Publications

December 2011
Article

Globalization and Beauty: A Historical and Firm Perspective

By: G. Jones

This paper uses the beauty industry to explore the impact of globalization over the very long run. As the first wave of modern globalization started in the nineteenth century, there began a massive homogenization of beauty ideals around the world that has, to some... View Details

Keywords: Globalization; Business Ventures; Trends; Societal Protocols; Value; Brands and Branding; Perception; Entrepreneurship; Beauty and Cosmetics Industry

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1993
Chapter

Global Competition in Technology

By: Stephen P. Bradley, R. L. Nolan and J. A. Hausman

Keywords: Globalized Markets and Industries; Competition; Information Technology; Technology Industry

August 2005 (Revised January 2012)
Case

McKinsey and the Globalization of Consultancy

By: Geoffrey G. Jones and Alexis Lefort

Considers McKinsey's strategy during the first stage of the globalization of the management consultancy industry between the 1950s and 1973. Briefly reviews the history of management consulting before considering the factors that led McKinsey to open its first... View Details

Keywords: History; Demand and Consumers; Strategy; Globalized Firms and Management; Service Operations; Consulting Industry

29 May 2008
Research & Ideas

Global Change in the Built Environment

as a research agenda or needed areas for study for the coming years in this area? Everyone is intrigued with the sudden globalization of our business. Real estate is a people business, and whether developers can compete in more than a few... View Details

Keywords: by Arthur Segel; Construction; Real Estate

08 Dec 2020
News

Uber’s Strategy for Global Success

August 1986 (Revised June 1987)
Case

Lotus Development Corporation: Entering International Markets

By: David B. Yoffie and John J. Coleman

Lotus 1-2-3 exploded on the American market in the spring of 1983. Nine months later Jim Manzi, vice president of marketing, hired Chuck Digate to develop an international strategy for Lotus. Case explores Lotus' rapid rise to the top of the software market in the... View Details

Keywords: Market Entry and Exit; Applications and Software; Global Strategy; Management Teams; Information Technology Industry; United States

20 Jul 2015
Research & Ideas

Globalization Hasn’t Killed the Manufacturing Cluster

everything is scattered, and nothing has to be close to each other. But in others you are global in terms of supplying a global market but from a clustered location," Pisano... View Details

Keywords: by Roberta Holland; Manufacturing; Apparel & Accessories; Fashion

30 Oct 2019
Video

Where are Students Heading for Field Global Immersions?

Web

Faculty - Creating Emerging Markets

Research Interests : diasporas , economic development , emerging markets , globalization , strategy Interviews Adib AlZamil Dr. R.S. Sodhi Dr. Raghunath Anant Mashelkar Muhammad Musa Mohamed Jaffer Naina Lal... View Details

18 Jul 2005
Research & Ideas

Identify Emerging Market Opportunities

travel abroad freely, and it still doesn't allow many ideas to cross its borders. Consequently, while it may be true that multinational companies can invest in China more easily than they can in India, managers in India are more inclined to be View Details

Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha

07 Apr 2003
What Do You Think?

Should Global Business Initiatives Be Devalued?

an interesting concept of the importance of a "national brand."—Jim Heskett Others, while agreeing with this thesis, were not so sanguine about whether this will happen without greater efforts to influence foreign policy by leaders responsible for View Details

Keywords: by James Heskett

2015
Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser

Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details

Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking

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January 2017 (Revised February 2018)
Case

Godiva Japan: Think Local, Scale Global

By: Rohit Deshpandé, Esel Cekin and Akiko Kanno

This case tracks Jerome Chouchan’s strategies and execution for a successful turnaround of Godiva Japan’s operations, which were experiencing a decline in sales when he became the managing director of the company in 2010. Through various initiatives and innovations,... View Details

1993
Chapter

Telecommunications: Deregulation and Globalization

By: R. H.K. Vietor and D. B. Yoffie

Keywords: Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; Policy; Telecommunications Industry