some of the most powerful brands in the world primarily for their "cultural value": They provide imaginative resources that people use to build their identities. These are what Harvard Business School professor Douglas Holt terms identity... View Details
Keywords: by Martha Lagace
- 19 Nov 2012
- Research & Ideas
LEED-ing by Example
In the debate over whether to increase or decrease the stringency of environmental regulations, the possibility that government agencies might use purchasing to stimulate market demand for "green" products and services is often... View Details
- September 1995
- Case
Richina Capital Partners Limited
By: William A. Sahlman and Jason Green
Richard Yan and Suzanne Foels raise a $52.5 million fund to invest in Chinese companies in concert with major multinational companies. They face all the challenges of starting a business from scratch in addition to the challenges of operating in a cross-cultural... View Details
Keywords: Business Startups; Venture Capital; Problems and Challenges; Emerging Markets; Multinational Firms and Management; Cross-Cultural and Cross-Border Issues; Governance Compliance; Business Strategy; Expansion; Investment Return; China
Sahlman, William A., and Jason Green. "Richina Capital Partners Limited." Harvard Business School Case 396-059, September 1995.
- 01 Sep 2008
- News
Where Are They Now?
that there might just be too many activities available and too much to do, thus decreasing the serendipity of chance social encounters among residents as they crisscross the community’s lush green grounds. Even so, Marshall, a View Details
- 17 Mar 2022
- Research & Ideas
Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’
concluded that alternative packaging solutions weren’t as green as they purported to be if they didn’t perform well in their main function: storing and preserving the food they contained. Recognizing they would need to use plastic... View Details
Keywords: by Ranjay Gulati
- 01 Dec 2005
- News
Back to School
East to be close to family and because we missed the four seasons,” she explains. At Green Farms, where arts, athletics, and diversity are of particular focus in addition to strong academics, Whitney is helping the school understand its... View Details
Leo Burnett
A creative genius, Burnett developed longstanding campaigns for such household names as Kellogg’s, Campbell Soup and P&G, and in the process, built one of the largest ad agencies in the U.S. His legendary ad campaigns include Jolly View Details
Keywords: Services
- 01 Sep 2010
- News
Together Again
building green businesses to winning in emerging markets to rethinking business education. For many, the reunion was a family affair, with children and grandchildren participating in a variety of activities... View Details
Keywords: reunion
- 01 Sep 2003
- News
Jeff Baron
Named by his MBA section “Most likely to end up in People magazine,” Jeffrey A. Baron did so with a twist. He made People not in the United States but in Brazil, where his second play, Mother’s Day, received widespread acclaim. Baron’s road from working-class New... View Details
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
Traditional wisdom teaches that brands win market share by offering a wide variety of products, increasing the chance of appealing to a wider variety of customers. But how happy are you when trying to find a head cold remedy at the... View Details
- Web
Cities, Structures, and Climate Shocks - Course Catalog
the level of individual actors. What are the core tools and skills for analysis of green and healthy buildings, sustainable infrastructure, large project finance, and public private partnerships? How do legacy and new cities realize both... View Details
- June 2021
- Supplement
Reversing Course on a Reverse E-Auction (C)
By: Kym Lew Nelson, James K. Sebenius and Alex Green
Global consumer products powerhouse LSP has found enormous savings in a trial run of a new competitive bidding tool for their procurement organization known as a reverse e-auction. But when Jen Baldwin is asked to achieve the same savings from her suppliers for a... View Details
Lew Nelson, Kym, James K. Sebenius, and Alex Green. "Reversing Course on a Reverse E-Auction (C)." Harvard Business School Supplement 921-053, June 2021.
- 11 Mar 2022
- Blog Post
Climate Stories Episode #2: Sam Steyer, Greenwork
Climate Story #2: Sam Steyer, Greenwork In our second episode of Climate Stories, we delve into the burgeoning green workforce development movement and its critical role in decarbonizing the economy. Entrepreneur Sam Steyer is using a... View Details
- July 2021
- Article
Energy Efficiency and Electricity Reliability
By: Eliana Carranza and Robyn C. Meeks
Overloaded electrical systems are a major source of unreliable power. Using a randomized saturation design, we estimate the impact of compact fluorescent lamps (CFLs) on electricity reliability and household electricity consumption in the Kyrgyz Republic. Greater... View Details
Keywords: Energy; Technology Adoption; Green Technology; Consumer Behavior; Utilities Industry; Kyrgyzstan
Carranza, Eliana, and Robyn C. Meeks. "Energy Efficiency and Electricity Reliability." Review of Economics and Statistics 103, no. 3 (July 2021): 461–475.
- 24 Sep 2013
- First Look
First Look: September 24
Earnings Call By: Eccles, Robert G., and George Serafeim Abstract—One of the challenges companies claim to face in making sustainability a core part of their strategy and operations is that the market does not care about sustainability,... View Details
Keywords: Sean Silverthorne
- 23 May 2019
- Book
These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems
In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details