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  • All HBS Web  (4,424)
    • People  (6)
    • News  (981)
    • Research  (2,752)
    • Events  (10)
    • Multimedia  (32)
  • Faculty Publications  (1,738)

Show Results For

  • All HBS Web  (4,424)
    • People  (6)
    • News  (981)
    • Research  (2,752)
    • Events  (10)
    • Multimedia  (32)
  • Faculty Publications  (1,738)
← Page 15 of 4,424 Results →
  • January 2008
  • Case

Lenovo: Building A Global Brand (Multimedia case)

By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details
Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China
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Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand (Multimedia case)." Harvard Business School Multimedia/Video Case 508-703, January 2008.
  • December 2011
  • Article

Globalization and Beauty: A Historical and Firm Perspective

By: G. Jones
This paper uses the beauty industry to explore the impact of globalization over the very long run. As the first wave of modern globalization started in the nineteenth century, there began a massive homogenization of beauty ideals around the world that has, to some... View Details
Keywords: Globalization; Business Ventures; Trends; Societal Protocols; Value; Brands and Branding; Perception; Entrepreneurship; Beauty and Cosmetics Industry
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Jones, G. "Globalization and Beauty: A Historical and Firm Perspective." Ou Mei yan jiu [EurAmerica] 41, no. 4 (December 2011): 885–916.
  • 1993
  • Chapter

Global Competition in Technology

By: Stephen P. Bradley, R. L. Nolan and J. A. Hausman
Keywords: Globalized Markets and Industries; Competition; Information Technology; Technology Industry
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Bradley, Stephen P., R. L. Nolan, and J. A. Hausman. "Global Competition in Technology." In Globalization, Technology, and Competition: The Fusion of Computers and Telecommunications in the 1990s, edited by S. P. Bradley, J. A. Hausman, and R. L. Nolan. Boston: Harvard Business School Press, 1993, Korean ed.
  • August 2005 (Revised January 2012)
  • Case

McKinsey and the Globalization of Consultancy

By: Geoffrey G. Jones and Alexis Lefort
Considers McKinsey's strategy during the first stage of the globalization of the management consultancy industry between the 1950s and 1973. Briefly reviews the history of management consulting before considering the factors that led McKinsey to open its first... View Details
Keywords: History; Demand and Consumers; Strategy; Globalized Firms and Management; Service Operations; Consulting Industry
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Jones, Geoffrey G., and Alexis Lefort. "McKinsey and the Globalization of Consultancy." Harvard Business School Case 806-035, August 2005. (Revised January 2012.)
  • 29 May 2008
  • Research & Ideas

Global Change in the Built Environment

as a research agenda or needed areas for study for the coming years in this area? Everyone is intrigued with the sudden globalization of our business. Real estate is a people business, and whether developers can compete in more than a few... View Details
Keywords: by Arthur Segel; Construction; Real Estate
  • 08 Dec 2020
  • News

Uber’s Strategy for Global Success

  • August 1986 (Revised June 1987)
  • Case

Lotus Development Corporation: Entering International Markets

By: David B. Yoffie and John J. Coleman
Lotus 1-2-3 exploded on the American market in the spring of 1983. Nine months later Jim Manzi, vice president of marketing, hired Chuck Digate to develop an international strategy for Lotus. Case explores Lotus' rapid rise to the top of the software market in the... View Details
Keywords: Market Entry and Exit; Applications and Software; Global Strategy; Management Teams; Information Technology Industry; United States
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Yoffie, David B., and John J. Coleman. "Lotus Development Corporation: Entering International Markets." Harvard Business School Case 387-034, August 1986. (Revised June 1987.)
  • 20 Jul 2015
  • Research & Ideas

Globalization Hasn’t Killed the Manufacturing Cluster

everything is scattered, and nothing has to be close to each other. But in others you are global in terms of supplying a global market but from a clustered location," Pisano... View Details
Keywords: by Roberta Holland; Manufacturing; Apparel & Accessories; Fashion
  • 30 Oct 2019
  • Video

Where are Students Heading for Field Global Immersions?

  • Web

Faculty - Creating Emerging Markets

Research Interests : diasporas , economic development , emerging markets , globalization , strategy Interviews Adib AlZamil Dr. R.S. Sodhi Dr. Raghunath Anant Mashelkar Muhammad Musa Mohamed Jaffer Naina Lal... View Details
  • 18 Jul 2005
  • Research & Ideas

Identify Emerging Market Opportunities

travel abroad freely, and it still doesn't allow many ideas to cross its borders. Consequently, while it may be true that multinational companies can invest in China more easily than they can in India, managers in India are more inclined to be View Details
Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha
  • 07 Apr 2003
  • What Do You Think?

Should Global Business Initiatives Be Devalued?

an interesting concept of the importance of a "national brand."—Jim Heskett Others, while agreeing with this thesis, were not so sanguine about whether this will happen without greater efforts to influence foreign policy by leaders responsible for View Details
Keywords: by James Heskett
  • 2015
  • Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser
Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details
Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking
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Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum." Harvard Business School Working Paper, No. 16-041, October 2015.
  • January 2017 (Revised February 2018)
  • Case

Godiva Japan: Think Local, Scale Global

By: Rohit Deshpandé, Esel Cekin and Akiko Kanno
This case tracks Jerome Chouchan’s strategies and execution for a successful turnaround of Godiva Japan’s operations, which were experiencing a decline in sales when he became the managing director of the company in 2010. Through various initiatives and innovations,... View Details
Keywords: Branding; Internationalization; Innovation; Positioning; Customer Segmentation; Occasion-based Segmentation; Execution; Talent; Customer-focused Strategies; Product Positioning; Globalized Firms and Management; Change Management; Talent and Talent Management; Customer Focus and Relationships; Product; Segmentation; Innovation and Invention; Brands and Branding; Retail Industry; Food and Beverage Industry; Japan
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Deshpandé, Rohit, Esel Cekin, and Akiko Kanno. "Godiva Japan: Think Local, Scale Global." Harvard Business School Case 517-056, January 2017. (Revised February 2018.)
  • 1993
  • Chapter

Telecommunications: Deregulation and Globalization

By: R. H.K. Vietor and D. B. Yoffie
Keywords: Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; Policy; Telecommunications Industry
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Vietor, R. H.K., and D. B. Yoffie. "Telecommunications: Deregulation and Globalization." In Beyond Free Trade: Firms, Governments, and Global Competition, edited by D. B. Yoffie. Boston, MA: Harvard Business School Press, 1993.
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

is it a global business? Anita Elberse: The sports marketing industry, covering everything from television rights to endorsements, sponsorships, and merchandising, is an important sector and growing rapidly.... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 16 Dec 2014
  • News

The Power of Market Creation

  • 15 May 2015
  • Blog Post

How to Get a Global Perspective at HBS

Though HBS is based in Boston, the MBA program is inherently a global experience. Traveling to an emerging market is part of the first year curriculum, over 70 countries are represented in of our diverse... View Details
  • Web

Events - Creating Emerging Markets

Events CEM hosts international conferences in-person and online. Our events in Boston, Mumbai, and Santiago have attracted prominent scholars, archivists, and practitioners in the respective regions. Mar 18 18-19 MAR 2024 Boston, MA Oral History and Business in the... View Details
  • 16 Apr 2009
  • Working Paper Summaries

Gray Markets and Multinational Transfer Pricing

Keywords: by Romana L. Autrey & Francesco Bova
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